<p>The world of e-commerce is constantly evolving, and technology plays a key role in maintaining a competitive edge.</p>
<p>Introducing our latest e-book: "<strong>The Modern e-Commerce Guide</strong>".</p>
<p>In it, we discuss in an accessible way the key issues from an online commerce perspective, such as the MACH architecture, the benefits of the headless approach, and real-world case studies. It will help you better understand and adapt to the dynamic world of e-commerce.</p>
<p>This is more than an e-book. It's a compendium of knowledge for anyone who wants to succeed in digital commerce.</p>
<p><strong>Don't get left behind!</strong> Immerse yourself in the world of modern e-commerce today.</p>
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<h2>Guide to Modern e-Commerce</h2>
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Modern E Commerce

Discover the ins and outs of modern e-commerce with our e-book. Learn about key issues, architectures and real-world case studies. Get an edge!

Guide to Modern e-Commerce | Escola

[e-Book] Guide to Modern e-Commerce

<p><span style="font-weight: 400;">In the digital age, conversations with AI-based chatbots are becoming more common, almost like daily chats over coffee. News from the AI industry, such as</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The development of generative AI,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Specialized communication solutions,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">practical applications of voice AI,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">or data analysis to measure the effectiveness of chatbots...&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">ot only sounds exciting, but also opens up new opportunities for businesses. They make communicating with customers easier, faster and more efficient. But it's not a magic button that will improve the efficiency of how companies communicate with their customers.</span></p>
<p><span style="font-weight: 400;">In the midst of this technological hustle and bustle, I will guide you through this maze of innovation. At Escola, we specialize in AI solutions, and our team is immersed in the possibilities that artificial intelligence opens up for businesses.</span></p>
<p><span style="font-weight: 400;">From our perspective, chatbot AI is like a bridge between companies and their customers, facilitating conversations and understanding. Every time we deploy our AI chatbots, it's like opening a new channel of dialogue to better understand needs and expectations.</span></p>
<h2><span style="font-weight: 400;">How Chatbot AI is Breaking Down Communication Barriers</span></h2>
<p><span style="font-weight: 400;">We live in a world where speed of response can determine customer loyalty, and proper communication is becoming the heart of every organization. I know there is no one-size-fits-all solution for every industry, and each sector has its own unique communication challenges. So, let's go through the different sectors to see how AI chatbots are revolutionizing the way businesses talk to their customers.</span></p>
<h3><span style="font-weight: 400;">E-commerce sector</span></h3>
<p><span style="font-weight: 400;">Every second counts when it comes to satisfying customer curiosity and needs. AI chatbots can help. Whether it's a question about size availability, order status, or the return process, chatbots are on standby to provide quick answers that help customers make informed decisions.</span></p>
<h3><span style="font-weight: 400;">Banking</span></h3>
<p><span style="font-weight: 400;">This sector is full of complex requests that often require immediate attention. AI chatbots can easily handle basic inquiries, such as checking balances or exchange rates, allowing employees to focus on more complex customer requests.</span></p>
<h3><span style="font-weight: 400;">Fintech Startups</span></h3>
<p><span style="font-weight: 400;">Innovation is at the heart of fintech startups, and AI chatbots are part of that revolution. They can help educate customers about new financial products, as well as provide quick solutions to basic technical issues.</span></p>
<h3><span style="font-weight: 400;">Logistics and transportation</span></h3>
<p><span style="font-weight: 400;">When a package is in transit, everyone wants to know when it will arrive at its destination. AI chatbots can easily provide updates on the status of shipments, facilitating communication between courier companies and recipients.</span></p>
<h3><span style="font-weight: 400;">Urban transportation</span></h3>
<p><span style="font-weight: 400;">In crowded cities, location and schedule information is critical. AI chatbots can provide up-to-date information on vehicle locations, delays, and ticket prices, making travel less stressful.</span></p>
<h3><span style="font-weight: 400;">Education Sector</span></h3>
<p><span style="font-weight: 400;">Education doesn't end when you leave the classroom. AI chatbots can help students get information about courses, exam dates, and theavailability of materials whenever they need it.</span></p>
<p><span style="font-weight: 400;">From these examples, it's easy to see that AI chatbots aren't just a technological tool. They are a more efficient and better connection between businesses and their customers, making life easier for both.</span></p>
<h2><span style="font-weight: 400;">AI Chatbot Trends</span></h2>
<p><span style="font-weight: 400;">It's fascinating how virtual assistants are changing the way we communicate with customers and manage their expectations. Here are some observations on current trends that are shaping the landscape of the AI chatbot industry.</span></p>
<h3><span style="font-weight: 400;">The growing dominance of AI in business</span></h3>
<p><span style="font-weight: 400;">As businesses strive to satisfy customers' never-ending desire for instant answers, as many as 47% of companies are leaning toward using AI chatbots to enrich the customer experience. This growing trend seems to reflect the need for quick, yet personal interaction.</span></p>
<h3><span style="font-weight: 400;">B2B is rapidly adopting chatbots</span></h3>
<p><span style="font-weight: 400;">The B2B world is eagerly adopting AI chatbots. Studies indicate that as many as 58% of B2B companies are using digital assistants. It's clear that the B2B industry appreciates the automation and personalization capabilities that chatbots offer.</span></p>
<h3><span style="font-weight: 400;">Chatbot adoption in the industry</span></h3>
<p><span style="font-weight: 400;">AI chatbots are gracefully entering a wide range of industries, from real estate to travel, education, healthcare, and finance. Their ability to reduce response times and provide accurate information is a lifesaver for those who want to offer customers more than just a service.</span></p>
<h3><span style="font-weight: 400;">Global trend</span></h3>
<p><span style="font-weight: 400;">This trend is being adopted around the world. Countries such as the United States, India, Germany, the United Kingdom, and Brazil are eagerly exploring the possibilities of AI chatbots, demonstrating the universal applicability of this technology.</span></p>
<h3><span style="font-weight: 400;">Technological evolution of AI chatbots</span></h3>
<p><span style="font-weight: 400;">AI chatbots are becoming more advanced every day, thanks to advances in deep learning and natural language processing technology. What was once impossible is now becoming an everyday reality, and AI chatbots are getting better at understanding our human language.</span></p>
<h3><span style="font-weight: 400;">The future of chatbots</span></h3>
<p><span style="font-weight: 400;">As we look to the future, the horizon is full of promise. AI chatbots will continue to evolve, offering increasingly advanced capabilities and integrating with more systems to provide a holistic approach to user service.</span></p>
<p><span style="font-weight: 400;">As we consider the future of business communications, AI chatbots are definitely on the horizon as a powerful tool that could revolutionize the way we engage with our customers.</span></p>
<h2><span style="font-weight: 400;">The chatbot that travelled the train&nbsp;</span></h2>
<p><span style="font-weight: 400;">AI chatbots are becoming our daily companions &ndash; like tireless assistants, they are always at our service. All the while, they are learning how to talk to us better, and their goal is to make our lives a little easier. Let's take a look at some stories of companies that have opened their doors to AI chatbots, and are exploring new possibilities in business communications.</span></p>
<p><span style="font-weight: 400;">Amtrak, is an American railroad company that invested in AI chatbots to make the journey through its website more seamless for visitors. The result? An 800% return on investment and a 25% increase in bookings. What's more, the chatbots have saved Amtrak up to $1 million a year in customer service costs, while answering beyond 5 million questions a year. Yes, you read that right, 5 million questions per year! This shows how chatbot AI can become a helpful sidekick, carrying on conversations with customers and allowing them to conveniently make reservations.</span></p>
<p><span style="font-weight: 400;">To make the spa industry more attracting Good Spa Guide decided to use AI chatbots, based on the Facebook Messenger platform, to help customers find the perfect place to relax more easily. The result? A 29% increase in website traffic and a 13% increase in spa bookings. This is a testament to how AI chatbots can help drive conversations that result in real, valuable interactions.</span></p>
<p><span style="font-weight: 400;">These examples show that AI chatbots are no longer the stuff of science fiction. They're here, helping businesses across industries build stronger customer relationships and streamline operations.</span></p>
<h2><span style="font-weight: 400;">What experts say about AI chatbots</span></h2>
<p><span style="font-weight: 400;">At Escola, we spend a lot of time on AI solutions. In this section, we dive into a conversation with people who use these solutions daily or advise clients on how to implement them.</span></p>
<p><strong>Jakub Kr&oacute;l:</strong><span style="font-weight: 400;"> As CMO of Escola, you certainly see the potential of AI chatbots in marketing. How do you see chatbots contributing to the effectiveness of customer service strategies?</span></p>
<p><strong>Luke Zielonka:</strong><span style="font-weight: 400;"> Potential is an understatement. AI chatbots are spectacular tools that automate many marketing tasks, such as answering frequently asked questions or collecting customer feedback. This allows marketing teams to focus on optimizing strategies. What's more, chatbots enable a more personalized experience for customers by working across various communication channels, including SMS, chat windows on websites, and social media platforms. Studies prove that companies can increase sales by several percents with chatbots while improving customer service satisfaction.</span></p>
<p><strong>JK:</strong><span style="font-weight: 400;"> Thanks Luke. Now let's hand it over to Daniel, our e-commerce specialist. Daniel, how do you see chatbots changing the e-commerce landscape?</span></p>
<p><strong>Daniel Parzych:</strong><span style="font-weight: 400;"> Chatbots in ecommerce are invaluable. They interact with site users in real time, providing customer service, product recommendations, and collecting feedback. As a result, they improve the functionality and user experience on websites, making it easier for customers to shop, while helping retailers save time and resources. It's estimated that implementing a chatbot can reduce customer service interactions by as much as 80%, enabling the automation of sales processes, providing post-sale support, and collecting feedback and data from customers.</span></p>
<p><strong>DP:</strong><span style="font-weight: 400;"> Kuba, I'll reverse the roles. As an expert in AI technology, would you mind telling us more about implementing AI chatbots with our customers?</span></p>
<p><span style="font-weight: 400;">J</span><strong>K: </strong><span style="font-weight: 400;">Sure! Implementing AI chatbots requires a well-planned approach. First, it's important to understand the business goals and expectations for the chatbot. It's essential to remember that it's still a technology, not a living, thinking organism. Then we design the architecture and choose the right technology. At this point, we also plan to integrate the chatbot with existing systems and train the chatbot based on available data. After implementation, we continuously analyze and optimize the chatbot based on the data and user feedback. As a result, the chatbot is constantly learning and improving.</span></p>
<h2><span style="font-weight: 400;">The Future of AI Chatbot Communications</span></h2>
<p><span style="font-weight: 400;">Throughout this article, we have been following the fascinating world of AI chatbots, which are making their way into everyday business communications in various environments with revolutionary fervor.</span></p>
<p><span style="font-weight: 400;">We've shown how a profound understanding of the communication needs of different audiences, tracking current industry trends, and exploring the technological pros and cons of AI chatbots provide a solid foundation for putting these innovations to work.</span></p>
<p><span style="font-weight: 400;">We also asked experts on our team how AI chatbots can build a communication bridge between businesses and their customers, driving operational efficiency.</span></p>
<p><span style="font-weight: 400;">At Escola, we not only have a team of AI specialists, but we also have experience in building such solutions. Our focus is on creating tools that really add value to your business.&nbsp;</span></p>
<p><span style="font-weight: 400;">I look forward to hearing from you so that together we can create something unique in the field of AI chatbots.</span></p>

Chatbot Ai

Chatbot AI improves the work of customer service and support departments. How does its implementation affect communication with customers? Read on!

How chatbot AI is changing customer communications | Escola

How AI chatbots are transforming customer communications

<p><span style="font-weight: 400;">In this article, we'll dive into the fascinating world of scalable mobile apps and discover what's behind a term that appears almost daily in the media. Read on to learn how properly constructed mobile apps can drive your business forward by adapting to changing market conditions.</span></p>
<h2><span style="font-weight: 400;">What is a scalable mobile app?</span></h2>
<p><span style="font-weight: 400;">A scalable mobile app is not just a piece of great programming, but more importantly, a tool that adapts to the growing number of users, integrations, or requests. There is no overload in the application because it works without losing quality and speed. In the world of mobile applications, where the pace of development is dizzying, flexibility in the user experience is not only welcomed but essential.</span></p>
<h3><span style="font-weight: 400;">The benefits of scalability</span></h3>
<p><span style="font-weight: 400;">But why is there so much talk about scalability? A scalable mobile app is a guarantee of better performance. In practice, this means that it can handle more users at the same time without sacrificing performance quality. In turn, this translates into a positive experience for users, who don't have to worry about delays or errors, even when the traffic on the platform increases significantly.</span></p>
<h3><span style="font-weight: 400;">Adaptability and flexibility</span></h3>
<p><span style="font-weight: 400;">The scalable mobile app is designed to easily add new: features, modules, or resources based on current needs. This allows the app to grow with your business without the need to fundamentally change its structure. Scalability makes the application work efficiently, saving the development team time and resources.</span></p>
<h3><span style="font-weight: 400;">Optimal use of resources</span></h3>
<p><span style="font-weight: 400;">With intelligent solutions, a scalable mobile application can adapt to the load and automatically allocate resources in the most efficient way. This results in better performance and application stability.</span></p>
<h3><span style="font-weight: 400;">Flexibility in a changing environment</span></h3>
<p><span style="font-weight: 400;">Finally, flexibility allows you to easily adapt to new requirements, technologies, or trends without having to make major changes to the entire application.&nbsp;</span></p>
<p><span style="font-weight: 400;">Extending the time from release to new application development saves time and money and accelerates a high return on investment. A properly planned and designed application architecture allows the application to function for a long time without major changes.&nbsp;</span></p>
<p><span style="font-weight: 400;">What's more, shifting savings from design to operations. Or example, by using AI helps applications adapt to the rapidly changing world of technology. This, in turn, allows their developers to scale the business. That's why the initial design phase, vendor selection, and well-thought-out architecture are an essential part of an application development project. All to ensure your long-term success in the marketplace.&nbsp;</span></p>
<p><span style="font-weight: 400;">Read on for specific examples of scalable mobile apps and practical advice on how to create an app that will grow with your business.</span></p>
<h2><span style="font-weight: 400;">Examples of Scalable Mobile Apps.</span></h2>
<p><span style="font-weight: 400;">Before discussing the technical aspects, let's examine the factors that place certain apps at the top of the scalability podium. Here are some examples, as well as a deeper comprehension of the traits and features that contribute to this achievement.</span></p>
<p><strong>Slack:</strong><span style="font-weight: 400;"> This app has become an industry-standard in IT. Slack utilizes a microservice architecture that enables rapid communication, screen sharing, and video conferencing, even with a massive number of active users. This architecture allows the different application functions to scale independently, resulting in overall stability and performance.</span></p>
<p><strong>Bitly</strong><span style="font-weight: 400;">, similarly, is a link optimization tool that employs microservices architecture, enabling fast and dependable link shortening even under heavy load.</span></p>
<p><strong>Apple Music and Spotify</strong><span style="font-weight: 400;"> also utilize this architecture. These music industry leaders are consistently improving and expanding their services to accommodate the ever-growing user base. Through the use of innovative data management and bandwidth optimization techniques, they can provide a flawless user experience, even with a high volume of simultaneous users.</span></p>
<h2><span style="font-weight: 400;">Features and functions of scalable apps</span></h2>
<p><span style="font-weight: 400;">To understand what's behind the success of these apps, let's look at the key features and functions that enable scalable mobile apps:</span></p>
<h3><span style="font-weight: 400;">Technology Stack</span></h3>
<p><span style="font-weight: 400;">Choosing the right tools is critical to building scalable mobile apps. Programming languages like Kotlin and Swift are known for their efficiency, while frameworks like React Native and Flutter enable cross-platform applications. Using the proper libraries and optimized database systems, such as NoSQL, can significantly speed development and ensure application performance. Selecting the appropriate technology stack ensures the stability and maintainability of your project.</span></p>
<h3><span style="font-weight: 400;">Universal Architecture</span></h3>
<p><span style="font-weight: 400;">Applications should be designed to run smoothly on both Android and iOS, allowing for easy changes and updates.</span></p>
<h3><span style="font-weight: 400;">Microservices Architecture</span></h3>
<p><span style="font-weight: 400;">Scalable apps often use this architecture by breaking it down into smaller, independent services. This allows them to scale independently, providing greater flexibility and ease of management.</span></p>
<h3><span style="font-weight: 400;">Flexible resource management</span></h3>
<p><span style="font-weight: 400;">Scalable apps should provide flexible management of resources such as memory, processing power, and network bandwidth, dynamically adjusting as needed.</span></p>
<h3><span style="font-weight: 400;">Automatic scaling</span></h3>
<p><span style="font-weight: 400;">Apps should be able to scale automatically, adapting to load growth to maintain optimal performance.</span></p>
<h3><span style="font-weight: 400;">Bandwidth optimization</span></h3>
<p><span style="font-weight: 400;">Scalable apps should be bandwidth-optimized to support large numbers of concurrent users without sacrificing performance.</span></p>
<h3><span style="font-weight: 400;">Data Management</span></h3>
<p><span style="font-weight: 400;">Effective data management is key to enabling fast data access, replication, and load balancing across servers.</span></p>
<h2><span style="font-weight: 400;">How do you create a scalable mobile app?</span></h2>
<p><span style="font-weight: 400;">Building a scalable mobile app is a process that requires a profound understanding of both the technical and business aspects of the project. In this section, we will explore how strategic planning and choosing the right architecture and technology can help create an app that not only meets current needs but is also prepared for future growth and expansion.</span></p>
<h3><span style="font-weight: 400;">Planning and Analysis</span></h3>
<p><strong>Market research and competitive analysis:</strong><span style="font-weight: 400;"> Start by understanding the market and identifying gaps and opportunities that your app could address. Competitive analysis will help you understand what already exists and what could be done better.</span></p>
<p><strong>Define features and requirements:</strong><span style="font-weight: 400;"> Based on your market research and competitive analysis, define features and requirements that meet your users' needs and business goals.</span></p>
<p><span style="font-weight: 400;">This approach will help you create a scalable, user-centric solution. It will also help you identify potential roadblocks and develop a plan to address them in advance.</span></p>
<h3><span style="font-weight: 400;">Architecture Design</span></h3>
<p><span style="font-weight: 400;">Picking the right architecture for a scalable mobile application is a task best done in collaboration with an expert in the field.</span></p>
<p><strong>Layered Architecture:</strong><span style="font-weight: 400;"> Divides the application into layers responsible for different functions, allowing for easy modification and expansion.</span></p>
<p><strong>Modularity and separation of responsibilities:</strong><span style="font-weight: 400;"> Allows different parts of the application to scale independently, increasing its flexibility and manageability.</span></p>
<p><strong>Distributed:</strong><span style="font-weight: 400;"> This is what we call the use of microservices architecture, which allows for easy scaling and resource management.</span></p>
<p><span style="font-weight: 400;">Planning the architecture with application scaling in mind at this early-stage gives you the flexibility to expand and change in the future. It also makes the application easier to manage and maintain.</span></p>
<h3><span style="font-weight: 400;">&nbsp;Choice of tools and technologies</span></h3>
<p><span style="font-weight: 400;">While analyst support during architecture design is invaluable, choosing the right technologies and frameworks is virtually impossible without technical support.&nbsp;</span></p>
<p><span style="font-weight: 400;">Selecting the right tools and technologies is a benefit that allows you to focus on functionality rather than technical management. In addition, the right choice of tools translates into speed and efficiency in the application development process.</span></p>
<h3><span style="font-weight: 400;">Examples of Scalable Architectures</span></h3>
<p><span style="font-weight: 400;">The architecture of an application has a direct impact on how it is tested and maintained. In the case of scalable mobile applications, it also provides the ability to easily adapt the application to changing business needs.</span></p>
<h3><span style="font-weight: 400;">Testing and tuning</span></h3>
<p><span style="font-weight: 400;">There is only one way to ensure stable and efficient application performance. It is regular testing and attention to optimization. This will ensure that you don't lose the reliability of your app and avoid potential performance issues in the future.</span></p>
<p><span style="font-weight: 400;">Developing a scalable mobile application is a process that requires a strategic approach and deep technology knowledge. Using the right tools and technologies, as well as applying a proven architecture, can make a significant difference in the success of your project. The key to your success is not only the technology but also an understanding of user needs and the business goals your application must meet.</span></p>
<h2><span style="font-weight: 400;">Scalable Mobile Apps</span></h2>
<p><span style="font-weight: 400;">In this article, we have delved into the world of scalable mobile applications, exploring their definition, benefits, and practical aspects of implementation.</span></p>
<p><span style="font-weight: 400;">We began by analysing what it means to elaborate on a 'scalable mobile application', highlighting its ability to adapt and grow in response to increasing user demands and dynamically changing market conditions. We highlighted the benefits of such an app, including better performance, adaptability and optimal use of resources.</span></p>
<p><span style="font-weight: 400;">Not only that, but we then presented specific examples of scalable mobile applications, highlighting their features, functionality, and the technologies and programming languages behind their success. We showed how industry giants, such as Slack and Spotify, are using innovative solutions to serve millions of users around the world.</span></p>
<p><span style="font-weight: 400;">Finally, we delved into the process of creating a scalable mobile app, emphasising the importance of proper planning and architectural design.&nbsp;</span></p>
<p><span style="font-weight: 400;">I hope this article has provided you with valuable tips and inspiration for creating your own scalable mobile app. Remember that the key to success is choosing the right tools and technology and having an in-depth understanding of your users' needs and business goals. With the correct approach and knowledge, your app can become not only a technological masterpiece but more importantly, a powerful tool to drive your business into the future.</span></p>

Scalable Mobile Apps

Scalable mobile apps are a way to build and grow a digital product for the long term. What exactly are they? How do you create them? Read more

Scalable Mobile Apps - what are they? | Escola

Technology that grows with your business – Scalable Mobile Apps

<p>Are you wondering how artificial intelligence can transform your business? How can you harness its potential to gain competitive advantage, improve customer service, and optimize marketing efforts?</p>
<p>Since the popularization of AI, the pace of change in business processes has increased. &nbsp;Artificial Intelligence is emerging as a driver of innovation, creating new opportunities and challenges for businesses around the world.</p>
<p>Do you want to be among the companies accelerating growth with AI? If so, our latest report, The Evolution of Business in the Age of AI, is for you.</p>
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<p>Discover how artificial intelligence can be the key to your business today. We'll explore ways to optimize your work with AI and show you how the technology is transforming customer interactions, sales, and marketing.</p>
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Business Evolution in the Ai Age

How is business evolving under the influence of AI-based tools? Which areas are best adapting to the changes? Read our report!

REPORT: Business Evolution in the AI Age

Business Evolution in the AI Age

Mobile App Monetization

Proper mobile app monetization can make or break it. We describe the best strategies and methods to achieve this. Read on!

Mobile App Monetization - reliable strategies | Escola Soft

Mobile App Monetization—Top Strategies

<p><span style="font-weight: 400;">We live in a world where </span><strong>83% of consumers are willing to share their behavioral data if it means a more tailored experience and ease of purchase</strong><span style="font-weight: 400;">, says Forbes. This has not gone unnoticed by marketers. According to Statista, </span><strong>half of B2C marketers personalize their customers' experiences often, and 30% say they always do</strong><span style="font-weight: 400;">. This strong movement toward personalization has translated into spending on personalization technologies and tools, which will </span><strong>exceed $9 billion by 2023</strong><span style="font-weight: 400;">, as discovered by Statista.</span></p>
<p><span style="font-weight: 400;">Personalizing the customer experience has become an imperative. Those who skip it will lose customers. Companies and marketers have learned how to personalize experiences on websites, in e-commerce, and across channels. How do you </span><strong>personalize effectively in mobile apps,</strong><span style="font-weight: 400;"> and how do you </span><strong>use AI to do it</strong><span style="font-weight: 400;">?</span></p>
<h2><span style="font-weight: 400;">Personalization in Marketing</span></h2>
<p><span style="font-weight: 400;">Shopping experience, conversion, and increasing consumer and e-commerce user satisfaction are all related to personalization. Lack of personalization triggers certain emotions in your customers:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>71% of consumers feel frustrated</strong><span style="font-weight: 400;"> when the shopping experience is not personalized;</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>70% of millennials are frustrated by brands</strong><span style="font-weight: 400;"> that send inappropriate emails;</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>74% of customers are frustrated when website</strong><span style="font-weight: 400;"> content is not personalized.</span></li>
</ul>
<p><span style="font-weight: 400;">The positive impact of personalization on customers and their experience is one side of the coin; the other is the emotion generated by the lack of tailored content. This creates a dual motivation for marketers to make content even more relevant to audience expectations. It is this motivation that has contributed to the popularization of</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A/B testing;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Segmentation of audience lists;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">recommendation systems.</span></li>
</ul>
<p><span style="font-weight: 400;">Personalization itself has also gone a step further, affecting the product as well. Marketers did not stop at tailoring messages to the recipient, but allowed customers to modify products in their own way. When we browse the Internet, we can buy personalized shoes, furniture, or appliances.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">But this is not the end of the evolution of personalization. The delivery of personalized messages that give the impression of a 1:1 interaction with a brand will take on even more colorful forms. Simply put, brands see value in it. </span><strong>80% of shoppers say they'll only shop with brands that personalize the experience</strong><span style="font-weight: 400;">, and it's now well known that it's much cheaper to reacquire a customer than it is to acquire a new one.&nbsp;</span></p>
<p><span style="font-weight: 400;">From the perspective of online shoppers, </span><strong>56% of them are more likely to return to a site that recommends products tailored to them</strong><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Companies have done a good job of using personalization tools in online stores, marketing communications, and to improve the shopping experience. However, there is one area where personalization hasn't yet reached its full potential, and it offers much greater opportunities.</span></p>
<h2><span style="font-weight: 400;">Personalization in Mobile Marketing</span></h2>
<p><span style="font-weight: 400;">At a time when shoppers are migrating en masse to mobile devices, with up to 80% of purchases in some industries coming from this channel, the importance of personalizing the mobile shopping experience is becoming even more critical.&nbsp;</span></p>
<p><span style="font-weight: 400;">Yieldify surveyed a group of 400 marketers,</span><strong> 56% of whom confirmed that they are already personalizing experiences on mobile apps</strong><span style="font-weight: 400;">, with another 26% planning to do so.&nbsp;</span></p>
<p><span style="font-weight: 400;">In contrast, according to the Evergage survey, 55% of marketers believe that </span><strong>the biggest benefits of personalization are increased engagement and a better user experience</strong><span style="font-weight: 400;"> in apps.&nbsp;</span></p>
<p><span style="font-weight: 400;">Add to this the AdWeek study, which found that personalization can </span><strong>increase ad effectiveness by as much as 30%</strong><span style="font-weight: 400;">, and it is no surprise that leading brands are jumping on the bandwagon.</span></p>
<p><span style="font-weight: 400;">At this point, big brands with a fresh approach to marketing are the best at tailoring user experiences. This is where you can stand out:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><strong>Starbucks</strong><span style="font-weight: 400;"> is known for its personalization across channels. Its app offers personalized, game-like offers based on individual user preferences and behaviors; paid advertising is highly personalized; and in-store experiences include digital menus at drive-through locations that change based on weather, local customer preferences, and product availability.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Spotify</strong><span style="font-weight: 400;"> has changed the way people listen to music, delivering deeply personalized experiences that continually surprise and engage users. One way it meets users' needs is by using data about the types of music people listen,to make suggestions based on their interests. Spotify, for example, offers users a new &ldquo;Discover This Week&rdquo; playlist each week with previously unheard music that matches the listener's favorite genres.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Large retailers</strong><span style="font-weight: 400;"> such as Tesco, which uses advanced algorithms created by its data and analytics teams to engage customers in ways that are most appealing to them. This often involves tailoring promotions and product suggestions that a particular customer is most likely to purchase.</span></li>
</ol>
<p><span style="font-weight: 400;">Surprisingly, despite all the data and market examples, midsize and large companies frequently struggle with effective personalization or don't even include it in their strategy.</span></p>
<h3><span style="font-weight: 400;">The benefits of personalization in mobile</span></h3>
<p><span style="font-weight: 400;">Data shows that personalizing the user experience pays off, and there are real-world examples to back it up. But what are the biggest benefits of getting it right?</span></p>
<p><span style="font-weight: 400;">We've already discussed better user experience and increased user engagement, but what else can marketers achieve by effectively personalizing their apps?</span></p>
<p><strong>Increased user retention</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Retaining and activating new users is a challenge faced by businesses around the world. Regardless of region, a significant percentage of users stop using an app after their first use.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Personalized apps deliver unique, customized experiences that keep users engaged at every stage of the app experience. Recommendations, offers, and discounts tailored to their needs keep people coming back for more.</span></p>
<p><strong>More in-app purchases</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">When users receive more personalized messages, offers, recommendations, and discounts, they are more likely to make an in-app purchase. People often decide to make a purchase, even on impulse, when they feel that the item being offered is perfectly suited to their needs.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>More loyal users</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">By personalizing mobile apps, brands increase user loyalty. Loyalty has many benefits beyond repeat sales. For example, loyal customers are more likely to recommend the app to friends, family, and even strangers on social media. They also use the app more regularly and are more likely to leave positive reviews in app stores.</span></li>
</ul>
<h3><span style="font-weight: 400;">Approaches to personalization in mobile apps</span></h3>
<p><span style="font-weight: 400;">The approach to personalization in a mobile app itself can vary. Good planning and a strategy to tailor the user experience is the key to success. That's why at Escola we regularly hold workshops with our clients to discover together the best personalization methods and practices. Our experts recommend paying particular attention to</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>User profiling</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Collecting and analyzing user data, such as demographics, preferences, and behaviors, is one way to create personalized experiences. This can be done through user registration, social media integration, or in-app behavior tracking.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Collaborative Filtering</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">This method uses the preferences and behaviors of similar users to create personalized recommendations for newly registered users.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Push Notifications and In-App Communication</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Communicate with users based on their preferences and behaviors to deliver personalized messages, offers, or reminders.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Dynamic content</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Update in-app content in real time based on behavior, user preferences, or contextual information.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Leverage machine learning algorithms and AI</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Use artificial intelligence and machine learning models to analyze user data and predict user preferences to efficiently and accurately deliver personalized content and recommendations.</span></li>
</ul>
<h2><span style="font-weight: 400;">Leveraging Technology and Artificial Intelligence for Personalization</span></h2>
<p><span style="font-weight: 400;">Recently, AI tools have become increasingly popular. They speed up work, support the creation of content and advertising materials, as well as strategy development and action planning.</span></p>
<p><span style="font-weight: 400;">But this is only part of what they can do. Already today, we can use tools like AutoInvite.ai to automatically send invitations on LinkedIn with a message created based on content shared by the person being invited. Tools like these allow marketers to do their jobs better, but they don't stop there. There are many more ways to use them in the context of personalization.</span></p>
<p><span style="font-weight: 400;">According to Forbes, </span><strong>98% of marketers say that personalization elevates their relationship with customers</strong><span style="font-weight: 400;">. Unfortunately, creating a 1:1 interaction experience for all customers is cost prohibitive in numerous instances. However, we live in a time of rapid development of AI tools that provide a solution to this problem and allow to optimize the cost of personalization in areas such as</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Content customization</strong><span style="font-weight: 400;">: where AI tools allow content to be customized to each user's personal expectations. For example, if a customer is using mobile technology, AI can help brands automatically deliver personalized content and offers based on the user's location.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Personalized communications</strong><span style="font-weight: 400;">: where AI tools enable the creation of more personalized customer profiles, allowing companies to deliver more individualized messages.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Product recommendation</strong><span style="font-weight: 400;">: Machine learning algorithms enable companies to move from rule-based recommendation systems to more intelligent systems. By analyzing data such as products added to a customer's cart or previous purchases, brands can better suggest related or relevant product recommendations, making personalization more effective and cost-effective.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>In-depth customer sentiment analysis</strong><span style="font-weight: 400;">: AI helps to better understand users' true moods, enabling more tailored content for individual customers. Rather than generalizing between different customer interactions, AI-based systems can observe and know when individual users are satisfied, making communication more effective.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Customer activation through AI</strong><span style="font-weight: 400;">: Understanding the customer on an individual level with AI tools allows for increased customer engagement. The more we know about the customer, the better we can tailor our communications to them, leading to more effective marketing efforts.</span></li>
</ul>
<h2><span style="font-weight: 400;">Summary</span></h2>
<p><span style="font-weight: 400;">In today's rapidly changing digital retail environment, personalization has become less of a luxury and more of a standard. Research provides solid evidence that delivering personalized customer experiences is key to building loyalty and increasing conversions. However, this is no easy task &ndash; personalization strategies must be thoughtful, targeted and, above all, compliant with data protection regulations.</span></p>
<p><span style="font-weight: 400;">We highlight the challenges of privacy and the elimination of cookie technology, which require us as marketers to be creative and innovative in our approach. We must adapt to new technologies, such as fingerprinting and probabilistic matching, and use first-party data to create personalized experiences.</span></p>
<p><span style="font-weight: 400;">Regardless of the technologies we use, personalization must always be customer-centric. Remember, 84% of consumers say that being treated like a person, not a number, is essential when making purchasing decisions. Using personalization to create an authentic experience for our customers is not only good practice, it is the key to success.</span></p>
<p><span style="font-weight: 400;">So, we encourage you to act and put your personalization strategy into practice. In a world where customers expect and value personalized experiences, there is no room for businesses that cannot adapt to these expectations. No matter how big or small your business, personalization is the key to the future.</span></p>
<p><span style="font-weight: 400;">In conclusion, personalization is not just a trend, it's the new norm. Let's incorporate personalization into our marketing strategy now and see how it can revolutionize our relationship with our customers.</span></p>

Personalization

Personalized customer experience has become a must for online businesses. But what exactly is it and how can you implement it? Read now!

Personalized Customer Experience - how to? | Escola Soft

Personalized Customer Experience - how to?

<h2><span style="font-weight: 400;">What is the Change Request?</span></h2>
<p><span style="font-weight: 400;">A change request in IT is a formal request made to modify an existing software like mobile or web application, entire IT system or connection between pieces of software (integrations). It could be initiated by different stakeholders such as clients, end-users, project managers, or IT professionals, who identify a need for a change to improve or enhance the performance, functionality, security, or quality of the system.</span></p>
<p><span style="font-weight: 400;">The best situation is when CR includes such information on the requested change, its justification, potential risks, and benefits, estimated time and cost of implementation, and impact analysis on other system components or processes. It is usually reviewed and evaluated by the IT team before being approved or rejected by the business part.</span></p>
<p><span style="font-weight: 400;">Change requests are important for ensuring that IT systems remain up-to-date, efficient, and secure. For the business part, they typically cover requirements that weren't implemented before (or not planned before). Proper management of change requests helps:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">minimize risks of system failures or disruptions,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ensures that changes are implemented smoothly and with minimal impact on users and business operations,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">covers business requirements</span></li>
</ul>
<h2><span style="font-weight: 400;">How can businesses and IT understand change request?</span></h2>
<p><span style="font-weight: 400;">The definition is basic and understandable, but when it comes to practice it can be understood totally differently by the business part and IT part. Why is it happening? Let&rsquo;s analyse firstly what are the basis of the development process is:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">IT team proceed their work based on project documentation, project analysis or requests that are coming from the Project Manager;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">usually these documents consist of the close project scope, which means that it can occur the situation that some features weren&rsquo;t discussed and never appear in the project documentation or functional requirement document (FRD);</span></li>
</ul>
<p><span style="font-weight: 400;">At the same time, the project&rsquo;s business owners look at the project from the perspective of business objectives and functionalities. For example, business owners of the e-commerce project received functionalities described in the FRD in the area of buying and sending the package to the client. But at some point, they realized that there was a missing element of tracking the package. And here is the misunderstanding&hellip; Logically, tracking package features should be included in the feature, but the documentation didn&rsquo;t mention it, so the IT team never implemented it.</span></p>
<p><span style="font-weight: 400;">Ideally, businesses can understand change requests in IT by following a structured process for managing change requests. Here are some steps that can (or maybe better should) be followed for more profound understanding of the idea of change request:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Define a Change Management Process: Businesses should have a defined process for managing change requests, which includes steps for requesting, reviewing, approving, and implementing changes. This process should be communicated to all stakeholders, including end-users, IT teams, and management. Thanks to this step all stakeholders are aware that there is an area of the project that isn&rsquo;t defined fully and some changes/addtionals will appear.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evaluate the Change Request: The IT team should evaluate the change request to determine its impact on the system, its feasibility, and potential risks, benefits. This evaluation should consider factors such as the scope of the change, the impact on other system components, and the cost and time required for implementation.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prioritize Change Requests: Businesses should prioritize change requests based on their importance and impact on the system. Here the MoSCoW method is a good and easy methodology to use (Must - Should - Could - Won&rsquo;t).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Communicate with Stakeholders: Businesses should communicate with stakeholders, including end-users, IT teams, and management, to keep them informed about the change request and its status. Communication should be timely and clear, and stakeholders should be given an opportunity to provide feedback.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Implement the Change: Once the change request is approved, the IT team should implement the change using a structured process that includes testing and validation. The implementation process should be carefully planned and executed to minimize disruption to end-users and business operations.</span></li>
</ol>
<p><span style="font-weight: 400;">By following these steps, businesses can effectively manage change requests in IT and ensure that changes are implemented smoothly and with minimal impact on the system and business operations.</span></p>
<h2><span style="font-weight: 400;">Does IT understand change requests the same way as the business part of the project team?</span></h2>
<p><span style="font-weight: 400;">IT and business parts of a project team may have different perspectives and approaches when it comes to understanding change requests in IT. However, both parties should work together closely to ensure that the change request is well-understood and implemented effectively.</span></p>
<p><span style="font-weight: 400;">The IT team may approach change requests from a technical perspective, assessing the feasibility and impact of the change on the system, and identifying potential risks and benefits. They may also consider factors such as the cost and time required for implementation and the availability of resources.</span></p>
<p><span style="font-weight: 400;">The business part of the project team may look at change requests from a functional perspective, considering how the change will affect business processes and operations and how it might help the business.</span></p>
<p><span style="font-weight: 400;">The business and IT parts of the project team may have different perspectives, but both parties should work together to understand the change request and ensure that it aligns with the goals and objectives of the project.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Communication between the IT and business teams is important, and updates and feedback should be given regularly throughout the change request process to make sure everyone is on the same page.&nbsp; By working together, the IT and business parts of the project team can ensure that change requests are implemented effectively and provide value to the organization.</span></p>
<h2><span style="font-weight: 400;">What is the best way to have the same understanding of the change request between the IT team and the business team?</span></h2>
<p><span style="font-weight: 400;">To ensure that the IT team and business team have the same understanding of a change request, it is important to establish clear communication and a shared understanding of the goals and objectives of the project. That&rsquo;s why I like event storming and DDD methodology because both parties are gathered in one workshop and there is a significantly higher chance for better project understanding on both sides. Here are some best practices to help achieve this:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Clearly Define Terms and Concepts: IT and business teams may use different terminology and concepts to describe change requests. To avoid confusion, it is essential to establish a common language and understanding of key terms and concepts used in the change request process. This is the function of the ubiquitous language, that is also the basis of the DDD methodology.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Establish a Clear Change Request Process: A well-defined change request process should be established and communicated to all stakeholders. This process should include steps for requesting, reviewing, approving, and implementing changes, as well as clear criteria for prioritizing change requests.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Involve Both IT and Business Teams in the Process: The change request process should involve both IT and business teams to ensure that all stakeholders are represented and that the change request aligns with the goals and objectives of the project. Regular communication and collaboration between the teams can help ensure that everyone is on the same page.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide Context and Justification: Change requests should include context and justification to help the IT and business teams understand the need for the change. This information should be clearly communicated and documented in order to ensure that everyone understands the proposed change.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide Training and Support: Training and support should be provided to both IT and business teams to help them understand the change request process and their respective roles and responsibilities. This can help ensure that everyone is prepared to participate effectively in the change request process.</span></li>
</ol>
<p><span style="font-weight: 400;">By following these best practices, IT, and business teams can establish a shared understanding of change requests and work together effectively to ensure that changes are implemented smoothly and with minimal impact on the system and business operations.</span></p>
<p><small>Photo by John Schnobrich on Unsplash</small></p>

Change Request

Does business units understand change request the same way as development team? How to define it well and avoid mistakes. Read the explanation.

Change Request - how to understand it well? | Escola

Change request – whether the business understands it the same way as the development team?

<p><span style="font-weight: 400;">Recently, I was involved in a project with a short deadline. As Escola Software House, we decided to try a new way to manage the project. As someone with a constant improvement personality, I always try new ways to manage projects. However, after years of working in the software development industry, I know that I am not a good project manager. I haven't worked on projects for a while as I was focused on being the Chief Technology Officer of Wellms, the world's first headless LMS. This project was a challenge for me, and I tried to improve the process. As I am good at designing processes visually, I usually create straightforward diagrams. As a team, we spent around two weeks on discovery and planning, followed by eight weekly sprints.</span></p>
<p><span style="font-weight: 400;">Below is a process I co-authored that describes the whole lifespan of a project, from lead to maintenance. This time I wanted to test the same minor amendments.</span></p>
<p><span style="font-weight: 400;"><img src="https://escola-www-api.stage.etd24.pl/assets/ea15116d-da23-4553-901d-0f1c496c2eaa?width=1947&amp;height=1155" alt="Escola Agile Project Workflow" /></span></p>
<h2><span style="font-weight: 400;">Discovery phase</span></h2>
<p>The discovery phase is an initial phase before the company decides to sign off with the client and start the project. At this stage, we need to decide whether the project is possible to deliver within the given budget and deadline. With this particular project, we had a deadline and needed to provide a ballpark estimate of what could be done within the given date.</p>
<p>The client provided us with the following resources:</p>
<ul>
<li>Some user stories and personas</li>
<li>Descriptions</li>
<li>Logotype, colours, and typography</li>
<li>High-fidelity mock-ups in Figma</li>
<li>Verbal description</li>
<li>User flows with marked parts for MVP (a minimum viable product is a version of a product with just enough features to be usable by early customers, who can then provide feedback for future product development)</li>
</ul>
<p>At first glance, it seemed like this project was well-thought-out and described. However, after digging into the details, we found many inaccuracies and contradictions. Fortunately, the MVP scope was very limited, so we gave a ballpark estimate. The client accepted a ballpark of between 1000 and 2000 working hours and signed a <strong>Time &amp; Material</strong> contract.</p>
<p>From a business perspective, this step is essential, but it's a pointless step from a development perspective. At this stage, we have no idea whether any project is possible to deliver within those hours, regardless of any possible descriptions given by the client. In Agile, this is called</p>
<blockquote>
<p>Customer collaboration over contract negotiation</p>
</blockquote>
<p>Disclaimer: I'm using the discovery phase as someone would call feature exploration. Escola has a dedicated product called &ldquo;Product Discovery&rdquo; which is something wholly different.</p>
<h2>Planning</h2>
<p>The planning stage included many phases, starting with choosing a starting date and a team. The team included myself as a tech lead and tester, a project manager, three frontend developers, and two backend developers.</p>
<p>One of the crucial decisions to take the project was that it was an e-learning application, and we had a portfolio of those, all of them based on the open course headless LMS we were developing&mdash;Wellms. Around 50% of the described backend features were covered by modules we already had. We needed to explain what could be used as is, what needed amendments, and what were entirely new features.</p>
<p>The last phase was to design personas (an archetype or character that represents a potential user of your website or app) and assign user stories to them. Once we had this, we assigned them a unique number and put them in the Jira roadmap.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/6f7e7c6f-03e6-4fc0-95ba-229e53f9c997?width=1828&amp;height=1168" alt="Jira in Agile Project" /></p>
<h2>Technological decisions&nbsp;</h2>
<p>Before estimating the project, we need to consider some architecture and technological decisions. One of these decisions is to use our open-source e-learning Wellms Framework, which includes a backend written in PHP 8.1 and frontend as reusable React components. Other initial decisions that were made include:</p>
<ul>
<li>Frontend application in Next.js version 13: This decision may not have been wise as it is not a battle-tested stable version and includes breaking changes compared to version 12 and before.</li>
<li>Responsive web design above 1024px wide: The MVP version was only for desktops and tablets. Mobile version will be included in future stages.</li>
<li>Create a style guide with reusable React 18 components: This is essential for stages after MVP.</li>
<li>Design to be delivered simultaneously with the development process by a 3rd party in Figma.</li>
<li>All components (REST API, Student frontend SSR Next.js, and Admin Dashboard) will be automatically built as docker images, pushed to the registry, and applied as a Kubernetes cluster.</li>
</ul>
<p>All of these decisions are saved in Project Confluence as ADR (architectural decision record). An ADR is a document that describes a choice the team makes about a significant aspect of the software architecture they&rsquo;re planning to build. Each ADR describes the architectural decision, its context, and its consequences. Fortunately, Confluence has a template for these documents called &ldquo;DACI: decision documentation&rdquo;.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/63c78a93-defe-4fbf-b911-9a56c86e3907?width=1100&amp;height=1500" alt="Adr Confluence Template" /></p>
<h2>Initial Estimation&nbsp;</h2>
<p>We had just enough to start with the initial estimation, and the supporting software we used was planningpokeronline.com, which automatically imported all the stories from Jira.</p>
<p>As industry experience grows, it becomes clear that developers cannot estimate accurately, and there isn't much that can be done about it. However, having some knowledge about which stories or components are more complicated than others is necessary. We made a few rounds using either story points or ballpark hours, but I soon realised that planning poker made no sense with the stories we had. Let me give you an example:</p>
<p>Assuming we have a story: &ldquo;As an unlogged student, I can log in or register via Google OAuth 2.0 authentication.&rdquo;</p>
<p>The whole team who played poker gave the story point estimation:</p>
<ul>
<li>Backend developer 1 gave 3 story points, as this is a ready-made module that just needs to be set up.</li>
<li>Backend developer 2 gave 13 story points, as this is a ready-made module written before, but he knows that setting this up requires creating a Google application in the console, which takes more time than actual programming.</li>
<li>Three frontend developers looked at the mock-ups and saw that this is just a button, so they gave low estimations ranging from 1 to 3 story points.</li>
<li>I know that setting this up isn't straightforward, so I gave 8 story points.</li>
</ul>
<p>Then the cards were 1, 2, 3, 3, 8, 13, which, depending on the poker estimation algorithm, resulted in an average of 5 story points. This value would make sense only if the backend or frontend team would estimate those separately, but they did it together, and the software has no way to sum and average the result. In my conclusion, user stories are great for understanding the project in terms of experience and usability, but they are useless for estimation. However, we finished this phase with an estimation of around X hours and Y story points.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/5f1b6b7d-ddf0-4bd3-ad4b-8940bb114101?width=1999&amp;height=1250" alt="Poker Session   Agile Project" /></p>
<h2><span style="font-weight: 400;">Gathering Requirements</span></h2>
<p><span style="font-weight: 400;">In my opinion, the most critical phase that determines project success is gathering requirements. If you're just scrolling through this post, read this section. We arranged a few two-hour calls with the client to decompose each Epic in their project in the form of remote <strong>Event Storming Big Picture</strong> sessions.</span></p>
<p><span style="font-weight: 400;">What is vital is that each member of the team takes part in this session. During all the sessions, we found out that what the client wants and what we wrote we want are two separate things. Overall, we spent at least eight hours making notes with client representatives and all our team members. During the live call, we made random notes that followed Big Picture Event Storming and defined a Ubiquitous Language, which is a crucial part of <strong>Strategic Domain-Driven Design</strong>.</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/7f79f8a3-a86c-4e16-81cc-9fbdf371e9c0?width=1520&amp;height=769" alt="Event Storming in Agile Project" /></p>
<p><span style="font-weight: 400;"><strong>Ubiquitous Language</strong> is essential. It's a vocabulary shared by everyone involved in a project, from domain experts to stakeholders, to project managers, to developers. For instance, we want to avoid having actors in the system called users, then stories like &ldquo;users can log in&rdquo; because they are so ambiguous and meaningless (admin, tutor, student, anonymous are all users, but they have entirely different roles and capabilities) that, after all, they are useless.</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/c83bed86-d161-4f16-b01e-287ec64e9eb7?width=1879&amp;height=1500" alt="Miro Dashboard in Agile Project" /></p>
<p><span style="font-weight: 400;">When cards from Event Storming are not enough, we use other diagram types. What is important here is that every stakeholder should understand what is happening without much preparation. That's why we won't be using UML or BPM (Business Process Modelling) because the Agile Manifesto tells us.</span></p>
<blockquote>
<p><span style="font-weight: 400;">Working software over comprehensive documentation.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Just to be clear&mdash;I'm not against UML, BPM, C4 or any other standardised method, here we just used a simplified version of those.</span></p>
<p><span style="font-weight: 400;"><img src="https://escola-www-api.stage.etd24.pl/assets/7eb98757-9840-4382-bebe-5fc09d3a57eb?width=1262&amp;height=1150" alt="Diagrams in Agile Project" /></span></p>
<p><span style="font-weight: 400;">Diagrams that are unequivocal and transparent for every stakeholder.</span></p>
<p><span style="font-weight: 400;"><img src="https://escola-www-api.stage.etd24.pl/assets/a9298fa0-af94-4808-8f5e-58a8488915f5?width=752&amp;height=1296" alt="Notes for Developers in Agile Project" /></span></p>
<p><span style="font-weight: 400;">Basic Diagrams and notes for developers.</span></p>
<p><span style="font-weight: 400;">My conclusion after those meetings is that because all team members took part, they understand the big picture of the whole project. There is a lower chance that somebody will do something wrong or pointless from a business standpoint. They understand client needs and expectations, motivations, and, most importantly, business rules for this particular project. They won't implement some unneeded feature because of a bad description in a Jira issue (one of the reasons I'm a bad PM is that I can't leave meaningful descriptions). This part was the most important and most surprising as a success factor.</span></p>
<p><span style="font-weight: 400;">Because most of the developers were taking part in those sessions for the first time, most of them didn't say even one word. Originally, it seemed like a waste of their time, yet it did pay well, possibly.</span></p>
<p><span style="font-weight: 400;">For requirements gathering, I used Miro, which is a perfect tool for this.</span></p>
<p><span style="font-weight: 400;">All in Agile, it's called</span></p>
<blockquote>
<p><span style="font-weight: 400;">Individuals and interactions over processes and tools</span></p>
</blockquote>
<h2>Jira backlog&nbsp;</h2>
<p>Once the whole team understands the big picture of the project, we can create a task backlog that separates backend, frontend, DevOps, and other issues from user stories. What's indispensable is that we focus on the different components of the project.</p>
<h2>Styleguide / Design System&nbsp;</h2>
<p>Creating a single source of truth for all visual elements is significant for designing and developing software. There are different approaches to achieving this, such as using a style guide or a design system. I chose to use a style guide, which involves collecting and describing all possible components and their variants and developing them as reusable dumb components.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/38b2f6f9-f25f-4546-b2d3-43c244d30d14?width=1878&amp;height=1500" alt="List of Components in Agile Project" /></p>
<p>To create the style guide, we used a tool called Styleguidist (which is much less popular than the famous Storybook), which automatically generates it as a GitLab page as part of our continuous integration process. The style guide documents all the components and presents them in various variants, with example source code.</p>
<p>Although there are obvious advantages to using a style guide, there are also some drawbacks. One of these is that you can't use next components inside the style guide, which makes it difficult to pass them into, say, a menu component. Another issue is that creating callbacks like `onClick={()=&gt; router.push(...)}` is not ideal because you lose Next.js prefetching and the ability to open links in a new window. Finally, adhering to the DRY principle can be challenging at times because you may need to break it instead of creating overly abstract and ambiguous monster components that make the web codebase harder to maintain (Hey developer &ndash; if you're interested, read this great <a href="https://overreacted.io/the-wet-codebase/" target="_blank" rel="noopener">blog post by Dan Abramov</a>).</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/e23d888c-df44-41d1-975a-c11360961f64?width=1484&amp;height=1316" alt="Live Code Documentation in Agile Project" /></p>
<p>Components live code documentation. Developer First experience.</p>
<h2>Are we going according to plan?</h2>
<p>After a few sprints, we conducted a re-estimation, this time not based on user stories but on components. We used Miro Estimation, which turned out to be too simple for our purposes. However, we combined it with Miro Kanban and an integration that sent story points to Jira, where we fixed estimation issues and had an overview of our progress, the average progress, and how much we needed to clear all backlog issues.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/039a4a53-8e9f-4d47-a8b2-19c6d2288710?width=1382&amp;height=1222" alt="Done Estimation in Agile Project" /></p>
<p>Estimation done based on Epic and components, instead of User Stories.</p>
<p>Agile manifesto is saying to</p>
<blockquote>
<p>Responding to change over following a plan</p>
</blockquote>
<p>but here the plan means how much of MVP is current delivered and if we're going to be able to have a decently working application before the selected date.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/f2aaccd3-1a11-4eec-a799-5c9b04ca92b2?width=1992&amp;height=524" alt="Miro Kanban Board in Agile Project" /></p>
<p>Miro Kanban board Components divided firstly by Frontend/Backend/DevOps then by Epic and component. Note the integration with Jira, showing number of story points and current status of the issue.</p>
<h2>Application Delivery Continuous Process.</h2>
<p>Our development process followed a weekly sprint cycle, and the team used the following approach:</p>
<ul>
<li>Daily remote stand-up meetings on Google Meet</li>
<li>Weekly sprints tracked and managed using Jira</li>
<li>Trunk-based development with intensive code review</li>
<li>Weekly demo to the client to showcase progress made during the sprint</li>
</ul>
<p>During the process, we identified that the design delivery process was slower than the frontend delivery process. Therefore, we reduced the frontend team size and later had to do the same with the backend team as they finished their backlog earlier than expected. In Agile manifesto, I believe it's titled</p>
<blockquote>
<p>Responding to change over following a plan</p>
</blockquote>
<p>which was already mentioned in the previous paragraph as well.</p>
<h2>Weekly demo</h2>
<p>The weekly demo to the client was a crucial factor in the success of the project. All team members participated, and after a few meetings, we designated one of the developers to be the presenter. This helped motivate the entire team to deliver their components to the best of their abilities.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/94cc34c4-1eef-4240-a39b-d86bf4b8944e?width=2232&amp;height=923" alt="Weekly Demo in Agile Project" /></p>
<h2>Testing phase</h2>
<p>We handed over the working software to the client for final testing, as they had been testing during the whole process and were familiar with the progress made during the weekly demo sessions.</p>
<p>One interesting tool that we used during the testing phase was Ybug, which is a visual feedback software that allows website and application users to send visual feedback with annotated screenshots. It automatically attaches contextual information about the user's environment, making it easier for the team to reproduce and fix reported issues.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/0dceb1fe-6818-4f32-90c4-167a94eb64a0?width=1280&amp;height=700" alt="Ybug Visual Feedback in Agile Project" /></p>
<h2>Conclusion</h2>
<p>In conclusion, I have found that implementing several <strong>Event Storming</strong> sessions throughout the project has been a crucial factor in its success. This process allowed for a deep understanding of the project's business rules and client expectations, which helped to prevent mistakes or wasted effort from team members. Additionally, using tools like <strong>Miro</strong>, <strong>Jira</strong>, and <strong>Gitlab</strong> pages for a styleguide and continuous integration process was helpful for efficient collaboration and task management. During weekly sprints, daily remote meetings, and code reviews, we were able to prioritize and adapt the project's direction as needed. The demo for the client at the end of each week kept everyone motivated to deliver their best work, and the use of Ybug for visual feedback during testing helped to ensure a smooth and successful delivery. <strong>Overall, a combination of effective collaboration, clear communication, and strategic planning, including the use of event storming sessions, was essential to the success of this project.</strong></p>

Agile Project

How do you efficiently prove an agile project? We will tell you about our practices. How to use event storming and design system? Read now!

How to rapidly deliver an Agile Project? | Escola

How to rapidly deliver an Agile project with Event Storming and Design System. Case Study.

<p><span style="font-weight: 400;">ALK professor Aleksandra Przegalińska, PhD, a researcher in the development of new technologies, especially artificial intelligence, has joined the Supervisory Board of Escola S.A. This is another strengthening of the team of experts, thanks to which the company assumes even more dynamic development. At the beginning of March, Dr Maciej Madzinski, formerly Managing Director of Digital Transformation and Support Functions at Kross S.A., joined the Board of Escola S.A., taking on the role of Vice President.</span></p>
<p><span style="font-weight: 400;">I am prou<em>d of Escola's team and the Supervisory Board, who support us with their experience in developing in the demanding IT services market, says Dr. Krzysztof Wojewodzic, CEO Escola S.A. - Prof. Aleksandra Przegalińska joining us is a great strengthening of our team of experts. I believe that together we will realise many interesting projects. One of them is the work we have started on the implementation of AI into the Wellms e-learning platform, developed within the company's daughter company, for which we have obt</em>ained funding of PLN 1 million.</span></p>
<p><span style="font-weight: 400;">ALK Prof. Aleksandra Przegalińska, PhD, has joined the Supervisory Board, which is chaired by renowned economist Prof. Witold Orłowski. The vice-chairman is Prof. Dariusz Jemielniak. Entrepreneurs and investors Marcin Kuśmierz and Sebastian Kwaśny also sit on the Escola S.A. Supervisory Board.</span></p>
<blockquote>
<p><span style="font-weight: 400;">I have been following Escola for a long time, I know the people who make it up and I greatly appreciate their successes so far. I am delighted to be offered the opportunity to join the Supervisory Board, so I will now be close to its development. It is inspiring to see that the company is consistently creating its own digital products, also based on AI artificial intelligence in the area of e-learning. Modern education is very close to my heart and Escola's plans to develop advanced technologies in this segment are at the centre of my interests," says Professor Aleksandra Przegalińska, member of the Supervisory Board of Escola S.A.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Prof. ALK Dr. Aleksandra Przegalińska - philosopher, researcher of the development of new technologies, including artificial intelligence, NLP, social robots and wearable technologies. She received her PhD degree in the discipline of philosophy from the Institute of Philosophy at the University of Warsaw in 2014. She is a graduate of The New School for Social Research in New York, where she participated in research on identity in virtual reality, with a particular focus on Second Life. She is the Vice-Chancellor at the Leon Koźmiński Academy. She has conducted research at the Massachusetts Institute of Technology (MIT). She is currently collaborating with Harvard University.</span></p>
<p><span style="font-weight: 400;">These are further changes at Escola S.A. At the beginning of March, Dr Maciej Madzinski joined the management board, taking on the role of vice-president of the company.</span></p>
<p><span style="font-weight: 400;">Escola Group S.A. reported a 65% y-o-y increase in consolidated revenues in 2022 to PLN 16.9 million, compared to PLN 10.2 million for 2021. 30% of the company's revenue mix in 2022 was made up of USD and EUR orders combined (14% and 16% respectively). The EBITDA result amounted to PLN 0.7 million. The final financial result was heavily influenced by investments in its own subsidiaries and acquisitions, as well as the development of its team, which already numbers just over 100 people. In February this year. Escola S.A. secured the first investor for one of its subsidiaries, Escola LMS, which develops the innovative Wellms.io platform - the ERC Sp. z o.o. fund will invest PLN 1 million in the development of the AI-supported e-learning platform.</span></p>
<p><span style="font-weight: 400;">On 1 March, the Financial Times ranking presenting the list of the 1,000 fastest-growing companies in Europe was published. Escola S.A. was ranked 170th in the overall FT1000 ranking and a high 28th in the IT/software sector.&nbsp;</span></p>
<p><span style="font-weight: 400;">Escola S.A. is planning a debut on NewConnect. A decision on the timing of the NewConnect listing will be made in 2023 following the recommendation of the Supervisory Board.</span></p>

Prof Przegalinska

Prof. Aleksandra Przegalińska joins the Supervisory Board of Escola S.A.

<p><span style="font-weight: 400;">Planning a mobile application requires analysis, description, and planning of a number of documents and issues. At the heart of this process is the user. Therefore, a user persona is an excellent tool for understanding who they are and what their problems, expectations, and preferences are.</span></p>
<p><span style="font-weight: 400;">Creating personas is, in a sense, stepping into the user's shoes and creating a description of a fictional person that reflects</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">User demographics</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Needs and expectations</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Behaviors and uses of the phone or app</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Potential situations in which the app will be used</span></li>
</ul>
<p><span style="font-weight: 400;">Identifying the above data will help you reduce the risk of mismatching your app with your audience. In addition, having a full cross-section of personas allows you to design your app to maximize </span><a href="https://escolasoft.com/articles/mobile-app-user-engagement/"><span style="font-weight: 400;">user engagement</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Ultimately, analyzing the user personas and writing down information about them will allow you to create an app that will satisfy them. And that will affect the growth rate of your project because nothing drives app growth like satisfied users who leave positive feedback and recommend the app to their friends.</span></p>
<h2><span style="font-weight: 400;">What if you don't create a user persona?</span></h2>
<p><span style="font-weight: 400;">The mobile app market is littered with examples of apps that don't engage users. According to </span><a href="https://www.fyresite.com/how-many-apps-fail/"><span style="font-weight: 400;">Fyresite</span></a><span style="font-weight: 400;">, 99.5% of consumer apps and 87% of business apps fail.</span></p>
<p><span style="font-weight: 400;">One of the reasons is the absolute lack of any analytics, let alone a full </span><a href="https://escolasoft.com/services/product-discovery/"><span style="font-weight: 400;">product discovery</span></a><span style="font-weight: 400;"> process. As a result, developers are taking a gigantic risk:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mismatch between the application and user preferences and expectations</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Low or no interest</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">poor reviews, and lack of satisfaction</span></li>
</ul>
<p><span style="font-weight: 400;">Poor sales and the closure of the project or the collapse of the startup after a few months of operation are the result. Therefore, it is safe to say that creating a user persona is a step towards adapting the application to the market, and thus a tool to reduce the risk of failure.</span></p>
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<h2><span style="font-weight: 400;">How does one create a user persona?</span></h2>
<p><span style="font-weight: 400;">Creating a user persona is an analytical process that involves gathering data about the future users of the application and looking at the project from their perspective. However, to get the process of creating a user persona right, it's a good idea to start with a goal.</span></p>
<p><span style="font-weight: 400;">To start, talk to your team or identify and describe the purpose for which you are creating a user persona document. This could be, for example:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn about user needs and preferences</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Finding a concept for the best user interface</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Selecting the most important features of the application</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase the number of satisfied and loyal users</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Supporting the ongoing design process</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gain a deeper understanding of the market and competitors</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand the psychographics and demographics of the target audience</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improve the marketing and sales processes of the application</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Better alignment of sales channels</span></li>
</ul>
<p><span style="font-weight: 400;">The next step is user research. This is the time to collect and analyze data. At this point, it will be useful to use all available research methods, such as:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Surveys and research with potential users</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analysis of market and competitor data</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Personal interviews with users</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Observation of user behavior while using the application</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creative personas (e.g. drawn characters)</span></li>
</ul>
<p><span style="font-weight: 400;">Then, divide the collected data into smaller segments based on similarities in descriptions, data, or behaviors. From the segments you have created, select repeatable (representative) user characteristics, such as expectations and preferences, to create a fictional user persona.</span></p>
<p><span style="font-weight: 400;">At this stage, make sure the user description is accessible and easy to understand. Many people will be working with this document in the future, and a good description will save time on explanations and comments. At this stage, you should also make sure that the persona is properly introduced to the team; this will help to set the right direction for future work.</span></p>
<h3><span style="font-weight: 400;">What information is key to creating a user persona?</span></h3>
<p><span style="font-weight: 400;">The most important thing in terms of the data collected is to match it to the purpose of the persona created, but there is a set of basic information that will facilitate the work of analysis, these are</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Demographics (age, gender, location)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Preferences, habits, and behavior when using the application</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Purpose of using the application</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Interface and functionality expectations</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Preferred communication channels</span></li>
</ul>
<h2><span style="font-weight: 400;">What mistakes should I avoid when analyzing user data?</span></h2>
<p><span style="font-weight: 400;">Even the best analysis will make mistakes. When working with a research team, there are a few things to keep in mind that will help you avoid the pitfalls of incorrect conclusions. Common mistakes include</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Assuming that users are always consistent in their preferences</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Using outdated information or misinterpreting the data at hand</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Overlooking changes in user trends</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Focusing on the results of only one type of research (e.g., a survey)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Not focusing on business outcomes and overlooking them in the design phase</span></li>
</ul>
<p><span style="font-weight: 400;">Efficient and error-free analysis will help you move smoothly into the application design and execution phase.</span></p>
<h2><span style="font-weight: 400;">What about user personas if the application already exists?</span></h2>
<p><span style="font-weight: 400;">Creating a user persona at the beginning of the application design process is a great starting point. But that's not the only time you can use this tool to better understand your users.</span></p>
<p><span style="font-weight: 400;">Once your app is installed on users' phones, the user persona becomes a great analytics tool. With it, you can easily</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitor changes in user behavior</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conduct regular user surveys and benchmark tests</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyze app usage data</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Relate trends and changes in the market to the situation of your users</span></li>
</ul>
<p><span style="font-weight: 400;">Regular user analysis allows you to guide the development of your application in the right direction and align new features with the real needs of the market and users. Once again, user persona influences reduce the risk of unnecessary work and wasted resources.</span></p>
<h2><span style="font-weight: 400;">How does user persona help with app planning and development?</span></h2>
<p><span style="font-weight: 400;">User persona is a very valuable tool that can help you avoid mistakes and loss of time and money, or even save a project from total failure. Understanding the key factors of future and current application users and aligning them with your business goals will help you make the right decisions. I hope this article has convinced you of the value that user personas bring to the project process.</span></p>
<p>Photo by Jenny Ueberberg on Unsplash.</p>

User Persona

The user persona is a useful tool in the application development process. What is a user persona? How do you create and analyze them? Read on to find out!

User Persona. How to analyze users? | Escola

Mobile app user persona: How to plan and develop an app with the user in mind

<p><span style="font-weight: 400;">On March 1, Dr. Maciej Madziński became vice-president of the technology company Escola S.A. He will be responsible for the implementation of the company's comprehensive development strategy. Changes in the management board strengthen the increase in the basket of foreign orders, the process of preparing the company for its debut on NewConnect and the expansion of the company's two main segments: software house services and creating its own digital products.</span></p>
<blockquote>
<p><span style="font-weight: 400;">I highly appreciate Maciej's experience and practical approach to managing the company. He knows Escola very well, for several years we have been using his advice as a member of the supervisory board - says Dr. Krzysztof Wojewodzic, CEO Escola S.A. - We are growing dynamically, which is proved by the results, confirmed by Escola S.A. being in the prestigious rankings Deloitte Fast 50 and FT 1000 of the Financial Times daily. We have an appetite and an idea for more. I believe that Maciej's joining the board of the company will contribute to its further efficient development, which is also extremely important for the planned debut on the NewConnect.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Dr Maciej Madzinski has been a member of the Supervisory Board of Escola S.A. since the beginning of 2019.</span></p>
<blockquote>
<p><span style="font-weight: 400;">I join Escola's team of more than 100 experts. We are doing more and more projects for clients. We are also creating our own products through venture building. For me, this is a great pleasure and a fascinating challenge. The dynamism and complexity of the organisation requires increasingly agile project management. Up to now, I have watched the development of the company and cheered it on from my position as a member of the supervisory board. Now I take responsibility for the operational efficiency and implementation of the company's development strategy. Escola is not only a software house, but also a place where unique projects are created and developed, e.g. Wellms e-learning platform, Hesey's solution for online shops or Meetinga platform for the event industry - says Dr. Maciej Madziński, vice-president of the management board of Escola S.A.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Dr Maciej Madzinski has a background in business and academia. Since 2021 he has been Managing Director of Digital Transformation and Support Functions at Kross S.A., where he was responsible for digital transformation, administration and legal department. Prior to that, he was Chief Operating Officer and IT Director of Kozminski University. He has been involved with the Academy since 2007. He delivers lectures and workshops in MBA programmes, open training courses, diploma and postgraduate courses, including strategic consulting projects. His academic specialities are management, strategy implementation, project management and self-organisation. Dr. Madzinski also supports companies in strategy development and implementation as well as organisational transformation, especially towards project-managed organisations.</span></p>
<p><span style="font-weight: 400;">As a result of the latest changes, the management board of Escola S.A. will consist of 3 board members: Dr Krzysztof Wojewodzic - president, Dr Maciej Madzinski - vice-president, Jakub Kasnowski - board member.</span></p>
<p><span style="font-weight: 400;">The Escola S.A. Group will record a 65 per cent year-on-year increase in consolidated revenues to PLN 16.9 million in 2022, compared to PLN 10.2 million for 2021. A total of 30.6 per cent of the company's revenue mix in 2022 consisted of USD and EUR orders (14.1 per cent and 16.5 per cent, respectively). The estimated EBITDA result amounted to PLN 0.6 million. The bottom line was heavily influenced by investments in the company's own subsidiaries and acquisitions, including the development of the team, which already numbers just over 100 people. In February this year. Escola S.A. attracted the first investor for one of its subsidiaries, Escola LMS, which develops the innovative Wellms.io platform - the ERC Sp. z o.o. fund invested PLN 1 million in the development of the AI platform.</span></p>
<p><span style="font-weight: 400;">On 1 March, the Financial Times ranking presenting a list of the 1,000 fastest-growing companies in Europe was published. Escola S.A. was ranked 170th in the overall FT1000 ranking and in a high 28th place in the IT/software sector.&nbsp;</span></p>
<p><span style="font-weight: 400;">Escola S.A. is planning a debut on NewConnect. The timing of the NewConnect listing will be decided in 2023 following the recommendation of the Supervisory Board.</span></p>
<p><span style="font-weight: 400;">About the company:</span></p>
<p><span style="font-weight: 400;">Escola S.A. - www.escola.pl - is a technology company developing mobile and web applications, providing digital transformation consulting services and developing its own venture building products in the area of e-learning, e-commerce. In 2022, the company was ranked 4th in Poland and 10th in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2022 ranking. Escola SA has been the organiser of the Mobile Trends Conference and the gala presentation of prestigious mobile market awards - Mobile Trends Awards since 2022. The company has offices in Warsaw, Gdansk, Krakow, Kalisz and Katowice and employs more than 100 people. The chairman of the board and the main shareholder of the company is Dr Krzysztof Wojewodzic. Escola is supported by an experienced Supervisory Board chaired by Professor Witold Orłowski.</span></p>

Maciej Madzinski

Dr Maciej Madzinski became vice-president of Escola S.A.

<p><span style="font-weight: 400;">Escola S.A., a Polish technology company, has for the first time been included in the prestigious Financial Times FT 1000 - Europe's Fastest Growing Companies 2023 ranking.</span></p>
<p><span style="font-weight: 400;">Escola ranked 171st in the overall ranking of European companies and 28th among IT/Software companies in Europe. Out of 49 Polish companies, 26 are from the IT/Software sector.</span></p>
<blockquote>
<p><span style="font-weight: 400;">The debut in the Financial Times ranking is a confirmation of our global aspirations and the dynamic development of the company - says <strong>Dr Krzysztof Wojewodzic, CEO Escola S.A.</strong> - The ranking shows that it is possible to develop a company with international potential from Poland. This is a valuable award for us because of the growing number of foreign orders. In 2022, 30.6 per cent of our revenue mix consisted of orders in USD and EUR together. We plan to increase the share of foreign currencies in the company's revenues in 2023.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Every year, at the beginning of March, the British newspaper Financial Times publishes a list of the 1000 fastest growing European companies, taking into account the highest percentage increase in turnover. This is the first time that Escola S.A. has been included in this ranking. The ranking includes companies from European countries such as Austria, Belgium, Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Lithuania, Liechtenstein, Latvia, Luxembourg, Malta, Monaco, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom.</span></p>
<p><span style="font-weight: 400;">The 'FT 1000 - Europe's Fastest Growing Companies 2023' is another ranking in which Escola S.A. has been included - <strong><a href="https://www.ft.com/ft1000-2023" target="_blank" rel="noopener">https://www.ft.com/ft1000-2023</a>&nbsp;</strong></span></p>
<p><span style="font-weight: 400;">Last December, the company was ranked 4th in Poland and 10th in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2022 ranking.</span></p>
<p><span style="font-weight: 400;">The Escola S.A. Group reported a 65% year-on-year increase in consolidated revenues to PLN 16.9 million in 2022, compared to PLN 10.2 million in 2021. The estimated EBITDA result is PLN 0.6 million. The final financial result was heavily influenced by investments in own subsidiaries and acquisitions, including the development of a team that already numbers just over 100 people. A 20-person team from the Katowice technology company IT.focus joined the company in 2022. In February this year Escola S.A. secured its first investor for one of its subsidiaries, Escola LMS, which develops the innovative Wellms.io e-learning platform - the ERC Sp. z o.o. fund invested PLN 1 million in the development of the AI platform.</span></p>
<p><span style="font-weight: 400;">Escola S.A. plans to debut on New Connect. The date of the debut will be decided in 2023, following the recommendation of the Supervisory Board.</span></p>
<p><span style="font-weight: 400;">About the company:</span></p>
<p><span style="font-weight: 400;">Escola S.A. - www.escola.pl - is a technology company that develops mobile and web applications, provides consulting services for digital transformation and develops its own products to build businesses in the fields of e-learning and e-commerce. In 2022, the company was ranked 4th in Poland and 10th in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2022 ranking. Since 2022, Escola SA has been the organiser of the Mobile Trends Conference and the gala presentation of the prestigious Mobile Trends Awards. The company has offices in Warsaw, Gdansk, Cracow, Kalisz and Katowice and employs almost 100 people. Dr Krzysztof Wojewodzic is the Chairman of the Board and majority shareholder of the company. Escola is supported by an experienced supervisory board chaired by Professor Witold Orłowski.</span></p>

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Escola S.A. one of the most dynamically growing companies according to the prestigious Financial Times ranking

Escola S.A. is one of the most dynamically growing companies according to the prestigious Financial Times ranking

<p><span style="font-weight: 400;">As an entrepreneur experienced&nbsp; in product development, I want to share my ideas about company events. Why this? Because one of the products I&rsquo;ve created is connected strongly with the event industry. Here are more details about it: </span><a href="http://www.meetinga.com"><span style="font-weight: 400;">meetinga.com</span></a></p>
<p><span style="font-weight: 400;">I met many people: marketers, HR managers, event managers and others, who are usually involved, and I gathered many insights about what is important to them and their employees.</span></p>
<h2><span style="font-weight: 400;">Company event as an investment&nbsp;</span></h2>
<p><span style="font-weight: 400;">An event is an investment, and people who are involved in organizing company events often forget that.&nbsp; And as an investment, it has its cost and should have objectives and strategy to execute. But many event organizers seem to forget it. Let&rsquo;s start from the beginning:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event objectives should be defined in the event brief. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">It&rsquo;s strongly recommended that these goals should be precise and measurable (numbers are the best)&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Return on investment is a natural part of every investment (ROI). </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">That&rsquo;s why, once you have your KPIs set, you need to calculate realistic impact on the specific company area, for example: revenue increase or new recruitments.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event should be an element of company strategy.</span></li>
</ul>
<h2><span style="font-weight: 400;">Main problems that company events are facing</span></h2>
<p><span style="font-weight: 400;">When the economy is in crisis, companies regularly face financial constraints and are more cautious about their spending. This can lead to some challenges when it comes to organizing events, such as:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><strong>Budget constraints</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">With reduced budgets, companies may need to cut costs and reduce the scale of their events or find more cost-effective solutions.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Attendee numbers</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In a downturn, companies may have to reduce staff, which could result in&nbsp; a lower headcount for events.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Reduced sponsorship</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Sponsors may be less likely to support events during any economic crisis, as they are also facing financial constraints.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Uncertainty</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">The economic situation can be unpredictable, which can make it difficult to plan events with confidence.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Limited resources</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Budget cuts may force companies to reduce their staffing levels, which could limit the resources available for planning and executing events.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Lower engagement among employees</strong><span style="font-weight: 400;">, remote work and lower level of identification with the company brand</span></li>
</ol>
<h2><span style="font-weight: 400;">Solutions</span></h2>
<p><span style="font-weight: 400;">Despite these challenges, companies can still organize successful events during an economic crisis by being creative, flexible, and focusing on delivering value to attendees. There are many examples of what creative event organizers are offering to face this challenge:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event should have paid tickets to attend. Especially those organized by external agencies for many companies, like example from Poland: </span><a href="https://biegfirmowy.pl/?lang=en"><span style="font-weight: 400;">https://biegfirmowy.pl/?lang=en</span></a></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event cost can be split by many departments like HR, marketing, well-being, CSR etc. but it requires cooperation between these departments.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event sharing &ndash; the idea of organizing and event like Child Day, Knowledge Sharing Day during which more than one company can attend. Thanks to this approach, event cost is shared between many organizations, not only one.</span></li>
</ol>
<p><span style="font-weight: 400;">Moreover, there are many more ideas that can help you to organize. You can consider the following strategies:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><strong>Prioritize goals</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Identify the main objectives of the event and prioritize them based on their importance. This will help you focus your resources on the most critical aspects of the event and reduce costs in areas that are less important.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Embrace technology</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Explore virtual or hybrid events as an alternative to in-person events. This can significantly reduce the costs associated with venue rental, catering, and travel expenses. I&rsquo;m aware that we all miss in-person events, which is why it is good to follow&nbsp; no-print strategy and use tools like </span><a href="https://meetinga.com/"><span style="font-weight: 400;">meetinga.com</span></a><span style="font-weight: 400;"> to cover information booklet.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Be creative with venues</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Consider alternative venues that may offer more cost-effective options, such as community centers, schools, or parks. Also, look for off-peak times when venue rental fees may be lower.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Minimize food and beverage expenses</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Consider simple and cost-effective catering options, such as a self-serve coffee and tea station, snacks, or boxed lunches.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Leverage existing resources</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Use in-house resources, such as equipment and staff, to minimize the need for outside vendors and contractors.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Focus on the attendees' experience</strong><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Focus on delivering a memorable and engaging experience for attendees, rather than on the scale or extravagance of the event.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Seek sponsorships</strong><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Reach out to potential sponsors to help offset costs. Consider offering advertising or branding opportunities (for example in the app) in exchange for their support.</span></li>
</ol>
<p><span style="font-weight: 400;">With acreative and cost-conscious approach, it is possible to organize successful company events with a smaller budget. Ensure that the goals are prioritized&nbsp; and focus on delivering a positive and memorable experience for attendees.</span></p>
<h2><span style="font-weight: 400;">How to address KPI in numbers</span></h2>
<p><span style="font-weight: 400;">Every internal and external event organizer should remember that the decision makers like CFO, CEO prefer to receive some measurable materials like precise reports with tables and schemes. That&rsquo;s why you, as an event organizer, should provide calculated information for example lower employee retention rate (-20%) and you can calculate it with costs of new hiring or implementation of new employees to the projects. Better integration can have its impact for better performance during projects (employees will understand themselves better and it can reduce production costs). As you can see &ndash; everything is countable. Avoid general statements like &ldquo;employees will be more happy with this event&rdquo;, because it never works.&nbsp;</span></p>
<p><span style="font-weight: 400;">Setting KPIs and executing them bring you to not only successful events, but also to a real good impact to your company and organization.&nbsp;</span></p>
<h2><span style="font-weight: 400;">Summary</span></h2>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Company events are one of the formats that the organization can use as a tool for better team integration, promotion and also can lower employee turnover. Nowadays, it&rsquo;s hard to convince decision makers at another cost, but there are many solutions that can keep your investment lean. One of them is technology that can help you to resign from print materials or additional staff. You can use web or mobile applications to save a lot of time and money. There are also always ways to convince decision makers using hard numbers and focus on return on investment.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Photo by Geometr&iacute;a y Cinetismo on Unsplash</span></p>

Company Events

Company events – ideas and technology that can reduce costs and make your events more successful. Read it now!

Company events – ideas and technology that reduce costs

Company events – ideas and technology that can reduce costs

<p><span style="font-weight: 400;">Escola Capital Group S.A., one of the leading web and mobile solution providers and e-learning solutions in Poland, has secured funding of PLN 1 million for the development of its proprietary e-learning platform Wellms. The new investor takes a stake in Escola LMS Sp. z o.o., a subsidiary dedicated to the development of the platform.&nbsp;</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/9f64d697-4928-4609-a23f-a4d3a17a3784?width=1536&amp;height=1536" alt="1677071217960" /></p>
<p><span style="font-weight: 400;">The new investor is ERC Sp. z o.o., a BRIdge Alpha fund of the PGE Ventures group, which invests in early-stage projects. This is the first investment round for the development of the Wellms platform and the first funds from an external investor raised by Escola LMS Sp. z o.o.</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/473eec4a-6b31-4827-9535-b7736d9bddcb?width=1080&amp;height=1080" alt="Cytat (3)" /></p>
<p><span style="font-weight: 400;">- We are convinced that the strategy chosen by Escola S.A. to create own products within special purpose spin-offs in addition to software house services is the right direction for further development, especially in the field of Ed-Tech - says Dr Krzysztof Wojewodzic, CEO of Escola S.A.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The PLN 1 million grant will be used to develop an e-learning exercise recommendation system based on artificial intelligence (AI) mechanisms.</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/8bc57cb1-0a7b-4037-ac84-ecc8b5b3bfa0?width=1080&amp;height=1080" alt="Cytat 3 (1)" /></p>
<p><span style="font-weight: 400;">- This investment project convinced us foremost with its complete and competent team, the incredibly sophisticated Wellms product and the first implementations - says Sebastian Kwiecień from ERC Sp. z o.o. - Personally, I also liked the team's ambitious plans. Every investor dreams of a unicorn, and I believe we have a chance to create a truly developmental company. Escola S.A.'s organisational capabilities and experience further reduce our investment risk.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">- Today, a customer creating an e-learning course wonders how to choose the right exercises. AI can help by suggesting the most popular types of exercises for given topics. This will make the job of someone with little experience in creating online courses much easier. At Escola, we want to make e-learning effortless for both the user and the creator. As a result, the effectiveness of e-learning courses on the Wellms platform will allow us to compete more effectively on the global market - says Robert Rachwał, CEO Escola LMS Sp. z o.o., which develops the Wellms platform.</span></p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/f59dfb29-b98d-44dd-85e9-8a4f5588b2cc?width=1080&amp;height=1080" alt="Cytat 2" /></p>
<p><span style="font-weight: 400;">-&nbsp; Wellms platform attracts increasing customer interest. We are currently working on several implementations, half of which are overseas projects - adds Dr Krzysztof Wojewodzic.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The global e-learning industry will be worth $457.8 billion by 2026, according to a report by Reportlinker.com.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Wellms is a proprietary educational platform developed by Escola LMS, a company belonging to the Escola S.A. Capital Group. It is the only solution that allows creators to display content on any device, including a handheld reader used in logistics, display on fridge or a food processor (e.g. for recipes, cooking courses).</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Wellms makes it possible to deploy a multimedia e-learning platform five times faster than established competitors. Development plans include the ability to display training content on non-obvious devices apart from those commonly used in e-learning, such as VR / AR glasses, smart TV or HHT (handheld terminals). With Wellms, companies, organisations and universities can efficiently launch their own training environment with video, audio and animation content, even in a distributed organisation.</span></p>
<p>&nbsp;</p>
<p><a href="https://www.wellms.io/"><span style="font-weight: 400;">https://www.wellms.io/</span></a><span style="font-weight: 400;">&nbsp;</span></p>
<p><br /><br /></p>
<p><span style="font-weight: 400;">BACKGROUND</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Escola LMS Sp. z o.o. develops advanced e-learning platforms, including Wellms.io and MyVOD.io for the creation of online courses. The company is part of the Escola S.A. Capital Group.</span></p>
<p><span style="font-weight: 400;">Escola S.A. CG. - www.escola.pl - is a technology company that develops mobile and web applications, provides digital transformation consulting services and develops its own business building products in the areas of e-learning and e-commerce. In 2022, the company was ranked 4th in Poland and 10th in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2022 ranking. Since 2022, Escola SA has been the organiser of the Mobile Trends Conference and the gala presentation of the prestigious Mobile Trends Awards. The company has offices in Warsaw, Gdansk, Krakow, Kalisz and Katowice and employs almost 100 people. Dr Krzysztof Wojewodzic is the Chairman of the Board and majority shareholder. Escola is supported by an experienced supervisory board chaired by Professor Witold Orłowski.</span></p>
<p>Information:</p>
<p>"Escola LMS sp. z o.o. realizuje projekt dofinansowany z Funduszy Europejskich pt. "Opracowanie silnika rekomendacyjnego w ramach platformy LMS Wellms""&nbsp;</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/de367053-a723-4002-a1f8-7a5ac819500e?width=1778&amp;height=181" alt="Belka Poir Pl" /></p>

Cytat (3)

ERC Sp. z o.o. invests PLN 1 million in Escola S.A.'s innovative e-learning platform solution Wellms

<p><span style="font-weight: 400;">Managers responsible for creating the perfect e-learning environment often face the challenge of selecting a platform that can process content packages made in either H5P or SCORM technology. According to the official H5P website, this technology was used to create over 22 million pieces of content in 2022, and the number of content being created in this format continues to grow. On the other hand, Rustici Software states that SCORM is compatible with 72,000 systems worldwide, demonstrating the strength of both solutions.&nbsp;</span></p>
<p><span style="font-weight: 400;">Picking the right technology will require a comparison of the characteristics of both options. We have prepared a comparison of these two choices below for your reference.</span></p>
<h2><span style="font-weight: 400;">Openness and Accessibility</span></h2>
<p><span style="font-weight: 400;">Modern businesses are searching for solutions that allow for flexibility in creating and developing systems. Closed and inaccessible systems eventually become a limitation for companies. In this regard, H5P is worth considering, as it is an open-source format for educational packages that offers a great deal of flexibility and allows for the development of resources even within one's own scope.</span></p>
<p><span style="font-weight: 400;">Furthermore, the H5P format has witnessed a tremendous amount of content creation, and as a result, the community of people developing this technology is highly developed. Most of the problems related to processing e-learning packages have been resolved and are now easily accessible. This is a significant advantage for organizations that plan to develop their e-learning over the long term, as H5P offers virtually no limitations in this area. I also can't help but mention another dimension of accessibility here, namely the idea of a11y and the WCAG 2.1 standard. Both H5P and Wellms are tailored for people with special needs.</span></p>
<h2><span style="font-weight: 400;">Supported File Formats</span></h2>
<p><span style="font-weight: 400;">Another difference between SCORM and H5P lies in the supported file formats. SCORM only supports the own customized file formats, which have specific parameters and capabilities. In contrast, H5P enables the use of HTML5, JavaScript, and CSS with the full range of possibilities offered by these technologies. These fundamental technologies allow programmers to create highly advanced and interactive lessons without being bound by rules and requirements. H5P's support for widely used file formats offers greater flexibility, which is particularly advantageous for those seeking to create customized content.</span></p>
<h2><span style="font-weight: 400;">Lesson interactivity</span></h2>
<p><span style="font-weight: 400;">Both formats compared in this article allow for the creation of interactive content. However, the difference lies in the number of available types of content and the degree of engagement they offer to users. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In this respect, H5P takes the lead, allowing for the use of&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">videos,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">games,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">presentations,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">quizzes,&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">interactive page elements&hellip; and many more.</span></li>
</ul>
<p><span style="font-weight: 400;">SCORM, on the other hand, offers knowledge tests and simulations.</span></p>
<p><span style="font-weight: 400;">Interactive content is not only an interesting way to present educational material, but also an effective means of increasing the efficiency of knowledge transfer and learning.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://elearningindustry.com/benefits-interactive-training-in-workplace"><span style="font-weight: 400;">eLearning Industry</span></a><span style="font-weight: 400;"> shows that interactive content can increase learner engagement by up to 80%.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Researchers from the University of Stavanger confirmed that interactive content accelerates the learning process and increases the level of knowledge acquisition by students.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Cognitive Research Trust has demonstrated that interactive content can increase the effectiveness of teaching by up to 20% compared to traditional methods.</span></li>
</ul>
<h2><span style="font-weight: 400;">Tracking Progress</span></h2>
<p><span style="font-weight: 400;">Easy and flexible creation of interactive and engaging content is a key element in building an efficient e-learning system. An essential aspect is measuring the progress of learning and tracking the progress of course participants.</span></p>
<p><span style="font-weight: 400;">SCORM excels in displaying statistics, interactions, and progress at every stage, making it a powerful tool for monitoring learners' progress. However, tracking progress using H5P requires additional platform support, such as Wellms.io.</span></p>
<p><span style="font-weight: 400;">Despite this, H5P remains an excellent choice for organizations that require more flexibility and customization in tracking their learners' progress.</span></p>
<h2><span style="font-weight: 400;">Compatibility with Systems</span></h2>
<p><span style="font-weight: 400;">The development of e-learning in universities and businesses is an ever-evolving process. As the systems used by these organizations are subject to change, it is essential for e-learning technology to be highly compatible with various applications. </span><strong>While SCORM educational packages are compatible with a broad but closed list of systems, H5P offers virtually full flexibility.</strong><span style="font-weight: 400;"> Thanks to its versatility, H5P is compatible with practically any CMS, including widely used systems such as WordPress, Drupal, and Moodle. This compatibility makes H5P a magnificent choice for organizations looking for an e-learning solution that can seamlessly integrate with their existing systems.</span></p>
<h2><span style="font-weight: 400;">Course Versioning</span></h2>
<p><span style="font-weight: 400;">Introducing new course versions on the platform is one of the challenges that keeps e-learning managers up at night. Fortunately, H5P allows for easy content updates and direct sharing within the e-learning system. This enables educators to easily change, modify, or enrich educational content, making it a convenient tool for maintaining and updating courses.</span></p>
<h2><span style="font-weight: 400;">Summary: H5P vs SCORM</span></h2>
<p><span style="font-weight: 400;">Both technologies for creating educational packages have their strengths and weaknesses. However, in long-term e-learning platform development and a future-oriented approach, H5P has several advantages over its competitors:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Openness and flexibility &ndash; H5P allows for the creation of virtually any type of content and has the support of a broad community, providing greater opportunities for engaging users.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lower costs &ndash; H5P is not subject to any licensing fees and can be created by anyone who knows how to program in HTML5, JavaScript, or CSS.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content compatibility &ndash; H5P's compatibility allows for long-term planning of content creation, and created content can be easily transferred to various CMSs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Progress tracking &ndash; H5P, when used with platforms like wellms.io, allows for precise tracking of user progress and learning outcomes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Easy updates &ndash; creating and updating courses is simple and quick and does not require technical skills.</span></li>
</ol>
<p><span style="font-weight: 400;">We hope this post has helped you understand the differences between H5P and SCORM and has brought you closer to making an informed decision about choosing the right technology for your e-learning platform.</span></p>
<p><small><span style="font-weight: 400;">Photo by Compare Fibreon Unsplash.<br />&nbsp;&nbsp;</span></small></p>

Scorm Vs H5 P

H5P or SCORM – which packages format allows more in e-learning. Comparison of technologies, capabilities, and limitations. Read!

H5P or SCORM: which format is more future-proof?

H5P or SCORM: which format is more promising for e-learning?

<blockquote>
<p><em><span style="font-weight: 400;">- "Despite the challenging market situation in 2022, we have recorded an increase in sales and are gaining new customers, not only in Poland. We are actively increasing the number of foreign orders. We are in intensive talks in the Middle East, and we are continuing with projects in the USA, the UK, Norway, the Netherlands, and Germany. We are negotiating with customers in Italy and Turkey. We are also intensively developing our own e-learning and e-commerce products: wellms.io, myVOD.io, Heseya," <strong>says Dr Krzysztof Wojewodzic, CEO Escola S.A.</strong></span></em></p>
</blockquote>
<p><span style="font-weight: 400;">The Group reported a 65 per cent year-over-year increase in consolidated revenues to PLN 16.9 million in 2022, compared to PLN 10.2 million in 2021. A total of 30.6 per cent of the company's revenue mix in 2022 was accounted for by USD and EUR orders (14.1 per cent and 16.5 per cent respectively). The estimated EBITDA result was PLN 0.6 million.</span></p>
<p><span style="font-weight: 400;">The bottom line was heavily influenced by investments in the company's own subsidiaries and acquisitions, including the development of the team, which already numbers just over 100 people. A 20-strong team from the Katowice (Poland)technology company IT.focus joined the company in 2022.</span></p>
<blockquote>
<p><em><span style="font-weight: 400;">- In 2022, we invested heavily in our projects, including our e-learning platform, Wellms. E-learning is one of our most important avenues for growth. We are attracting new customers through innovative technology and active evangelisation of the e-learning market in Poland and abroad," says <strong>Dr Krzysztof Wojewodzic.</strong></span></em></p>
</blockquote>
<p><span style="font-weight: 400;">Escola S.A.'s dynamic growth has once again been recognised in the prestigious Deloitte Technology Fast 50 Central Europe ranking. In the latest edition, Escola was ranked 4th in Poland and 10th in Central and Eastern Europe.</span></p>
<p><span style="font-weight: 400;">The company is finalising the introduction of an ESOP option programme for Group employees and associates.</span></p>
<blockquote>
<p><span style="font-weight: 400;">- The option programme will take effect during 2023 and aims to increase the value of the company by involving the team in further projects, including overseas. We have a strong and distinctive team of experts in the market who, thanks to the option programme, will become co-owners of the company,' says <strong>Dr Krzysztof Wojewodzic, CEO Escola S.A.</strong></span></p>
</blockquote>
<p><span style="font-weight: 400;">As planned, the company is preparing for its debut on the NewConnect market in Poland. The decision on the date will be made this year on the recommendation of the Supervisory Board of Escola S.A. - We want to be ready for the debut at the best moment for the shareholders and the company - says Prof. Dariusz Jemielniak, Vice-Chairman of the Supervisory Board of the company.</span></p>
<p><span style="font-weight: 400;">***</span></p>
<p><strong>Background:</strong></p>
<p><span style="font-weight: 400;">Escola S.A. - https://escolasoft.com/ - is a technology company that develops mobile and web applications, provides digital transformation consulting services and develops its own products through venture building. In 2022, the company was ranked 4th in Poland and 10th in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2022 ranking. Since 2022, Escola SA has been the organiser of the Mobile Trends Conference and the gala presentation of the prestigious Mobile Trends Awards. The company has offices in Warsaw, Gdansk, Cracow, Kalisz and Katowice and employs almost 100 people. Dr Krzysztof Wojewodzic is the Chairman of the Board and main shareholder. Escola is supported by an experienced supervisory board chaired by Prof. Witold Orłowski.</span></p>

Prezentacja Bez Tytułu (2)

Escola S.A. increases its turnover by 65% in 2022 with expansion into new foreign markets

Dr Krzysztof Wojewodzic Ceo Escola

<p><span style="font-weight: 400;">Beyond 49 thousand listeners are already funding the maintenance and development of the independent online Radio 357 in Poland, making it the world's largest media project in this regard. The second place on the podium occupies the US podcast "True Crime Obsessed,". This is the largest media project on the US platform Patreon with 44 thousand backers.&nbsp;</span></p>
<p><span style="font-weight: 400;">Patrons of Polish Radio 357 monthly pledge contributions of about $200,000 per month (PLN 878,000). So far, in the two years of the radio's broadcast, a total of nearly $4,500,000 (PLN 19.5 million) has already been raised thanks to patrons.</span></p>
<blockquote>
<p><span style="font-weight: 400;">- We checked this several times, as we found it hard to believe. But everything points to the fact that it is the Radio 357 community that is the biggest one funding its radio. Not only in Poland, but all over the world," says Piotr Stelmach, music journalist and the radio co-founder. - However, a project from the US is just behind us, and they probably won't let go so easily. This year our goal is to exceed the threshold of 51,000 patrons," he announces.</span></p>
<p><span style="font-weight: 400;">- Every month, 1.3 million unique users turn on our radio. You can listen to us in any browser and in an app, the new version of which we have just released," says Pawel Soltys, CEO and co-founder of Radio 357. "Along with the radio, its extraordinary community is growing. Now nearly 50,000 people are funding their radio with regular contributions. And they do it voluntarily because our live content is available free of charge. As a result, we don't have tiresome advertising blocks. Thanks to the Internet, we have gained a global reach and listeners can tune in in almost every place in the world.," he adds.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Radio 357 is a project created by former journalists of the public Radio Third Program.In 2020, they decided to build an independent crowdfunded project and started collecting funds. Independent media projects, unlike public ones, do not receive subsidies resulting from subscription fees.</span></p>
<p><span style="font-weight: 400;">The example of Radio 357 shows that it is possible to create a radio station with global reach in just 2 years , broadcasting professional live programme 18 hours a day. A sophisticated in-house podcast platform is also being developed in parallel. The key role in the radio development and its accessibility is the content platform.-Namely the website and mobile application. The Radio&rsquo;s technology partner in this project is Escola S.A At the time of the launch they have prepared the Radio 357 application in a record time of 3 months.&nbsp;</span></p>
<p><span style="font-weight: 400;">According to Dr. Krzysztof Wojewodzic, Escola CEO, the most important thing was to make the application possible to listen to the radio even with a low-quality connection.</span></p>
<blockquote>
<p><span style="font-weight: 400;">- The Radio 357 app recorded peak usage of more than 225,000 simultaneous users shortly after its launch. Immediately, it earned the No. 1 spot in terms of total downloads in the Polish App Store in the Entertainment category, followed by the No. 1 spot in terms of total downloads across Apple's entire service. This is a great achievement, which allowed us to beat such popular apps as TikTok and Netflix," says Dr. Krzysztof Wojewodzic.</span></p>
</blockquote>
<p><span style="font-weight: 400;">The record number of radio supporters was achieved during Radio 357's New Year's Top, an iconic broadcast featuring the most significant songs of all time selected by the radio community. During this Top, broadcasted from Gdansk, Poland, Ray Wilson performed&nbsp; a great live session. First place in the voting went to the song "Bohemian Rhapsody" by the group Queen, second place to "Brothers in Arms" by Dire Straits, and third place to "Riders on the Storm" by The Doors. The full listing is available at: https://wyniki.radio357.pl/top/2/</span></p>

Radio

The world's largest listener-funded radio station is playing in Poland and is called Radio 357

<p><span style="font-weight: 400;">When I was working on the sales strategy for Escola I realized three things. Firstly, it is easy to prioritize irrelevant metrics over useful metrics. Secondly, it is common to establish overly simplistic KPIs which do not advance the team/project in a meaningful way. Finally, it is disadvantageous to set impossibly high standards, often misphrased as ambitious, as these only demotivate the team when they are not reached.&nbsp;</span></p>
<p><span style="font-weight: 400;">In this article I would like to focus on key metrics and KPIs, when to have checkup meetings and (some of) the most efficient tools and methodologies to work with.&nbsp;</span></p>
<p><span style="font-weight: 400;">To decide which metrics we should measure it is important to define first what kind of product business model we have and what is crucial for us: client&rsquo;s LTV, maybe sales process length or any other metric like how many sales opportunities could we generate during the month and what is their rate of efficiency and success. These indicators will be different for SaaS models and different for b2b or b2c. I&rsquo;ll focus on IT b2b digital products sales.&nbsp;</span></p>
<p><span style="font-weight: 400;">For the sales process in IT, we&rsquo;ve chosen that the most important is total sales value at the end of the specific period (let&rsquo;s say a month). This metric is followed by:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">contacts/leads added to the CRM</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">sales effectiveness</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">how many sales opportunities we won (in a products area)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">how many sales opportunities we had in total during the specific period (a month)</span></li>
</ul>
<p><span style="font-weight: 400;">The team must understand which are of the utmost primary from the company&rsquo;s perspective and to achieve that we applied a weight to each metric. The determining one has weight 60%, and the next one is 10%. The spread is quite big, but thanks to that the consultant cannot fill the KPIs in 80% by doing irrelevant activities.</span></p>
<p><em><span style="font-weight: 400;">I&rsquo;m aware that there is an approach in product development where you focus your attention on reaching as many customers as possible in the very first phase. It&rsquo;s of course possible if the product has funds for these types of investments. They&rsquo;re usually costly campaigns, unachievable for many startups that are forced to finance themselves on the basis of earnings. Too many companies seem to forget it.</span></em></p>
<p><em><span style="font-weight: 400;">It&rsquo;s also important to mention that I won&rsquo;t describe the marketing aspect here. Marketing covers an extremely important part of product success and this requires a separate article.</span></em></p>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">It is necessary to have one source of truth and it definitely shouldn&rsquo;t be an e-mail. The best is a CRM. Alternatively, a sort of Confluence or online docs, but in this case team members must be aware where exactly documents are and how important they are. We need to avoid a situation, in which links are passed around and we are all reminded to &ldquo;please bookmark it and check it often.&rdquo; It never works.</span></p>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Once our KPIs are set we can move to the next phase - how and how often we should make a review with the team. We have three types of meetings with different objectives:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">daily meetings (online)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">weekly status meetings (online)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">monthly general review (online)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">quarterly team meetings (live)</span></li>
</ul>
<p><span style="font-weight: 400;">The First type of the meeting has a quite simple form, but it&rsquo;s not easy to discipline the team to follow it. There is a strong tendency to just view the meetings as tedious and therefore unproductive: &ldquo;Oh today I did this and that&rdquo; but the main objectives are to:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">identify potential problems in some area at the very early stage (for example some of the team member is not able to prepare an estimation or there is some misunderstanding with the client that has an impact to the contract signing with has its significant effect - the consultant cannot mark a sales opportunity as won);</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">each team member has a stage for them for several minutes to show to the other their best achievement of the day. This can motivate other team members too.</span></li>
</ul>
<p><span style="font-weight: 400;">Usually this type of meeting shouldn&rsquo;t last more than 15 minutes and they should focus on the most important events of the day. This approach allows team members to focus on the essential part of our work that brings us to achieve our KPIs.</span></p>
<p><span style="font-weight: 400;">There are two types of weekly status: PDCA meetings and general status. For now I focus only on the second one. During this meeting of the sales in IT we review these sales opportunities that are at three last stages of the sales process (to be more specific: we focus on these clients, who received our proposal). Sales process is also defined in CRM so it&rsquo;s very easy to identify these clients. We can see:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the project type for example product version,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">is it upsell or new sales,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">how many sales opportunities are present?</span></li>
</ul>
<p><span style="font-weight: 400;">Usually this status lasts 30-40 minutes and includes key team members from the other departments so they can see the potential projects upcoming and they can prepare the production team and other needed resources.&nbsp;&nbsp;</span></p>
<p><span style="font-weight: 400;">Monthly reviews have a wider perspective. During this type of meetings we go through all key KPIs that we have in our CRM step by step, so we can clearly see correlations between some metrics and learn more about the sources of sales opportunities. This last thing is essential for the marketing department to know where they can invest more, which areas are most efficient for our sales funnel. This meeting usually takes longer than 60 minutes, because also marketing team members are participating in. One of the key objectives of this meeting is to unite sales and marketing teams, who are usually a bit split up. But at the end of the day we all work towards one goal, right?&nbsp;</span></p>
<p><span style="font-weight: 400;">At this point, it is good to mention a unique type of meeting that I recommend to keep live &ndash; quarterly meetings of the united sales and marketing team with at least one production team member. This event lasts several hours and has its own agenda, related to the most important points we mentioned in other meetings (weekly, monthly and even daily). Note, that if something is mentioned too many times before means that it can be a problem that needs to be resolved in a more advanced and standardized manner.</span></p>
<p><span style="font-weight: 400;">Finally, let&rsquo;s take a look at tools and methodologies. I&rsquo;ll show here two main tools and one methodology that helps us to achieve our company&rsquo;s objectives. Let&rsquo;s start with tools:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">we use Polish CRM Livespace. We chose this one because of the process approach to sales in IT,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">for daily tasks and time registration (to identify which activities are taking too much time): Jira. It&rsquo;s useful not only for production teams, but also for sales or marketing teams.</span></li>
</ul>
<p><span style="font-weight: 400;">PDCA is a methodology that became fundamental to our constant improvement approach. To read more about it you can click </span><a href="https://en.wikipedia.org/wiki/PDCA"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. It helps us to:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">plan effective sales or marketing campaigns&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">check their results and decide about potential pivots</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">learn from each other: some of team members can use better campaigns ideas, or more effective case studies style or &hellip; you name it. You can use it for really different types of activities.</span></li>
</ul>
<p><span style="font-weight: 400;">In product sales strategy in IT you need to remember about many factors like availability of work resources, client&rsquo;s deadliness, your own roadmap. While setting up KPIs you need to remember about them. Once you have KPIs set it&rsquo;s crucial to have a framework to check them (series of meetings) and to daily control them (CRM, Jira).</span></p>

digital product sales process

Key metrics and tools you need to know to enhance digital product sales process. Improve your app sales - read now!

Co zrobić, aby Twoja aplikacjia wyświetlała się w wynikach wyszukiwania? Co zrobić by zyskać użytkowników? Czym jest app store optimization?

Sales process in IT – metrics and tools that help you to improve your work effectiveness

<p><strong>Doing business in the 21st century involves the rapid development of technology and frequent changes in the way work is done. Education in business is becoming more important every year. It assists in quick and effective Onboarding and familiarizing regular employees with the changes that have occurred. Implementing new processes, educating staff and learning new technologies have become a necessity these days. Learning Management Software (LMS) is a system that will allow, thanks to its features, your company to conduct training with ease.&nbsp;</strong></p>
<p><span style="font-weight: 400;">What is an LMS?</span></p>
<p><span style="font-weight: 400;">It's a web or software application that allows you to plan, track, analyze and deliver learning paths. A place where you put all your training materials and your employees can easily access them. You can track their learning progress and evaluate them. With the help of providing them with ongoing educational opportunities, your employees will improve their results. An example is salespeople who translate their knowledge into better sales. With its features, the LMS makes it the best solution for business learning. What features demonstrate its quality?</span></p>
<h2><span style="font-weight: 400;">Omnichannel E-Learning</span></h2>
<p><span style="font-weight: 400;">LMS is a convenient way for your employees to learn. The user interface is tailored to the habits of "learners" and allows them to easily navigate the platform. There is no barrier to entry. The accessibility of the LMS allows courses to be delivered anywhere and on any device. Training courses are placed online, so they can be used at any time. Headless LMS platform allows an employee to view content on any device - computer, smartphone, tablet or HHT. An example of a platform built on this architecture is </span><a href="http://wellms.io"><span style="font-weight: 400;">Wellms</span></a><span style="font-weight: 400;">.&nbsp; According to a 2019 Clement study, people between the ages of 16 and 24 are the most likely to use cell phones to connect to the Internet (4.1h) while people 25 and older use phones and computers in a comparable aspect (3.45h phone and 3.37h pc). In the LMS, no platform is excluded, and the user and employer can use the device that best suits their needs.</span></p>
<p><span style="font-weight: 400;"><img src="https://escola-www-api.stage.etd24.pl/assets/eb2aaeaf-a9ee-438b-a43a-4a59cf2cb2a8?width=1600&amp;height=802" alt="Enterprise Lms Usage" /></span></p>
<h2><span style="font-weight: 400;">All training materials in one place</span></h2>
<p><span style="font-weight: 400;">You are able to put all your courses and related materials on the LMS platform. Need to do onboarding of new employees? Regular employees need to learn a new solution? Nothing simpler, everything is in one place. This makes it easier to organize and manage your company's education. All training materials are centralized in one place. Instructions, videos, courses or even podcasts. One platform where everything can be easily found.</span></p>
<h2><span style="font-weight: 400;">Learning is entertainment</span></h2>
<p><span style="font-weight: 400;">The LMS makes it possible to introduce gamification elements into learning. The interactivity of the courses allows you to create paths that have additional elements to motivate and engage the user. Employees can collect points, badges, certificates and even race against each other in a scoreboard. Learning turns into entertainment, and "students'' have extra motivation to complete the courses. In addition, tests, quizzes and interaction make it easier to learn new content. The Research Institute of America reports that eLearning boosts retention compared to traditional learning. During online education, as many as 25-60% of learners complete the entire training, while in traditional education only 8-10% stay with the course until the very end.</span></p>
<h2><span style="font-weight: 400;">Automation of training processes</span></h2>
<p><span style="font-weight: 400;">Learning platforms allow you to automate onboarding, training and additional course processes. There is no need to assign a manager, who has to conduct onboarding processes, to every single employee every time. The training platform takes this burden off of managers, and the organization gains a large chunk of valuable time. Instead of collecting data on how individual employees are doing with training, all you have to do is look at the analytics on the platform. This guarantees considerable time savings and simplifies the entire learning process.</span></p>
<h2><span style="font-weight: 400;">Personalization of learning</span></h2>
<p><span style="font-weight: 400;">Each learner on the platform has their own learning path, which they can customize according to their needs and abilities, thanks to the LMS tools. There are no limits on the number of employees who participate in training at the same time. Each group can have its own custom paths in learning. In a traditional course, everything depends on the time capabilities of the trainer. Here everything depends only on you and the employee.</span></p>
<h2><span style="font-weight: 400;">Scalability&nbsp;</span></h2>
<p><span style="font-weight: 400;">The LMS is able to adapt to the size of your company. As your organization grows, so does the number of training courses, materials and employees. The platform will easily adapt to your capacity on an ongoing basis and you won't have to worry about too few training resources anymore.</span></p>
<h2><span style="font-weight: 400;">Artificial Intelligence</span></h2>
<p><span style="font-weight: 400;">AI is able to help the user choose learning paths and adjust courses on the fly according to their responses and abilities. The level of difficulty can be selected based on the employee's sophistication. Topics of interest to the user will be selected based on previously completed courses. This is an intelligent learning system designed to make learning easier for the employee and the employer's organization.</span></p>
<h2><span style="font-weight: 400;">Easy integration&nbsp;</span></h2>
<p><span style="font-weight: 400;">Most LMS systems allow for easy integration with other business systems your company has. With the data collected from your platforms, you are able to make decisions about your employees and evaluate the quality of their training with greater ease.</span></p>
<p><span style="font-weight: 400;">Why LMS?</span></p>
<p><span style="font-weight: 400;">LMS features solve most of the pains in education for business and provide additional opportunities. Employees have easy and intuitive access to training materials with engaging elements. The employer has a centralized well-functioning system that can be easily scaled.&nbsp;</span></p>
<p><span style="font-weight: 400;">LMS will help your company conduct professional, automated and easy onboarding. Your employees will have constant access to a platform that will develop their competencies. You will promote updates on new products, new policies and regulations - all in one place. The LMS even allows you to educate your partners. The possibilities are numerous!</span></p>
<p><strong>Learn more about an LMS for your business and get in contact with us.</strong></p>
<p><small>Photo by Nick Morrison on Unsplash</small></p>

Enterprise Lms

Learning Management System means easy people onboarding and skills improvement for Your team. Learn more about enterprise LMS systems.

What are the core features of an enterprise LMS? | Escola

What are the core features of an enterprise LMS?

<p><span style="font-weight: 400;">Radio 357's mobile application prepared by Escola S.A. has been recognized by the American industry service DesignRush in <a href="https://www.designrush.com/best-designs/apps" target="_blank" rel="noopener">app design awards</a> and was listed as "The Best Entertainment &amp; Event App Designs."</span></p>
<p><span style="font-weight: 400;">The appreciation is also noticeable among listeners: Radio 357 has been a spectacular success and is today the largest community-funded media project in the world.</span></p>
<p><span style="font-weight: 400;">During the New Year's chart broadcast in January 2023, the number of patrons of the station exceeded 48,000, giving the radio station the position of the world's largest media project funded by the online community. Second on the podium is the US podcast "True Crime Obsessed" (Patreon), supported by more than 44 thousand patrons.</span></p>
<p><span style="font-weight: 400;">The Radio 357 app allows you to listen to the radio freely and for free, and is available for both iOS and Android. The Escola team is constantly developing the app based on its unique experience in developing technological solutions including audio streaming. This allows listeners around the world to listen to their favorite radio, regardless of the quality of the connection.</span></p>
<p><span style="font-weight: 400;">See case study of Radio 357 application &ndash; https://escolasoft.com/projects/application-radio-357/</span></p>

Radio 357 2

The Radio 357 app has been recognized by the DesignRush and was listed as "The Best Entertainment & Event App Designs."

Radio 357 app among the best according to DesignRush

Radio 357 mobile app among the best according to DesignRush website

<p><span style="font-weight: 400;">Optimizing an app for in-store search can often be a key factor in its success. Apple Search Ads reports that more than 70% of App Store users use search to find new apps. Falling out of the top positions on the search list can mean no incoming flow of new users to the app. On the other hand, investing in app store optimization (ASO) is a way to acquire thousands of new users regularly.</span></p>
<p><span style="font-weight: 400;">A high-ranking in search results is one element of app store optimization efforts. Creating a good app card is also about encouraging the user to visit the app and finally to download it.</span></p>
<h2><span style="font-weight: 400;">How does App Store Optimization work?</span></h2>
<p><span style="font-weight: 400;">Similar to SEO, high rankings in search results are achieved thanks to proper content preparation on the app page. ASO is a series of activities that affect the perception of the app by the algorithm that determines its position in the listings after searching for a specific phrase.</span></p>
<p><span style="font-weight: 400;">How to organize an app page well?</span></p>
<h2><span style="font-weight: 400;">Keywords</span></h2>
<p><span style="font-weight: 400;">The first step in creating an efficient app page is to create a list of keywords. They should be directly associated with your app or describe its functions, how it works or its value to the user.</span></p>
<p><span style="font-weight: 400;">Next, check the popularity of these keywords. This will help you find out which phrases are more valuable than others and will attract more users. Here you can use almost any tool that offers statistics on keyword phrases: Ahrefs, Semrush, Ubersuggest, Moz, or even the keyword planner sewn into the Google Ads interface.</span></p>
<h2><span style="font-weight: 400;">Texts and descriptions</span></h2>
<p><span style="font-weight: 400;">The keywords defined in the first step will then be used to create texts, titles, and descriptions. Including key phrases in them will suggest to the algorithms responsible for determining the app's position in search results, on which search your app should appear. Creating good, keyword phrase-saturated texts is a basic technique in app store optimization.</span></p>
<p><span style="font-weight: 400;">Take advantage of all available space to post content. Describe the app in details&nbsp; possible, and use your chosen phrases but try to aviod keyword stuffing . The content must be readable. Algorithms are very sensitive to keyword phrase spam.</span></p>
<p><span style="font-weight: 400;">How much space do you have to use?</span></p>
<h3><span style="font-weight: 400;">iOS App Store</span></h3>
<p><span style="font-weight: 400;">Here are the available lengths of text possible in the iOS App Store.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Title: 30 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Subtitle: 30 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Promotional Text: 170 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Long Description: 4,000 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keyword Field: 100 characters</span></li>
</ul>
<h3><span style="font-weight: 400;">Android Google Play</span></h3>
<p><span style="font-weight: 400;">Here you can find information about the available number of characters in the Android app store.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Title: 30 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Short Description: 80 characters</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Long Description: 4,000 characters</span></li>
</ul>
<p><span style="font-weight: 400;">Remember that both the title and subtitle of an app don't have to include just&nbsp; its name or your company's name. It's also a space where you can include relevant apps or key phrases for users.</span></p>
<h2><span style="font-weight: 400;">Graphics and video</span></h2>
<p><span style="font-weight: 400;">The place to convince the user of the value of your application, and ultimately persuade them to download it is with graphics and video. Prepare good advertising graphics, demonstrate the operation of features with video, and, above all, take quality screenshots.</span></p>
<p><span style="font-weight: 400;">When deciding to download an app, people pay high attention to screenshots and videos showing how the app works. That's why it's worth investing time in preparing high-quality materials.</span></p>
<h2><span style="font-weight: 400;">Building trust</span></h2>
<p><span style="font-weight: 400;">Building a high level of trust with users will make them more likely to download your app. In-store reviews are a great tool to increase the level of feeling about the quality of your app. A good review will convert into the number of users who visit your app's website, and then into the number of downloads.</span></p>
<p><span style="font-weight: 400;">It's a good strategy to create a mechanism for obtaining reviews right at the app development stage. This way, you will encourage active users to provide feedback on the app.</span></p>
<h2><span style="font-weight: 400;">Updates and repairs</span></h2>
<p><span style="font-weight: 400;">Users can easily find the information about the last update of the app in both Apple App Store and Google Play. Ensure that the date of the last change is not far away. Your audience pays attention to whether the app is still alive and being updated. Especially when they are going to use it daily or for a long time.</span></p>
<p><span style="font-weight: 400;">What's more, regularly updating the app and fixing bugs will have a positive impact on users' evaluation and perception of the app. Taking care of app development is always beneficial.</span></p>
<h2><span style="font-weight: 400;">Support in app store optimization</span></h2>
<p><span style="font-weight: 400;">The elements to pay attention to when creating a good app site are quite numerous. In addition, it is worth checking and optimizing it regularly to achieve better and better results. There are tools you can use to for example: Sensor Tower or Mobile Action.</span></p>
<h2><span style="font-weight: 400;">App Store Optimization</span></h2>
<p><span style="font-weight: 400;">Creating a mobile app is the first step of the adventure of promoting it, acquiring users and developing it. To get your app off to a good start, it's a good idea to think about creating good and store-tailored descriptions and media from the beginning. This is a good start for your app store optimization efforts and an ideal starting point for finding both your first and subsequent thousands of users.</span></p>
<hr />
<p><small>Photo by James Yarema on Unsplash</small></p>

App Store Optimization

What should You do to achieve top position in search results? How to gather new users? What is app store optimization? We explain, check it now.

What is App Store Optimization (ASO)? Explained. | Escola

<p><span style="font-weight: 400;">Headless means freedom and flexibility. These words in a nutshell can describe the technology and the possibilities it offers. What benefits will it bring to businesses and customers? And how does headless differ from classic solutions?</span></p>
<p><span style="font-weight: 400;">Well-known online store platforms are most often based on a monolithic approach to creating online portals. Monolithic in the sense that any change in design requires changes in the backend layer. So every idea, change, even a shortcoming in the platform requires additional hours of work. We change the appearance - we change the interior of the project. It is not uncommon for changes to have an avalanche effect, and as a result, the project begins to become a bottomless bag. It eats up valuable programmer time.&nbsp;</span></p>
<p><span style="font-weight: 400;">Losses are reduced by headless technology, which by definition assumes independent operation of the frontend and backend.&nbsp;</span></p>
<p><span style="font-weight: 400;">The separation of the visual layer and the layer responsible for advanced operations allows great flexibility in the choice of the user interface, welding the entire purchasing process within a single sales system. In practice, this means that orders made on a phone, smartwatch, or other IoT device go into one system just like orders from a computer, social media, or voice assistant.&nbsp;</span></p>
<p><span style="font-weight: 400;">The API used in the development of the Headless online store allows it to connect to various business and logistics management systems. It can easily connect to a content management system (CMS), a customer relationship management (CRM) system, or a warehouse and logistics systems.</span></p>
<h2><span style="font-weight: 400;">Headless e-commerce and business</span></h2>
<p><span style="font-weight: 400;">Creating an online store based on the Headless architecture brings a number of business benefits.&nbsp;</span></p>
<p><span style="font-weight: 400;">How to get the most out of the headless e-commerce platform?</span></p>
<h3><span style="font-weight: 400;">Marketing</span></h3>
<p><span style="font-weight: 400;">Headless e-commerce allows you to adapt new technologies very quickly, so you can reach your audience faster in new sales channels. All you need is a connection through the store API and you can start selling. Yes, this significantly reduces the involvement of developers in putting up a monolith.</span></p>
<p><span style="font-weight: 400;">Opening new channels also means more points of contact between the customer and the brand. You provide customers with the kind of communication that suits them best and reach their awareness wherever they are.</span></p>
<h3><span style="font-weight: 400;">Sales</span></h3>
<p><span style="font-weight: 400;">Online stores still often struggle to provide an efficient service regardless of the device the customer uses. Recall the situation when a purchase on a smartphone required going through several screens, manually entering data, and clicking inconveniently on the screen. This is because most of the e-commerce platforms were originally created to be used on a computer. Now, most customers buy on their phones. Providing them with the same good shopping experience as on a computer is therefore becoming a challenge.</span></p>
<p><span style="font-weight: 400;">Headless e-commerce is the answer to this challenge. With the right setup, you will provide your customers with the best shopping experience regardless of the device. In theory, it could even be a TV, a game console, a photocopier, or a refrigerator with an Internet connection.</span></p>
<h3><span style="font-weight: 400;">Omnichannel</span></h3>
<p><span style="font-weight: 400;">Creating a consistent shopping experience across every channel is a challenge faced by virtually all e-commerce players. The biggest challenge is to make offline and online channels consistent, where a common problem is creating a dedicated process for completing a purchase.</span></p>
<p><span style="font-weight: 400;">The solution once again turns out to be Headless. The flexible architecture allows you to literally shape every step of the shopping process in any way you want. Creating a customized look for the shopping cart, forms, or payment stage is almost limitless.</span></p>
<h3><span style="font-weight: 400;">Management</span></h3>
<p><span style="font-weight: 400;">Flexibility in customizing the store interface to meet the individual needs of each store is one of the advantages of Headless e-commerce. A second, equally important feature offered by this technology is the flexibility of integration.</span></p>
<p><span style="font-weight: 400;">Connecting to in-house systems for handling the store, logistics, CRM, automation, or PIM, is not only possible, it is very easy compared to monolithic platforms.</span></p>
<p><span style="font-weight: 400;">This is a major advantage of Headless e-commerce over classic solutions. It makes it possible to manage the entire sales process, from showing an offer to finalizing a purchase,&nbsp; all in one place.</span></p>
<h2><span style="font-weight: 400;">When to decide to go headless?</span></h2>
<p><span style="font-weight: 400;">Today, this question leaves no room for an answer other than... whenever you plan to develop your e-commerce. It's a technology that until recently was talked about in the context of the future, and today it's a reality for many existing brands.</span></p>
<p><span style="font-weight: 400;">Creating a store based on a monolithic architecture means starting several steps back from the competition. What's more, this loss will only grow over time.</span></p>
<h3><span style="font-weight: 400;">Experimentation without limits</span></h3>
<p><span style="font-weight: 400;">Developing a store through experimentation and testing is a common practice. To understand customers, it is often not enough to ask them what they need. It takes presenting a new solution, for them to understand how it makes interacting with your brand easier.</span></p>
<p><span style="font-weight: 400;">Headless e-commerce platforms make it easy to experiment. Keeping up with new UX trends is much easier when every change doesn't require interference with both the frontend and backend.</span></p>
<h3><span style="font-weight: 400;">Freedom of customization</span></h3>
<p><span style="font-weight: 400;">Your store will be exactly as you imagine it. Headless e-commerce, means total freedom to customize your store, the way you sell, the user path, or the shopping process.&nbsp;</span></p>
<p><span style="font-weight: 400;">Optimizing your online store takes on a completely different dimension in this case. You can optimize literally every element of the store and carefully study user behavior.</span></p>
<h3><span style="font-weight: 400;">Freedom to create touch points</span></h3>
<p><span style="font-weight: 400;">Implementing new sales channels becomes much easier with the Headless e-commerce platform. If you suddenly decide that you need to sell via Facebook Messenger or create a space to sell during live video, you can handle it all with one system.</span></p>
<h3><span style="font-weight: 400;">Is headless e-commerce for you?</span></h3>
<p><span style="font-weight: 400;">If you are planning to open an online store or change the platform on which you maintain your current store, then be sure to pay attention to platforms based on headless technology. An example of such a platform is <a href="https://heseya.com/" target="_blank" rel="noopener">Heseya</a>, which was created based on headless technology from the very beginning.</span></p>
<p><small>Photo by michal dziekonski on Unsplash</small></p>

Headless E Commerce

How does the Headless e-commerce platform work, what is it and what opportunities does it provide? Daniel Parzych explains.. Read on!

What is headless e-commerce? Explained. | Escola

Headless e-commerce – what is it actually?

<p><span style="font-weight: 400;">Mobile apps rule modern business. According to Statista, between 2016 and 2021, the number of app downloads increased from 140 billion to 230 billion per year. The number of app downloads is expected to continue to grow in the future.</span></p>
<p><span style="font-weight: 400;">Providing users with information, products, services, knowledge, or advertising directly to the device held in their hands are the solutions to numerous business problems. On average, users spend about 3 hours and 15 minutes a day staring at a phone screen. This is why companies are choosing to develop mobile applications:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">accessibility &ndash; a smartphone accompanies a person virtually all the time,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">simplicity &ndash; phone interfaces allow you to perform virtually any interaction with the company,</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">exposure &ndash; very few other channels for reaching the user allow such frequent display of communication.</span></li>
</ul>
<p><span style="font-weight: 400;">All these concepts sound great, but what matters in the end is the business result and the goals achieved. A mobile app is not only a great space to interact&nbsp; with customers, but also a complex business project. Therefore, in this article, I will show you what affects the cost of maintaining an app. This will make it easier for you to complete your project and not lose out on it.</span></p>
<h2><span style="font-weight: 400;">Does the app need maintenance?</span></h2>
<p><span style="font-weight: 400;">The only right answer to this question is: YES. The application environment is not constant. Updates to operating systems, servers, or external tools... New versions can affect the operation of the application, lead to errors or completely disable the use of the application.</span></p>
<p><span style="font-weight: 400;">Bugs in&nbsp; app are not just a matter of environment. When creating an application, it is difficult to predict all the scenarios that can happen during its operation in the live space. Incompatibilities or changes in user behaviour occur regularly.</span></p>
<p><span style="font-weight: 400;">A working application requires regular updates to ensure its smooth operation.</span></p>
<h2><span style="font-weight: 400;">Application security</span></h2>
<p><span style="font-weight: 400;">Updating apps also means taking care of security issues. Most apps use mobile payment options or process user data.</span></p>
<p><span style="font-weight: 400;">Updating the environment or changing security policy is a daily work in the mobile industry. Of course, this doesn't happen overnight, but adapting applications to new realities requires the work of developers.</span></p>
<p><span style="font-weight: 400;">The case is similar in the context of personal data processing. Changing regulations create the need to adapt the mobile product to the new legal reality, and as a result to update the application.</span></p>
<h2><span style="font-weight: 400;">User needs&nbsp;</span></h2>
<p><span style="font-weight: 400;">Over time, users' expectations of the application change. Adjustments and changes then need to be made to provide them with the best possible experience at all times.</span></p>
<p><span style="font-weight: 400;">By observing the user engagement rate, you can tell when users begin to have a worse perception of the app's available features and stop actively using it. Investigating the problem and making updates is the fastest way to re-engage users.</span></p>
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<h2><span style="font-weight: 400;">How much does it cost to maintain an app?</span></h2>
<p><span style="font-weight: 400;">There are several factors that determine the exact cost of maintaining a mobile app, including the complexity of the app and the tendency of the app to need bug fixes or patches. This does not change the fact that the cost of maintaining an app should always be taken into account in an app launch plan.</span></p>
<h3><span style="font-weight: 400;">Time required for app maintenance</span></h3>
<p><span style="font-weight: 400;">One of the key costs associated with maintaining a mobile app is the time and labour required to fix bugs and resolve technical issues. Like any software, mobile apps are prone to bugs and other technical issues that must be resolved on an ongoing basis. A quick response prevents user frustration and keeps the app functional.</span></p>
<h3><span style="font-weight: 400;">App updates</span></h3>
<p><span style="font-weight: 400;">Another important factor to consider is the cost of updates, New app versions are a way to keep up with changing technology and user needs. As mobile technology evolves, companies need app updates to take advantage of new features and capabilities, such as support for new devices or operating systems. The cost of updates can vary depending on the complexity of the code and the number of features that require updating.</span></p>
<h3><span style="font-weight: 400;">Work environment</span></h3>
<p><span style="font-weight: 400;">In addition to the time and labour required to maintain a mobile app, you also need to consider the cost of hosting and support services. Most mobile apps require a dedicated server or hosting platform to store and manage data. What's more, as the number of users increases, the amount of data processed increases, and thus the need for more powerful servers.&nbsp;</span></p>
<p><span style="font-weight: 400;">In addition, you often need to invest in additional user support services. An internal chat room and a consultant on the other end or a technician who can always provide support are sometimes necessary.</span></p>
<h2><span style="font-weight: 400;">Summary</span></h2>
<p><span style="font-weight: 400;">In conclusion, the cost of maintaining a mobile app can be significant, but it is an important investment for anyone who wants to provide their customers with a functional and easy-to-use app. By investing in regular updates and bug fixes, you will gain confidence that your mobile app will remain functional and effective and continue to deliver value to your customers.</span></p>
<p>&nbsp;</p>
<p><small>Photo by Fahim Muntashir on Unsplash</small></p>

Mobile App Maintenance

What affects the cost of mobile app maintenance? Is it necessary and how much does it cost to maintain a mobile app? Ilona Leoniewska answers.

Mobile app maintenance - How much does it cost? | Escola

Mobile App maintenance cost

<p><span style="font-weight: 400;">When developing a concept for a custom app, the idea of creating a function based on the user's location often comes up. The first question that arises in this context is the difficulty of implementing such a function. The next points are the required approvals and safeguards. At this stage, it may seem too complicated. In this article, I explain how to implement geolocation in a mobile application.</span></p>
<h2><span style="font-weight: 400;">What is geolocation on a phone?</span></h2>
<p><span style="font-weight: 400;">Geolocation is a technology that allows us to determine the exact geographic location of a person or object. This can be done through various methods such as GPS, triangulation, and radio frequency identification (RFID).</span></p>
<p><span style="font-weight: 400;">We can use geolocation when the location of an object/person is critical to the success of a project. From tracking the location of emergency services to when our child gets lost in a crowd. We can use geolocation for more mundane purposes, such as finding the nearest ATM or finding the best route to a destination.</span></p>
<p><span style="font-weight: 400;">Geolocation is widespread. The growing number of smartphones and other GPS-enabled devices contributes to this. In the future, this technology will become even more ubiquitous and play an even greater role in our lives.</span></p>
<h2><span style="font-weight: 400;">Geolocation technology</span></h2>
<p><span style="font-weight: 400;">Geolocation technologies are used to identify the geographic location of a user or device. The most common use case for geolocation is providing turn-by-turn navigation instructions to the user.</span></p>
<p><span style="font-weight: 400;">There are two main ways to implement geolocation in mobile applications: GPS and IP address checking.</span></p>
<p><span style="font-weight: 400;">GPS is more accurate because it uses satellite data to determine a user's exact location. However, GPS can be draining on battery life, so it will not always be necessary in mobile applications.</span></p>
<p><span style="font-weight: 400;">IP address lookup is less accurate than GPS, but it puts less strain on the battery. As a result, it is often used as a fallback option when GPS is unavailable or impractical.</span></p>
<p><span style="font-weight: 400;">When implementing geolocation in an application, consider which method is more appropriate for your case. If accuracy is paramount, then GPS is probably the best option. If you need to save battery life, then IP address lookup may be a better option.</span></p>
<h2><span style="font-weight: 400;">Geolocation in mobile apps</span></h2>
<p><span style="font-weight: 400;">Geolocation is a powerful API that allows developers to send a request for the current location of a user's device. The geolocation API is available in all modern web browsers, Android, and iOS devices.</span></p>
<h3><span style="font-weight: 400;">Best Practices for Using Geolocation</span></h3>
<p><span style="font-weight: 400;">When requesting the user's location, it's important to consider their privacy and security. Here are some best practices to keep in mind when using the Geolocation API:</span></p>
<ul>
<li><span style="font-weight: 400;"> Always prompt the user for permission before accessing their location.</span></li>
<li><span style="font-weight: 400;"> Provide a clear and concise explanation of why your app needs access to their location.</span></li>
<li><span style="font-weight: 400;"> Do not store the user's location data without their explicit consent.</span></li>
<li><span style="font-weight: 400;"> Use HTTPS when making requests to avoid exposing sensitive data like IP addresses and coordinates.</span></li>
</ul>
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<h2><span style="font-weight: 400;">Geolocation in Android Apps</span></h2>
<p><span style="font-weight: 400;">Android devices have a built-in location provider that gives applications access to the current device location. The Android Location API can be used to determine the user's last known location, which is usually obtained by means of satellite, cellular network, or Wi-Fi triangulation.</span></p>
<p><span style="font-weight: 400;">In order to use the Android Location API in your app, you must first request the appropriate permissions from the user. You can do this either via a permission check at runtime or by including the relevant permissions in your app's manifest file. Once you have the necessary permission, you can retrieve the user's current location using one of two methods:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The getLastKnownLocation() method returns the last known location from whichever provider is currently active. This may not be accurate if the device has recently been turned off or moved to a new location.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The requestLocationUpdates() method requests periodic updates from all enabled providers. When a new location is available, it will be passed to your callback method.</span></li>
</ul>
<h2><span style="font-weight: 400;">Geolocation in iOS Apps</span></h2>
<p><span style="font-weight: 400;">Adding geolocation to your iOS app can be a great way to improve the user experience by providing relevant information about the user's current location. The most common use case for geolocation is to display a map with the user's current location, but it can also be used to provide directions, local weather, and other contextual information.</span></p>
<p><span style="font-weight: 400;">There are a few different ways to add geolocation to your app, but the most common approach is to use the Core Location framework. The Core Location framework provides APIs for getting the device's current location and tracking changes in its location over time.</span></p>
<p><span style="font-weight: 400;">To get started, you'll need to add the Core Location framework to your project and import it into your source code files where you want to use it. Then, you can use the CLLocationManager class to request the user's location and start receiving updates whenever their location changes.</span></p>
<p><span style="font-weight: 400;">If you're just getting started with geolocation in iOS, I recommend checking out Apple's documentation on the subject. It covers all of the basics that you'll need to know in order to implement geolocation in your own apps.</span></p>
<h2><span style="font-weight: 400;">Examples of geolocation in mobile apps</span></h2>
<p><span style="font-weight: 400;">Today it is actually already difficult to find applications that do not use geolocation to some extent.</span></p>
<p><span style="font-weight: 400;">In the context of the use of location by IP, the best examples are applications for food delivery or handling public transport tickets. In this case, knowledge of the city is enough, and the rest of the data is completed by the user themself.</span></p>
<p><span style="font-weight: 400;">All kinds of navigation or maps use GPS navigation. An excellent example of such an application is the Rydde project we implemented, which supports beach cleanup in Norway.</span></p>

Geolocation in Mobile Apps

How to create a location function in an app? What is geolocation in mobile apps and how to implement it correctly? Read on!

Geolocation in mobile apps - how to implement. | Escola

Geolocation in mobile apps

<p>Customer trust is a value which the departments responsible for building loyalty and experience pay special attention to. These aspects are connected, and the loss of customer trust results directly in the profit and loss. Therefore, the question of how to build trust and keep it high is valid.</p>
<p>Customer trust stands out from other marketing factors. There is no type of marketing campaign that will unequivocally result in a measurable increase in trust. In this case, it is a combination of many activities, the result of which is greater customer trust in the brand.</p>
<p>How to build customer trust?</p>
<h2>Brand trust meaning</h2>
<p>Customer trust is the belief or faith that a company's future actions will be consistent with the customer's assumption or wishes. It is a kind of predictability of the brand's actions in certain situations.</p>
<p>This ensures that your company's customers are not afraid to order online, provide their data, or use your tools. Trust is the delivery of predictable events and reactions.</p>
<p>How does it affect your results?</p>
<h2>Why business should build trust with customers</h2>
<p>In the age of advanced technology, customers often transfer much more than money to companies. They hand over their personal information, their personal stories, or their experiences. In a 2019 survey, 81% of consumers said they need to trust a brand before they buy anything.</p>
<h3>Personalization</h3>
<p>The personalization trend indicates that customers want to provide information about themselves. As a result, they want to receive more personalized products and services. If you want to keep up with this trend, strong trust in your brand will be key.</p>
<h3>Competitiveness</h3>
<p>A high degree of customer trust is also a competitive advantage. When there is price competition that doesn't settle in favor of any one bidder, customers will choose the supplier they trust more.</p>
<p>What's more, customers are much more likely to pay attention to the advertising messages of companies they trust. As many as 76% of customers say they are more likely to pay attention to the communications of a brand they trust.</p>
<h3>Loyalty</h3>
<p>The aspect of loyalty is also worth noting. It's definitely easier to gain loyal customers if those customers trust your brand at a high level. Customers of trustworthy brands remain loyal as much as 33% more often.</p>
<h2>How to gain customer trust</h2>
<p>Customers often point to the product or service itself as the main factor in building trust. However, as many as 56% point to customer experience as a factor in increasing trust. What can you do to provide the best customer experience and not lose trust?</p>
<h3>Customer service</h3>
<p>Excellent customer service is one of the most important factors on the road to building a high degree of trust. Ensure ease of access to information for every interaction with your business. Whether it's purchases, delivery costs, or returns, customers need to get access to this information at a glance.</p>
<p>The perfect solution is a chatbot, which is available on a variety of devices, at any time of the day or night. Properly configured, it can provide customers with all the information they need.</p>
<h3>Consistency</h3>
<p>Consistency builds trust. This statement is especially important in the context of marketing communications, but not only. All aspects of creating a consistent shopping experience across all channels also strengthen trust in your brand.</p>
<p>Create an omnichannel strategy and ensure that customers receive the same shopping experience regardless of where they buy. A desktop store, online store, or mobile app must offer the same buying experience.</p>
<h3>Transparency</h3>
<p>Transparency of operations is another factor that strengthens trust in your brand. This is especially true for security policies and data management. Well-informed customers will have no concerns about sharing data with your company.</p>
<p>The first step is to create a secure data processing environment. The right tools will allow you to secure data at every stage of processing. Whether it's a newsletter, a purchase form or an in-app login, your customers' data must be secure.</p>
<p>Then take care of communication, provide customers with information that you care about the security of their data. This and proper security will support any efforts to increase trust.</p>
<h3>Feedback</h3>
<p>Building trust is not just about providing products, services, and solutions. It's also about listening to your customers. By doing so, you are able to deliver what they expect from your company.</p>
<p>A great tool for collecting customer feedback is a mobile app. You can include in it simple mechanics for collecting answers to numerous questions presented in a short form. This way you won't discourage users and you will gain extensive knowledge about your customers.</p>
<h3>Reliability</h3>
<p>New technologies are increasingly moving into the world of sales to answer trust-building issues, among others. Blockchain is already supporting the jewelry and upscale clothing industries. With this technology, information about the origin of clothing can be stored securely. This is especially important in business industries that base their business on high-quality products.</p>
<h2>Customer trust vs. technology</h2>
<p>It was a matter of time when technology would come with support for building brand trust. Today, we already have proven tools to:</p>
<ul>
<li>create a comprehensive strategy to keep this indicator high,</li>
<li>acquire information with which you can optimize all your activities.</li>
</ul>
<p>If you are not yet supporting the building of customer trust in your brand, this is the best time to start.</p>

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Customer trust in the brand is one of the most important business indicators. Building trust is a challenging process, read how to do it!

How to build customer trust with technology. | Escola

Customer trust built with technology

<p><strong>[EN]Escola S.A., jedna z czołowych firm tworzących aplikacje mobilne i webowe w Polsce przedstawiła wyniki finansowe za drugi kwartał 2022 roku. Sp&oacute;łka w raportowanym okresie wypracowała 4,6 mln zł skonsolidowanych przychod&oacute;w, co stanowi wzrost o blisko 119 proc. w por&oacute;wnaniu do pierwszego kwartału br. Escola odnotowała także 4-krotny wzrost w koszyku przychod&oacute;w w USD i 2-krotny wzrost w EUR w tym samym okresie. Firma inwestowała znaczną część kapitału w rozbudowę Grupy Kapitałowej przez venture building i powiększanie zespołu.&nbsp;</strong></p>
<p>- Sp&oacute;łka odnotowała duży popyt na usługi w obszarze software house, swojej gł&oacute;wnej działalności. -&nbsp;<em>Pozyskaliśmy nowych zagranicznych klient&oacute;w, a przez to zdywersyfikowaliśmy strukturę przychod&oacute;w. Sprzyjają nam kursy walut, a to ważne, ponieważ por&oacute;wnując 2 kwartał do 1, czterokrotnie wzr&oacute;sł nam koszyk przychod&oacute;w w USD i blisko dwukrotnie w EUR</em> &ndash; m&oacute;wi dr Krzysztof Wojewodzic. -&nbsp;<em>Aktywnie i z sukcesem pracujemy nad rozszerzaniem portfela klient&oacute;w, polskich i zagranicznych, wsp&oacute;łpracujemy z partnerami w Irlandii, Szwajcarii, Norwegii, Niemczech. Wdrażamy kolejne projekty w USA, rozwijamy usługi e-learningowe, jak Wellms.io czy myVOD.io, Heseya i Meetinga -&nbsp;</em>dodaje dr Krzysztof Wojewodzic.&nbsp;</p>
<p>Sp&oacute;łka podsumowała także pierwsze p&oacute;łrocze 2022 w Grupie Kapitałowej. W okresie tym GK Escola zanotowała 81 proc. wzrost r/r skonsolidowanych przychod&oacute;w do wysokości 6,7 mln zł, w por&oacute;wnaniu do 3,7 mln zł w analogicznym okresie 2021 r.&nbsp;Escola drugi kwartał zamknęła stratą 1,08 mln zł, natomiast wynik EBITDA wyni&oacute;sł -0,7 mln zł. Na końcowy wynik finansowy duży wpływ miały inwestycje w sp&oacute;łki zależne i przejęcia, w tym w rozw&oacute;j zespołu, kt&oacute;ry liczy już nieco ponad 100 os&oacute;b. Do firmy dołączył 20-osobowy zesp&oacute;ł z katowickiej sp&oacute;łki technologicznej IT.focus.&nbsp;</p>
<p><em>&ndash; W pierwszym p&oacute;łroczu zainwestowaliśmy kwotę rzędu 2 mln zł w nasze produkty, co obciążyło wynik, jak autorska platforma e-learningowa Wellms, czy system do tworzenia sklep&oacute;w on-line Heseya i Meetinga do organizowania spotkań online oraz offline. Zakładamy, że trzeci i czwarty kwartał pozwolą nam wypracować większe przychody, tym bardziej, że zakończyliśmy najkosztowniejsze w tym roku inwestycje w te produkty</em> - komentuje prezes Escola S.A.</p>
<p>Escola rozwija własne produkty w segmentach, w kt&oacute;rych ma największe doświadczenie: e-commerce i e-learning. -&nbsp;<em>Już teraz widzimy zainteresowanie inwestor&oacute;w na przykład naszą autorską platformą e-learningową Wellms, globalnym startupem adresowanym do firm i organizacji, czy systemem Heseya do tworzenia sklep&oacute;w internetowych&nbsp;</em>&nbsp;&ndash; dodaje dr Krzysztof Wojewodzic.&nbsp;</p>
<p><br /><br />&nbsp;</p>
<p>***</p>
<p>O sp&oacute;łce:</p>
<p>Escola S.A. - www.escola.pl - to sp&oacute;łka technologiczna tworząca aplikacje webowe i mobilne. Firma poza podstawową działalnością jako software house dywersyfikuje biznes produktami własnymi. Escola zajęła 1. miejsce spośr&oacute;d polskich sp&oacute;łek, a 8. miejsce w Europie Środkowo-Wschodniej w rankingu Deloitte Technology Fast 50 Central Europe 2021 w kategorii &bdquo;Growth Stars&rdquo;. Prezesem Zarządu i gł&oacute;wnym akcjonariuszem sp&oacute;łki jest dr Krzysztof Wojewodzic. Escolę wspiera doświadczona Rada Nadzorcza, w kt&oacute;rej zasiada m.in. prof. Witold Orłowski.</p>

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Spółka w raportowanym okresie wypracowała 4,6 mln zł skonsolidowanych przychodów, co stanowi wzrost o blisko 119 proc. w porównaniu do pierwszego kwartału br.

Escola S.A. przedstawiła wyniki finansowe za drugi kwartał 2022 roku.

Escola S.A. zwiększyła przychody o 119 proc. i rozwija zagraniczne projekty

<p>Augmented reality is increasingly breaking through in everyday communication. No longer as a curiosity, but a technology that will transform the way we live. There are already AR apps on the market that help you change the room's decoration or adjust furniture. If you think only of IKEA's solution, it's not the only one.</p>
<p>Can augmented reality affect the way sales are made in industries other than furniture?</p>
<p>The answer is yes. It's only a matter of time when augmented reality will go hand to hand with the sale of clothing, cars, or electronics.</p>
<h2>AR &ndash; what is it?</h2>
<p>Augmented reality (AR), is a technology that combines the virtual and real worlds. Users can see elements of the virtual world embedded in reality. They use a smartphone, glasses, or lenses to enter the AR world. This type of synchronization can take place:</p>
<ul>
<li>in real time,</li>
<li>including geolocation,</li>
<li>in relation to other users.</li>
</ul>
<p>Perhaps the most popular example of AR implementation on a massive scale was the Pokemon Go game. Players search for fairy tale creatures that appear in real world locations and real world environments. All this using a smartphone with a camera.</p>
<h2>Augmented reality in retail</h2>
<p>In an era of hyperpersonalization, augmented reality is emerging as the perfect answer to this trend. So far, solutions using AR have proven to have an impact on a variety of factors that drive sales.</p>
<h3>Improved user experience</h3>
<p>AR applications provide a sense of personal interaction with a product. They provide more information than a promotional brochure or website description, and allow you to visualize the product from your home chair. That's the end of worrying about the availability of a selected model or size, everything can be viewed in AR.</p>
<h3>Less returns</h3>
<p>Augmented reality brings an end to mispurchases, mis-matched colors, or sizes. This translates directly into fewer returns of products, resulting in lower logistics and warehousing costs.</p>
<h3>Increased customer engagement</h3>
<p>Increasing customer engagement in brand interactions is one of the key roles of the marketing and sales teams. AR applications ignite customer interest and provide them with essential product information. It is a simultaneous process of engaging and educating customers.</p>
<h3>Education about the product</h3>
<p>While some products are well known and recognized by customers, taking care to educate about the proposed items is crucial in every case. Educating the customer is not only about providing technical information about the product, but also about the history of the brand or a particular model.</p>
<p>Today a red dress is available in many places, but a red dress created according to a design worn by a famous actress at a grand gala takes on a completely different meaning. AR applications are a good way to provide all the necessary information about a product.</p>
<h3>Accelerated purchase decisions</h3>
<p>Reducing the time to educate about a product and increasing engagement in brand interactions are two factors that influence the speed and frequency of purchase decisions. Well-educated customers do not have to wonder whether this product will meet their expectations. A high engagement rate is a guarantee of frequent returns to the purchase process.</p>
<h3>More data on customer preferences</h3>
<p>If you are not convinced of the value of augmented reality by the above-mentioned indicators, I have something else for you. AR applications are a great way to collect information about user preferences. They will make your offer even more relevant to your audience, and this will result directly in sales.</p>
<h2>AR shopping</h2>
<p>AR applications are not a future story. Many are already being tested in stores, and some have already been in action interacting with customers for several years.</p>
<h3>Living environment</h3>
<p>Augmented reality has already entered the world of interior design in good standing. AR applications available in the industry allow you to:</p>
<ul>
<li>check the color of the walls in a room,</li>
<li>redecorate and add new design elements,</li>
<li>virtually walk through newly designed interiors.</li>
</ul>
<h3>Fashion</h3>
<p>The availability of AR apps allows not only to try on clothes from home. It's also the ability to try on entire sets both through one's own smartphone and through screen-mirrors placed in stores.</p>
<p>It's a kind of fitting room that allows you to select and check specific models of clothing even though they are not available in the store.</p>
<p>AR apps in clothing stores can also provide additional information about products. All you need is an app and a phone to find out everything about a certain product.</p>
<h3>Beauty</h3>
<p>Choosing a hairstyle or hair color leaves no space for mistakes. That's why augmented reality has been so well accepted in this industry. Visualizing your own face with a completely changed hairstyle allows you to make the right decision before the service is performed.</p>
<p>The case is similar with cosmetics. Choosing the right colors of shadow or foundation can be done before visiting the store. Visualization on the customer's face allows them to choose the best option. What's more, apps are already able to suggest the most accurate choice of colors to speed up the decision-making process as much as possible.</p>
<h2>Augmented reality shopping &ndash; summary</h2>
<p>Technologies that combine virtual and real worlds are already influencing and developing businesses. Those who first recognized the possibilities of it are not only already benefiting from its functionality, but have also made a reputation as innovative companies. AR technology leaves no time to waste for those who are still considering whether its implementation makes sense.</p>

Ai Shopping

Will augmented reality change the way we shop? How are companies already using AR in sales? Read on to find out!

Augmented reality in stores - will AR change sales?

Augmented reality shopping – how technology influences retail?

<p>McDonald's recently announced that it is making mobile ordering available in its restaurants. Ordering food in an app is not only becoming a trend that is changing the takeout ordering market. This method of ordering is making its way into the on-premises ordering space. How will the introduction of mobile ordering by such a food giant affect the restaurant market?</p>
<p>The answer is clear: this move will pull the entire industry along with it. This will not be the first time that changes offered by a major player affect the entire industry. E-commerce changed similarly after Amazon created its online sales system.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/0d352635-51b3-42ac-aff0-3b55e1a35c24?width=800&amp;height=600" alt="McDonalds Mobile Orderin" /></p>
<p>Over time, customer habits will change. Simply put, they will expect the same convenience of ordering, regardless of the establishment they are in. Therefore, establishments that adapt faster to the changes will reap the benefits in the form of satisfied customers.</p>
<p>Applications for restaurants that offer mobile ordering functionality are not new to the market. What are the characteristics of the available solutions?</p>
<h2>Mobile ordering app types</h2>
<p>Current market solutions have developed several models for supporting restaurant staff in carrying out daily tasks. The most important and best performing apps for restaurants are:</p>
<h3>Self-service kiosk</h3>
<p>We've all grown familiar with ordering via large screens, which are especially prominent in fast-foods. It may not be an option to order directly from the customer's phone, but this way of ordering fits perfectly into the concept of mobile ordering. The complete avoidance of restaurant staff at the time of ordering clearly results in speeding up work at the restaurant.</p>
<h3>Waiter app</h3>
<p>This type of app for restaurants has been known and proven in market reality for a long time. It is the way of service in an increasing number of venues. Surely you have had the opportunity to see a waiter tapping out your order on a tablet, and the kitchen immediately starts processing. While this is by no way related to mobile ordering, I list it here out of a desire to organize a complete list.</p>
<h3>Menu app</h3>
<p>Some venues have already decided to implement such a solution, although in a budget version. The feature itself consists of the ability to show the menu on the customers' phone screen. Most often, restaurants choose the option with a QR code, which refers the user to the menu on the website. You get an overview of the offer on your phone, and order a dish faster. The disadvantage of this solution is poor usability. The staff has to approach the table anyway to collect the order, in which case a classic menu is often served.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/3553dab3-0aeb-4203-97ca-c9c2ceb71d52?width=800&amp;height=600" alt="App for Restaurants" /></p>
<p>A far better and more advanced solution is a restaurant ordering app with a menu that allows you to place an order and pay. Such a solution realistically speeds up the work in the restaurant, by relieving the team of the need to perform certain tasks. On top of that, the app's interface is intuitive and pleasant to use. A good example of such a solution is the Frivo app, which has already proven itself in Polish restaurants.</p>
<h3>Reservation app</h3>
<p>The option to book reservations without contacting venue staff is already a popular solution in many places. Most movie cinemas and entertainment venues like bowling alleys or pool pubs have already implemented it on their portals. Now comes the turn of restaurants.&nbsp;</p>
<p>To eat at one of the popular restaurants, reservations are often required. This duty currently rests on the shoulders of the service staff. What if customers could check available dates without contact, choose one that fits their schedule and book a seat? Completely automating the booking process is a way to quickly increase staff productivity.</p>
<h3>Takeout app</h3>
<p>Restaurant owners often look for ideas to grow their business. The best of these ideas come directly from customers. One possibility is to allow the customer to pick up at the time of their choice. The customer selects items from the menu, pays for the order, and picks up the finished dish. The benefits? An increase in the number of customers without having to place them at a table in the restaurant. Customers are also pleased with the time savings. After all, no one likes to wait for a courier. And they often come at any time anyway. Most often, when it doesn't suit us.</p>
<h3>Food delivery apps</h3>
<p>This is another of the solutions that is popular and proven in the market. Most often, apps like Glovo aggregate restaurants and take the ordering and payment process on themselves. The cost of such a solution is the commission to be paid to the operator.</p>
<p>The spread of mobile solutions has led to a reduction in the cost of implementing an in-house app. An example of this is TopDrive, which has introduced its own app for ordering with delivery. It is a matter of time when such a model of operation will become the domain not only of market giants, but also of independent restaurants.</p>
<h2>Why restaurants need a mobile ordering app?</h2>
<p>The desire to shop without contacting a salesperson is a trend that is not only seen in e-commerce. The pandemic has significantly boosted it, with many of us simply preferring to use an app rather than making a phone call or accessing the site via laptops.</p>
<p>Mobile ordering is a direct response by restaurants to changes in customer behavior and habits. What's more, it's a great way to optimize restaurant staff.</p>
<h2>Additional benefits of mobile ordering app</h2>
<p>Staff support is one of the benefits delivered by a restaurant app. It's speeding up the service process, resulting in faster table turnover and a better experience for restaurant guests.</p>
<p>The application also increases the value of the order.</p>
<h3>Up-selling</h3>
<p>A customer who has already eaten the main course and is sitting at a table, chatting with friends, may make an additional order. However, the staff does not always have time to approach and make additional suggestions. Why shouldn't an app do that? Phones in restaurants very often lie on the tables, a notification appearing on the screen will suggest ordering a dessert or an additional drink. The customer can order and pay without involving staff.</p>
<h3>Cross-selling</h3>
<p>Restaurant applications always support sales processes. Suggestions for additional menu items to complement the customer's order are an excellent way to increase the value of individual orders. Cross-selling is a technique proven in restaurants. The application does not forget to suggest additional items and always knows what to recommend to the customer. Restaurateurs can also set up promotions to match the meal to the season or event (e.g., an extra drink during a match broadcast or a promotion for app users only)</p>
<h3>Building customer loyalty</h3>
<p>Today, there is no longer a business that does not realize the value of its own customers. Restaurant owners also realize that acquiring a new customer is a much higher cost than encouraging current ones to visit the restaurant again. New ways of loyalizing restaurant customers are emerging. The previously mentioned MCDonald's ran a coffee hologram campaign, which it has now replaced with in-app loyalization.</p>
<p>Building customer loyalty is another aspect that can be learned from large chains. Delivering a system of points and discounts right to the customer's hand is perfect.</p>
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<h2>All-in-one restaurant app</h2>
<p>This is the best time to create a mobile solution for restaurants. This trend is starting to become popular and you can still gather the benefits of a pioneer on this path. It's all about creating a solution that encompasses as many possibilities as possible to make the most of this opportunity.</p>

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Restaurant apps are starting to become popular since the market leaders introduced mobile ordering. Read how the gastro industry will change.

Mobile Ordering - why do restaurants need a mobile app?

Mobile Ordering app for restaurants

<h2>Innovations in the fintech industry. What the future holds for us?</h2>
<p>Technology has changed the rules of the game in the financial services industry. Fintech innovations are being introduced that make it easier for customers to interact with the bank. As a result, handling their own money is becoming simpler and more accessible.</p>
<p>The development of fintech has led to the creation of new jobs in the financial services industry. For example: data analysis and software development departments have grown significantly.</p>
<p>What are the most important areas of innovation in the fintech industry?</p>
<h2>Process automation</h2>
<p>Automation is one of the most important trends in financial services. Fintech is automating customer onboarding, KYC, account opening, and product management.</p>
<p>Automation software works best in the context of routine tasks that are time-consuming and repetitive. It saves employees time and helps them focus on more important tasks.</p>
<h2>Chatbots and virtual assistants</h2>
<p>Chatbots are the future of customer service. They are able to efficiently answer questions and provide information. They are a fast tool that resolve customer-reported inquiries in a fraction of a second. What's more, chatbots can also be used as a marketing tool to promote products and services.</p>
<p>Virtual assistants are gaining popularity in the financial services industry. They are used to help customers with their banking needs, such as opening an account, moving funds, or paying bills. Some companies use them to answer the most common questions. This allows customer service to spend more time solving more complicated tasks. Others use them for marketing purposes &ndash; for example, sending marketing emails or automating the process of calling potential customers.</p>
<h2>Artificial intelligence</h2>
<p>Artificial intelligence, or rather at this stage neural networks and machine learning, is increasingly boldly taking over more aspects of our lives. The ability of programs to imitate and interpret human behavior will revolutionize fintech. With these technologies, the transition to a modern way of handling all financial processes will become seamless and accessible to all.</p>
<h3>Investing</h3>
<p>Technology is getting better and better at understanding human behavior. There are already bots that handle investments. The ability to dynamically analyze huge amounts of data combined with emotionless decision-making can achieve good results. In the future, automatons will increasingly begin to take the place of investors.</p>
<h3>Customer experience</h3>
<p>There is a growing percentage of customers who prefer to handle financial matters without human contact. However, there are still questions and new cases that need to be solved. What if support could be provided by a virtual helper that perfectly imitates human behavior? It knows the answer to every question and suggests solutions in a flash? This is one vision of using AI to improve customer experience.</p>
<p>In the future, entire services and the way they are delivered will be designed using AI. With it, simulations will take place to better embed the service in the market and match the best audience.</p>
<h3>Fraud detections</h3>
<p>Technology is already supporting companies in detecting financial fraud. With its efficiency and advanced analytical algorithms, artificial intelligence enhances security and simplifies financial operations.</p>
<p>By analyzing large portions of data, it is possible to search for trends that indicate fraud. As a result, any violation can be detected in real time. The program can alert you to suspected fraud, block a transaction, and force the need for additional confirmation.</p>
<h3>Predictive analytics</h3>
<p>Already today, some banks are experimenting with monitoring systems that regularly scan data for lead generation. This allows them to quickly identify cross-selling and upselling opportunities. In the future, this technology will allow the implementation of mechanisms to support customer retention and customer relationship management.</p>
<h2>Blockchain</h2>
<p>The decentralized blockchain registry allows the bank's full transaction history to be stored in dozens, if not hundreds of computers. Access to this data can be fully controlled by replicating a trail of banking activity that is impossible to delete or change.&nbsp;</p>
<p>Blockchain is reimagining many of the core tasks of finance and banking employees. These range from record keeping and digital security to currency, debt, and capital management. Although the technology has been around for a good few years, banks are just beginning to see its benefits.</p>
<h2>Peer-to-peer (P2P) transactions</h2>
<p>Peer-to-peer (P2P) transactions are the electronic transfer of money between network users. It is a fast and secure alternative to traditional bank transfers. The popularization of P2P transactions came with the proliferation of PayPal and the increased capabilities of smartphones.</p>
<p>Today, the payments sector is undergoing another revolution. Cryptocurrencies and blockchain technology have brought P2P payments into the era of decentralization. This makes them cheaper, faster, safer, and easier to use.</p>
<h2>What innovations await us in the fintech industry?</h2>
<p>The electronic payments market will become even more accessible to users. Thanks to new technologies like blockchain, transactions will become even more secure. Banks and financial companies for that will achieve process optimization at a level previously unimaginable. All this is already in the near future.&nbsp;</p>

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What changes will new technologies bring to the fintech industry? How can banks and financial institutions take advantage of software development? Read on!

Innovation in fintech - what does the future hold? | Escola

Innovations in the fintech industry. What the future holds for us?

<p>The success of a project depends on the quality of cooperation with the team. A well-chosen cooperation model can not only successfully bring a project to completion, but also save it in case of unexpected problems. Market reality has contributed to the emergence of two models of cooperation between the service provider and the client.&nbsp;</p>
<p>Time and material or fixed price, which cooperation model is better?</p>
<h2>Why is the cooperation model so important for a project?</h2>
<p>Working with the team implementing the outsourced project takes place in a completely different way depending on the chosen cooperation model. We are not just talking about communication and billing, but also about:</p>
<ul>
<li>planning the work of the team,</li>
<li>the way functions and scopes are carried out,</li>
<li>influencing changes in the project.</li>
</ul>
<p>Before starting work, think about the purpose of the project and ask yourself&hellip;</p>
<h2>What is the priority of the project?</h2>
<p>Consider what aspect of your project defines its success. Also think about those elements of your idea that have no right to change. This will make it easier for you to choose a cooperation model.</p>
<h3>Fixed price model</h3>
<p>If the budget of your project is predetermined and impossible to exceed, the only way out of the situation will be to freeze the price at the beginning of the arrangements.&nbsp;</p>
<p>The Fixed Price model will provide you with such an opportunity.</p>
<p>A detailed description of the project and documented scope and functionality will be necessary. The initial stage of implementation is extremely important in this case, as the entire project depends on it.</p>
<p>It is a good idea to participate in design workshops. During them you will create an accurate vision of the project and its detailed documentation. The work done during the workshop will allow you to more accurately determine the price for implementation. What's more, with a design workshop you will minimize the risk of unexpected situations during implementation.</p>
<p>What if the pricing exceeds your financial capabilities? Then develop an MVP. The application in a minimum usable version will allow you to realize the project in its basic scope. This will also open up the possibility of developing the project in the future.</p>
<h3>Fixed scope</h3>
<p>The success of your project depends on creating a certain functionality? Sometimes the success criteria of a project is a list of must-have features for an application. That's when good documentation that indicates the scope of implementation in the project comes in handy.</p>
<p>For products with a functional scope defined in advance, both models of cooperation will work. Ultimately, you will get an application with the features you care about. Consider whether there is a risk of changes during application development. If such a situation is likely, it is better to opt for cooperation in the Time and Material model.</p>
<h3>Fixed time</h3>
<p>It is common that your project needs to be built by a certain deadline. Such a situation requires quick action, well-prepared project documentation, and a smooth cooperation model.</p>
<p>Creating a project within a certain time frame combines perfectly with the Time and Material model. This will give you flexibility:</p>
<ul>
<li>making changes,</li>
<li>managing the size of the team,</li>
<li>changing the workload.</li>
</ul>
<h2>Differences in cooperation models</h2>
<p>The final result you want is a successful application. However, the creation and development process can be accomplished in different ways. By knowing the available options, you will make the right decision.</p>
<h3>Fixed Price</h3>
<p>Once the design workshop has been completed, you already have the functional and technical scope in the form of documents, it's time for pricing. In the Fixed Price model, you agree in advance on a certain rate for the completion of the entire development work.</p>
<p>Such a model of cooperation is convenient because you know in advance the cost of developing the application. The only thing you should do is to stay in touch with the team during the course of the work and pick up the finished project.</p>
<p>However, the choice of this cooperation model has limitations. The quotation covers a specific scope of work. Very limited are the possibilities to interfere with the project during its production. To change the scope or add features, you need to stop the process and re-price.</p>
<h3>Time and Material</h3>
<p>This is definitely a more flexible model of working with a contractor. It allows you to make changes at almost any stage of the process. Here, the project documentation is the reference point that sets the pace and direction for all work.</p>
<p>This model requires you to be more involved in the emergence of the project. You will need to communicate regularly with your team and establish the next steps.&nbsp;</p>
<p>In the Time and Material model, you agree with the contractor on:</p>
<ul>
<li>Time - i.e. the rate for the specialists' time,</li>
<li>Material - that is, for example, the cost of additional licenses.</li>
</ul>
<p>Flexibility of interference in the project is the biggest advantage of this model of cooperation. However, pay regular attention to the costs, because at the end you may find that your budget has been exceeded.</p>
<h2>Time and material vs. fixed price</h2>
<p>Determining the single best model for working with a contractor is difficult. However, you can determine the best model for your project. A thoughtful decision can determine the final shape of your project.</p>
<p>&nbsp;</p>
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How to collaborate during project implementation? Which model to choose, Time and Material or Fixed Price? Read on now!

Time and Material or Fixed Price. Explained. | Escola

Time and material or fixed price, which cooperation model is better?

<p>Your mobile app is already in the Apple and Google stores. Users have started using it, and you're wondering if everything is okay. Users are the most important measure of your app's success. Their satisfaction determines the future of the project. How do you know if the app meets their expectations? What can you do to find out if it appeals to your audience?</p>
<p>There comes user engagement.</p>
<p>At the design stage you make certain assumptions about users. During app development you test hypotheses. However, reality verifies the assumptions. The results often deviate from the original assumptions.</p>
<p>User engagement seems on the surface simple to measure. However, each app accomplishes different goals and provides different functions. Therefore, at the outset, consider how your app should engage users.</p>
<h2>Meaning of user engagement</h2>
<p>The easiest way to spot user engagement is when a user realizes value by interacting with your app. Note the occurrence of the word &rdquo;value&rdquo; here, this is a key factor in measuring user engagement.</p>
<p>On the surface, giving value may seem like an abstract way to measure, but it's all based on understanding how the app delivers value to your business. The next step is to optimize your app to increase the number and actions that matter.</p>
<p>What's more, valuable interactions will change as your customers use the app over time. So right from the start, you can assume that measuring user engagement is not a one-time activity. In order to develop your app in the right way, you need to periodically measure and verify valuable interactions.</p>
<p>However, two things will never change:</p>
<ul>
<li>The higher the user engagement, the higher the value.</li>
<li>Engagement is about users performing valuable interactions.</li>
</ul>
<h2>Mobile app engagement and business</h2>
<p>Look at user engagement from a sales funnel perspective. Engaged users become customers. Customers bring in revenue, and you drive business through them.</p>
<p>That's why each app measures engagement in a slightly different way.</p>
<p>Take the example of SaaS apps. Most often, apps in this model offer a free trial period to then encourage subscription. In this sales model, user engagement is measured by how often the user returns to the app. If a user uses it infrequently, he or she is unlikely to opt for the paid option.</p>
<h3>Levels of user involvement</h3>
<p>Before we move on to measuring user engagement, it's worth mentioning its gradation. This will help you better understand the flow of users through the stages of engagement.</p>
<ol>
<li>Discover &ndash; at this stage the user discovers your app and learns about its features, design, and capabilities.</li>
<li>Shop &ndash; when the user has realized that he or she needs your app and checks out the options to purchase it.</li>
<li>Buy &ndash; this moment pleases every app owner, it is the moment of purchase.</li>
<li>Own &ndash; at this stage the user should have the most activity.</li>
<li>Advocate &ndash; recommending another of your apps is an optional level that you will manage to achieve if you have done all the work around the app well.</li>
</ol>
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<h2>User engagement metrics</h2>
<p>The value of a measure of user engagement is a great way to check the overall health of an app. There is an engagement index that will tell you how your app is performing.</p>
<p>Engagement rate = number of active users in a certain time / total number of users in the same time.</p>
<p>The overall engagement rate is an indication of when something is starting to happen. It will give you information about retention and churn rates. If the rate starts to drop, it means that you need to quickly diagnose the cause of the problem. On the other hand, a rising engagement rate means that you have succeeded in covering users' needs.</p>
<h2>Additional user engagement metrics</h2>
<p>The user engagement indicator gives a general idea of the situation and condition of the application. To accurately diagnose the changes taking place, additional indicators will be useful.</p>
<h3>User activity</h3>
<p>This indicator is not about the number of people using the app. It is important to determine how you use the app, which means activity for you.</p>
<p>For example, for an app that collects industry news, it could be switching between articles. Such an app will measure the number of active users as those who have browsed more than one article in the last few minutes.</p>
<h3>Periodic measurement of active users</h3>
<p>User engagement is measured by looking at a specific period of time. Therefore, it is best to monitor the number of active users in relation to the same factor.</p>
<ul>
<li>DAU &ndash; daily active users &ndash; the number of active users per day.</li>
<li>WAU &ndash; weekly active users &ndash; the number of active users per week.</li>
<li>MAU &ndash; monthly active users &ndash; determines the active users during the month.</li>
</ul>
<h3>Retention rate</h3>
<p>With its help you will check how engaged the most active users are and what you can do to support the less active ones.</p>
<h3>Net Promoter Score</h3>
<p>Measuring user feedback from your app is just as important as measuring user activity. NPS is an indicator that helps you understand the extent to which your users are willing to recommend your app.</p>
<p>However, this indicator shows much more. It lets you know what percentage of your users are realistically engaged with your product.</p>
<h2>Ways to increase user engagement</h2>
<p>If you already know what are the most important user interactions with your app for you. What's more, you are able to measure the degree of their engagement. Then what can you do to increase user engagement?</p>
<h3>Onboarding</h3>
<p>User experience often translates directly into user engagement. However, even the best-designed app won't change the fact that every user once used it for the first time. Creating onboarding that explains how to use the app from the get-go will improve user engagement results.</p>
<h3>Gamification</h3>
<p>Top app developers have quickly realized that gamification is a way to re-engage users to use the app. Thoughtful gamification can create an endless loop of user returns to the app.</p>
<h3>Feedback</h3>
<p>Create an opportunity for your users to send feedback and suggestions for changes to the app. More often than not, they are the ones who will catch any shortcomings, so it is worth starting such a channel. Improving elements according to users' suggestions will definitely increase their satisfaction level.</p>
<h3>Loyalty</h3>
<p>Don't be afraid to appreciate the loyalty of your users. Rewarding the most active ones is a good way to keep them engaged and improve satisfaction levels.</p>
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<h2>User Engagement &ndash; Summary</h2>
<p>With this text, I hope I have given you some insight into the topic of user engagement. It is worth remembering that it is not a one-time measurement, but an ongoing process. Verify your metrics, measure engagement, identify problems, and optimize your application, and you will surely achieve success.</p>

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Users are the most important measure of your app's success. How to measure and improve mobile app user engagement?

How to measure mobile app user engagement. | Escola

Mobile app user engagement

<h2>What businesses need technology for?</h2>
<p>All kinds of manufacturing companies use technological innovations to streamline production processes. Robots can assemble products and parts faster and more precisely. They don't need coffee, sleep, or vacations. What's more, modern automated production lines are becoming less and less defective. As a result, they offer work without downtime.</p>
<p>Robots efficiently process huge amounts of data 24 hours a day. Food production is carried out with the help of automated machines that dose ingredients with great precision or divide portions and sets. What's more, software, based on data, is able to pinpoint exact places in the production process that need improvement.</p>
<p>How to translate all these technologies into business development?</p>
<h3>Communication</h3>
<p>Nowadays, communication is one of the basic elements of any business. The ability to cut through the information noise and effectively reach a specific audience is extremely valuable for any company.</p>
<p>The software available today supports the optimal use of communication channels. Analysis of huge amounts of data is an opportunity for numerous communication optimizations.</p>
<ul>
<li>Timing &ndash; algorithms can determine the most effective times to contact your audience. Whether it is sending an email, inserting a post, or publishing a video.</li>
<li>Content &ndash; tools that support content creation today can identify the types of headlines or titles that will interest readers. What's more, there are already effective solutions for creating almost complete articles (such as Writesonic or Copy.ai)</li>
</ul>
<p>Similar to car manufacturing, will content creation departments be automated? Will algorithms replace humans in the near future? I think this direction is worth watching.</p>
<h3>Decision-making</h3>
<p>Are robots capable of making better business decisions than humans? This is a question I would not like to face at the moment. Business decision-making is critical to a company's existence, so we shouldn't put it on the technologies&rsquo; back. However, there are already solutions that support making the right decisions by reducing the risk of making a mistake.</p>
<p><strong>Data processing</strong>&nbsp;&ndash; modern solutions before anything support the speed of decision-making. Technology in business is not only the collection of large amounts of data, it is also the ability to analyze it and make it instantly available. This allows companies to make accurate decisions before their competitors do, and every efficient entrepreneur knows the benefits of being the first.</p>
<p>Currently, we distinguish between several types of ways to make quick decisions with the support of algorithms:</p>
<ul>
<li><strong>Decision support systems</strong>&nbsp;(DSS) &ndash; a decision support system for solving unstructured problems</li>
<li><strong>Group decision support system</strong>&nbsp;(GDSS) &ndash; a type of decision support system that makes it easier for a team to identify and solve problems.</li>
<li><strong>Geographical information systems</strong>&nbsp;(GIS) &ndash; a decision support system designed specifically to work with spatial information.</li>
<li><strong>Artificial intelligence</strong>&nbsp;(AI) &ndash; a system designed to replicate human behavior.</li>
<li><strong>Expert systems</strong>&nbsp;&ndash; AI with argumentation skills used to solve a problem.</li>
<li><strong>Neutral network</strong>&nbsp;&ndash; an intelligent learning system, with the ability to recognize patterns.</li>
<li><strong>Genetic algorithm</strong>&nbsp;&ndash; a system designed to mimic the evolutionary process. Operating according to the principle of &ldquo;survival of the fittest&rdquo;, it is supposed to provide better and better solutions.</li>
</ul>
<h3>Marketing</h3>
<p>I wrote above about the possibility of using technology in the context of communications. However, this is only one aspect in which technology supports marketing activities. Martech is a field that is developing very rapidly. Almost every month it brings changes and innovations in the marketing technology space.</p>
<p>Today's marketing is based on data and its analysis. As with decision-making processes, algorithms support marketers in optimizing channel selection and marketing budget execution.</p>
<p>Technology in marketing, practically covers the spectrum of demand. There are even new spaces emerging that can only be explored through technology.</p>
<ul>
<li><strong>Marketing automation</strong>&nbsp;&ndash; is it possible to take a customer through the marketing funnel without the marketer's involvement until they make a buying decision? Unfortunately, not yet. However, a well-configured marketing automation tool will save time and support improved marketing performance.</li>
<li><strong>Analyzing consumer data</strong>&nbsp;&ndash; Marketing data analytics is becoming more and more involved. Marketing tools allow the collection of more and more data. Modern algorithms allow quick analysis and availability of valuable insights. .</li>
<li><strong>Budget execution</strong>&nbsp;&ndash; learning algorithms are appearing in more and more marketing tools. Today, technologies suggest how to optimize campaign spending. What's more, algorithm suggestions often work better than human decisions.</li>
</ul>
<h3>Competitiveness</h3>
<p>Today more than ever the phrase &ldquo;competition never sleeps&rdquo; reflects the market situation. Creating competitive advantages or searching for new areas to grow are tasks that businesses constantly perform.</p>
<p>As with marketing or business decisions, technology can search, analyze, and provide insights that would normally be extremely difficult to find.</p>
<h3>Customer Relationship</h3>
<p>I've written about communication, but maintaining good relationships with customers is another matter entirely. Sales is another area that benefits from the support of technology. A CRM system is no longer just used to store information about customers and contracts. Advanced analytics allow for much more.</p>
<p>Going through the stages of the sales funnel together with the customer is much easier when you know:</p>
<ul>
<li>what contact methods work best for your company,</li>
<li>which materials have the best impact on the customer,</li>
<li>where on the purchase path the lead is located.</li>
</ul>
<p>Providing salespeople with real-time data helps them improve sales effectiveness.</p>
<h2>Business and technology</h2>
<p>You already know how technology can support business development. However, how does this actually happen? What tools and specific solutions are behind this kind of support? I'm already rushing to answer.</p>
<h3>Machine Learning</h3>
<p>The value of Machine Learning for businesses is to automate its development. These applications get better and more precise over time. Today, businesses use Machine Learning in the context of customer service, for example, it can be:</p>
<ul>
<li>a chat-bot that recognizes what a customer writes and responds in real time,</li>
<li>a system for recommending additional products in online stores,</li>
<li>an algorithm for dynamic quote creation and estimation.</li>
</ul>
<p>The Machine Learning trend is growing rapidly, offering newer and more interesting solutions.</p>
<h3>Artificial intelligence</h3>
<p>Tools that replicate the behavior of a real person are slowly gaining a place in business reality. They are able to support everyday activities, allowing each of us to operate more efficiently. Examples of such tools are:</p>
<ul>
<li>Intelligent assistants like Asana, Siri, or Google Assistant. The functionality of these tools is growing rapidly. It is possible that in some time they will be able to handle most of our daily tasks for us.</li>
<li>Creators of the best advertising texts, headlines, titles, and lately even entire article content are getting better and better. The way robots write increasingly resembles that offered by humans. In time, these tools can enter the daily life of any content creator.</li>
</ul>
<h3>Cloud Computing</h3>
<p>Today it is no longer necessary to explain to anyone how important cloud solutions are for businesses. Scaling a business whose infrastructure is based on the cloud is a whole new dimension of development. Cloud Computing has already revolutionized business, and the next few years will bring even more new opportunities thanks to this technology.</p>
<h3>Mobile Apps</h3>
<p>Mobile applications cover the vast majority of business needs for customers. Today, it is no longer just simple tools and catalogs that you provide to your customers, but advanced tools that support:</p>
<ul>
<li>customer engagement in interactions with your brand,</li>
<li>loyalty to your brand,</li>
<li>personalized and tailored marketing,</li>
<li>usability and effectiveness of other channels.</li>
</ul>
<h3>AR and VR</h3>
<p>The development of technologies creating virtual reality is opening up new business opportunities. It is already supporting e-commerce, desktop sales, marketing, and promotion in many aspects today. Moreover, reality creation is already occurring in industries like:</p>
<ul>
<li>real estate,</li>
<li>gaming,</li>
<li>urban planning,</li>
<li>architecture,</li>
<li>custom contracting.</li>
</ul>
<h3>Blockchain</h3>
<p>Blockchain is a technology that is still mainly associated with cryptocurrencies and cutting-edge projects. However, it has already found a space for itself in business. At the moment, blockchain is used in several business aspects.</p>
<ul>
<li>Fraud protection &ndash; a data chain that does not allow editing of historical data and always provides access to it is an effective method to protect against fraud.</li>
<li>Supply chain management &ndash; complete supply knowledge can be quickly, efficiently, and most importantly, securely processed through the blockchain.</li>
<li>Secure data sharing &ndash; sending data with the ability to track the entire process of its circulation, and doing so with high security standards? It's already happening.</li>
</ul>
<h2>Summary &ndash; technology in business</h2>
<p>Business and technology are closely intertwined at every turn. Entrepreneurs who are thinking about business development realize how much they can gain from modern solutions. I hope that with this article I have introduced you to the importance of technology in business today.</p>

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The role of technology in business is growing month by month. What role does technology play in business today? Read on!

Role of technology in business - read article | Escola

Role of technology in business

<p>A scenario that comes true surprisingly often is based on badly invested money in an app idea. Nearly 30% of startups fail because they run out of money. They are also unable to sell their product because they don't really know what they are selling. This, in turn, entails a problem in describing the product. The customer doesn't understand the idea so the startup loses another opportunity. As a result, you run out of money. What to do to avoid such a scenario? With the answer comes an MVP.</p>
<p>How to create an MVP, thanks to which you will test your product and fit into the planned budget?</p>
<h2>What is an MVP?</h2>
<p>Minimum Viable Product is a working program that you can share with your audience. But how does it differ from a complete product?</p>
<p>The MVP concept is to create the most essential features of the application. Then the application is made available on the market. This happens in a very short time and without involving all your resources. Thanks to this, the first users will receive a functioning application and you will receive a package of benefits that the implemented MVP brings.</p>
<h2>What are the biggest benefits of creating an MVP?</h2>
<h3>Time</h3>
<p>Time is one of the most significant benefits of creating an MVP. Quick release of the app allows you to achieve your goals and first results faster. The budget spent on the app will not be frozen for a long time, and you will gain knowledge from the market.</p>
<h3>Certainty</h3>
<p>The product in the MVP version works in the actual market environment. Thanks to this you gain confidence that you are developing it in the right direction.</p>
<p>Data collected during the use of the application by real customers allows you to find out exactly</p>
<ul>
<li>what functions need improvement,</li>
<li>in what direction to develop the application in the future,</li>
<li>how the product reacts to competition.</li>
</ul>
<h3>Savings</h3>
<p>Do you like losing money? In the context of saving expenses in startups, the demand on the time of developers, testers, and project managers plays a huge role. By creating an MVP, you limit the scope to the most important features of the application. By doing so, you reduce the number of hours required to make the app.</p>
<p>However, this is not all of the savings. Fewer features also means fewer infrastructure resources needed to maintain the application. With MVP, you save on server resources, for example.</p>
<h3>Development</h3>
<p>MVP is first and foremost a space for development. When you reduce the complete concept of an application to a minimal version, you retain development space all the time.</p>
<p>With MVP development, you accomplish two goals simultaneously:&nbsp;</p>
<ul>
<li>The application performs the basic tasks set before it.</li>
<li>At the same time you create more functions.&nbsp;</li>
</ul>
<p>Parallel work in these scopes is a double benefit for you.</p>
<h2>How to start creating an MVP?</h2>
<p>The process of creating a complete application and its MVP looks very similar at first. Start by creating an app idea and describing it. It's best to describe it in the form of a brief which will help describe your idea, making it easier for the project team to understand it.</p>
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<p>A well-described brief is a big step on the path to creating an MVP. In the next step verify this brief. Preferably during a conversation with your contractor. During such a meeting you will define the most important functions and the scope of work to be done to create the MVP. Take advantage of your contractor's experience, ask questions, dive into the topic, and don't be afraid to ask difficult questions.</p>
<p>In the next steps you will move to the stage of making the application and testing it before releasing it on the market.</p>
<h2>​​How to avoid mistakes while creating an MVP?</h2>
<p>As in any process, also during the creation of an MVP you can make mistakes that will determine the success of the project. What to do to avoid them?</p>
<h3>Plan a complete product</h3>
<p>Create a vision of the complete product from the very beginning. Focusing only on the most important features will make the concept of the application blurry during development.</p>
<p>Defining a path for the entire product will keep the direction of the work in line with the vision. First, define the overall solution and then choose the most important features.</p>
<h3>Research the market</h3>
<p>A popular mistake when creating an MVP is to ignore information coming from the market. Research the competition, target audience, and potential interest in your solution. This is very valuable information that will help define the features that should be included in the MVP from the start.</p>
<h3>Choose the right team</h3>
<p>There are a large number of application development companies and teams available on the market. The right choice can be difficult. However, there are a few factors that you should pay attention to.</p>
<ul>
<li>Size of the team - a larger team means greater certainty that the project will be delivered on time and with quality.</li>
<li>Portfolio - experience gained in previous projects creates the value of the team. Check what applications they have created so far and how they were received by the clients.</li>
<li>Commitment - remember that your goals are the most important. Choose a team that is committed to learning about your idea and its challenges.</li>
<li>The quality of the team has a direct impact on the success of the application. Check what kind of reviews the companies you are considering boast.</li>
</ul>
<h3>Analyze feedback</h3>
<p>Information received from users is one of the most important sources of MVP information. Analyze customer feedback and try to respond to the suggestions of the engaged audience. By supporting users in using the app, you will guarantee yourself success.</p>
<h2>The cost of creating an MVP</h2>
<p>As with creating a complete application, the final cost depends on the size and complexity of the project. Creating an MVP is intended to limit the initial expense. However, complex applications can cost several hundred thousand even in the minimal version.</p>
<p>The best support in determining the exact cost of an MVP is a well-described brief supported by a design workshop.</p>
<p>What kind of team do you need to create an MVP?</p>
<p>By definition, an MVP is an application that is created with only the most important features in mind. However, even in this situation, the team will be very similar to the one needed to create a complete application.</p>
<p>Such a team includes:</p>
<ul>
<li>Product Owner &ndash; the person who decides on the most important issues concerning the creation of the MVP and its subsequent development.</li>
<li>Business Analyst &ndash; the person responsible for supporting the creation of project documentation and helping to define the scope of the MVP and the path of its later development.</li>
<li>Project Manager &ndash; the person who oversees the process of implementation, preparation of individual elements, and programming them.</li>
<li>Designer &ndash; responsible for creating the appearance of the application and designing the experience of users using it.</li>
<li>Programmers &ndash; direct contractors who materialize your idea and create the features of the application.</li>
<li>Testers &ndash; creating an application, even in MVP form, is a complex process. While attaching more features, unwanted behavior of the program may arise. It is essential to test it before releasing it on the market.</li>
</ul>
<h2>MVP creation &ndash; summary</h2>
<p>The success of an application is influenced by a lot of factors, and the creation of the application itself is burdened with the need to incur a large investment. In this case it is necessary to minimize the risk of failure. This is what an MVP is - reducing the risk to a minimum.</p>
<p>Creating a version of the application that has only selected key features is a popular practice. At the same time you can develop your application and meet the basic goals. This is a great comfort in the context of both long-term projects and those with a specific deadline.</p>
<p>If you are thinking about creating your own application, but the specter of failure effectively dissuades you from this idea, then creating an MVP is the perfect solution for you.</p>

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Nearly 30% of startups fail because they run out of money. How to avoid such a scenario? The answer is MVP Development. Read it now!

MVP Development - create an app without looses | Escola

MVP - Minimum Viable Product, or how to create an application and not lose

<p><strong>Marcin Kuśmierz, CEO of Shoper, a company listed on the Warsaw Stock Exchange, has joined Escola's shareholders. He became the second largest partner of the company. The new shareholder has signed a lock-up agreement for 12 months from the moment of Escola's debut on NewConnect. The investor will support the development of the company and participate in the implementation of the new development strategy.</strong></p>
<blockquote>
<p><span style="font-weight: 400;">"</span><em><span style="font-weight: 400;">Our goal is to become a leading player on the mobile solutions market in the region of Central and Eastern Europe. Marcin's extensive experience, who joined Escola as a significant shareholder and member of the Supervisory Board, will have a positive impact on the dynamics of our development. We also want to take advantage of his experience when preparing for the IPO </span></em><span style="font-weight: 400;">&ndash; says </span><strong>Krzysztof Wojewodzic</strong><span style="font-weight: 400;">, CEO Escola.</span></p>
</blockquote>
<p><span style="font-weight: 400;">Marcin Kuśmierz was a long-term CEO home.pl S.A., and then he was also responsible for the development of 1&amp;1 IONOS, the largest Internet service provider for SMEs in Europe, in the countries of the CEE region. In January 2021, he became the President of the Management Board of Shoper S.A., the owner of the most popular e-commerce platform in Poland supporting online stores in the SaaS model. He is an investor in several technology companies, which are leaders in the CEE region, which he supports in their transformation and building a growth strategy. He has a 25-year-old experience in managerial positions in the e-commerce sector, information technology, and the online payments sector.</span></p>
<blockquote>
<p><em><span style="font-weight: 400;">"Escola is a company that has a chance to become one of the European leaders in the field of advanced mobile solutions. It already develops a number of innovative products, supports prestigious Polish and foreign brands, and above all, has a strong competence and well-motivated team. I will support it in the development and implementation of a new growth strategy so that it optimally uses its development potential &ndash;</span></em><span style="font-weight: 400;"> comments </span><strong>Marcin Kuśmierz</strong><span style="font-weight: 400;">.&nbsp;</span></p>
</blockquote>
<p><span style="font-weight: 400;">Escola S.A. develops through software house services, as well as mergers and acquisitions and venture building. So far, the company has taken over ClickMaster company from Krakow, among others, becoming the owner of the Mobile Trends conference brand, and in April it accepted an experienced team of programmers from the Katowice-based IT.focus company to Escola. The company is also developing its activities in the direction of data science and the segment related to IT consulting.</span></p>
<blockquote>
<p><span style="font-weight: 400;">"</span><em><span style="font-weight: 400;">We see Escola's development on two pillars: the development of the software house structure which is predictable and brings constant revenues, and the other by subsidiaries that develop their own products based on technologies created in the company, e.g. for the e-commerce market or e-learning. Such a diversified model allows us to maintain a stable income and generate profits, and on the other hand, invest in new sectors, thanks to which we can dynamically increase the valuation of the entire capital group </span></em><span style="font-weight: 400;">&ndash; adds </span><strong>Krzysztof Wojewodzic</strong><span style="font-weight: 400;">.</span></p>
</blockquote>
<p><span style="font-weight: 400;">The subsidiaries of the Escola capital group include: the Frivo application developed by Frivo Sp. z o.o., the Meetinga.com application, the e-learning platform Wellms.io, the online course platform MyVOD.io, and software for online stores Heseya.com. In the coming months, the company intends to focus on the development of subsidiaries and a stable segment of software house services.</span></p>
<p><span style="font-weight: 400;">Last year, Escola took 1st place among Polish companies and 8th place in Central and Eastern Europe in the Deloitte Technology Fast 50 Central Europe 2021 ranking in the "Growth Stars" category. Escola also ranked 6th in Clutch's global ranking of the fastest growing IT companies with an average revenue growth of 180% for 2019-2020.</span></p>
<p><span style="font-weight: 400;">About the company: Escola S.A. - www.escola.pl - is a technology company creating web and mobile applications. In addition to its core business as a software house, the company diversifies the business with its own products. The company intends to debut on NewConnect in 2022. The management board and the main shareholder of the company is Dr. Krzysztof Wojewodzic. Escola is supported by an experienced Supervisory Board, which includes Prof. Witold Orłowski, among others.</span></p>

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Marcin Kuśmierz, CEO of Shoper, a company listed on the Warsaw Stock Exchange, has joined Escola's shareholders.

Marcin Kuśmierz acquires 15% of shares of Escola S.A.

<p>The functionality of mobile apps is making them increasingly used in the business environment. With mobile apps, you literally have business in your pocket. How can apps support your business departments and improve their operations? Here's a breakdown of ideas for using mobile apps for enterprise.</p>
<h2>HR applications</h2>
<p>HR is the perfect space to optimize with mobile apps. They will help you speed up processes and make basic tasks easier.</p>
<h3>Onboarding app</h3>
<p>New people in the company need time to find themselves in the new reality. This time can be significantly shortened by using an onboarding app. Depending on the situation in the company, you can conduct training or provide necessary information.</p>
<p>Use the training platform for effective onboarding. Thanks to it, you will not only speed up the implementation of new people, but also train regular employees in new competences.</p>
<h3>Application for travel booking</h3>
<p>Automating the process of booking travel and making travel changes is a significant time saver. Business trips are becoming more and more frequent and organizing them takes time that can be successfully spent on tasks.</p>
<h3>Application for expense reporting</h3>
<p>Finances in a company - one of the most important aspects of business. Recall the last \"mill\" at work. Was it easy for you to still think about transferring and ongoing reporting?</p>
<p>A simple way to automate the expense process is to create an app dedicated to this purpose.</p>
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<h2>Communication applications</h2>
<p>Even in distributed environments where most communication is done over the internet, contact with employees is an essential aspect of running a business. The exchange of thoughts, tasks, information, or opinions takes place hundreds of times a day and affects every element of your business. Therefore, taking care of easy communication is one of the most important challenges managers face.</p>
<p>Create a solution which will be tailored to the specificity of work in your company. This way you will gain the time that is spent on communication.</p>
<h3>Direct connections in the application</h3>
<p>The biggest challenge is usually contacting people from remote departments. The availability of contact information in the app allows you to quickly schedule a meeting or contact them directly.</p>
<p>It's a simple solution that makes contact very easy and speeds up work.</p>
<h3>Application for room booking</h3>
<p>Reservation of rooms for meetings is often done through the secretary, where there is a list and a schedule of those signed up for specific rooms. While signing up on the reservation list is not a problem, handing over the date of the meeting often causes confusion. I'm sure you're familiar with the situation where someone was late to a meeting because they thought \"it was tomorrow\" or got the hours wrong.</p>
<p>Create an app to book meeting rooms and conference rooms. This will solve all the problematic issues related to occupying such a room.</p>
<h3>Application error reporting</h3>
<p>Often people, not related to the website, marketing, or sales, observe the material available on the internet. Just as often they find mistakes or typos. By providing the ability to report such errors, you care about quality and streamline the process of making corrections.</p>
<h3>Internal News App</h3>
<p>Why does your company need to inform only externally about the news happening in the company? Nothing stands in the way of informing your colleagues about successes achieved together. It is not only about dry messages about changes taking place in the organization. A brand is built by people, therefore it is worth taking care that everyone knows and understands the communication which is carried out by marketing and sales.</p>
<p>Consistent image of the company builds trust of customers, and trust translates directly into increased sales.</p>
<h3>Knowledge of the company in the application</h3>
<p>As they operate, people in the company gain experience and gain valuable knowledge. Sharing this knowledge and experience with other teams is extremely important. It is the key to improving the quality of delivered products and services and supporting process optimization.</p>
<p>Knowledge flow is the strength of your company! Make it as easy as possible. We hold a smartphone in our hand almost all the time. Let's use this moment to share knowledge with employees.</p>
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<h2>Apps for sales</h2>
<p>The value of the sales department in the company's structures does not need to be discussed. What should be done, however, is to optimize its work and support sales activities. How do applications help sales?</p>
<h3>App with product knowledge</h3>
<p>What characterizes every good salesman? Excellent knowledge of the product and service offered. Create an app to develop your salespeople's product knowledge. This will help you gain salesperson effectiveness that will be reflected in your results.</p>
<h3>Sales questions</h3>
<p>In the sales process, many questions are often asked that require a quick and precise answer. Duplicating the activity of searching for the same question is pointless in every way.</p>
<p>Create an app where salespeople can add questions asked by customers and the best answers. This will save their time in solving questions that have already been solved once. This is an easy way to gain time for your salespeople.</p>
<h3>Real-time inventory</h3>
<p>Customers expect quick answers. They are used to seeing if a product is on the shelf. Many of them have developed a behavior pattern: there is a product &ndash; I buy. There is no product &ndash; I look for it at the competitor's. As a result, the effectiveness of sales increases, plus the customer's satisfaction with the contact with the seller increases.</p>
<p>Provide your salespeople with an application, in which they can check the stock or availability of services in real time. Thanks to this, you can easily increase your sales results.</p>
<h2>Apps for manufacturing</h2>
<p>As you can see above, apps are able to support businesses on various levels. Manufacturing is also a space that can be optimized using apps.</p>
<h3>Tracking the location of items in an App</h3>
<p>Delays and downtime in manufacturing are unacceptable. Good planning is the solution to support the continuity of the production process. But how to support production planning and management?</p>
<p>Create an application for real-time tracking of location and circulation of items and semi-finished products. Thanks to it, people responsible for production will gain information necessary for effective process planning.</p>
<h3>Application for quality control</h3>
<p>One of the tasks of any type of production is quality control. It is a process that does not forgive mistakes and must be carried out in accordance with the required patterns. In order to make sure that the quality control is carried out according to the procedure, provide your inspectors with an application containing checklists for all control processes.</p>
<p>With a quality control application you can be sure that the products come out of the production line as expected.</p>
<h2>What to do next?</h2>
<p>Create an app for your company with Escola!</p>

How do enterprise mobile apps support business growth? What are the most popular types of enterprise apps? Read now!

Enterprise mobile applications idea. Read now! | Escola

Mobile application ideas for enterprises.

<p><strong>Everyday life of each of us involves the use of mobile applications. Popularity of programs installed on smartphones is reaching record results and displacing other channels of contact, obtaining information, or shopping. Applications created by companies are increasingly successful. However, the potential of applications is often not fully exploited.</strong></p>
<p><span style="font-weight: 400;">How to use the full possibilities offered by sales apps?</span></p>
<p><span style="font-weight: 400;">The increase in sales by using an app is influenced by the ease of using it. Phones accompany us all day long. Your clients use them in the same way.&nbsp;</span></p>
<p><span style="font-weight: 400;">How does having a phone by a customer affect sales results?</span></p>
<p><span style="font-weight: 400;">The answer is the moment when a purchase need arises. Thanks to the app on the phone, your customers always have access to your offer. This means that they can order at any place and time. This way of fulfilling a purchase need is a revolution that is already underway.</span></p>
<p><span style="font-weight: 400;">A website forces your audience to use a computer. Alternatively, customers can make a purchase on a mobile site, but these are not as convenient and adapted to be used on smartphone screens.</span></p>
<p><span style="font-weight: 400;">How do you maximize the availability of your offerings on customers' phones?</span></p>
<h2><span style="font-weight: 400;">Branding boosts in-app sales</span></h2>
<p><span style="font-weight: 400;">Customers like what they can easily see. The principle of accessibility, working in the context of a sales app, is an incomparable business advantage. An average phone user looks at their screen every 12 minutes, performs 2,500 touches and spends about 2 hours and 43 minutes in front of it. No other communication channel provides such exposure for your brand. What's more! These are the views of users who belong directly to your target group!</span></p>
<p><span style="font-weight: 400;">The application on the customer's phone is not only a sales support, but above all, it is a crushing advantage over the competition.</span></p>
<h2><span style="font-weight: 400;">Personalization drives sales apps</span></h2>
<p><span style="font-weight: 400;">Mobile apps offer a wide range of functionality. This allows you to personalize the user experience. A customized experience will always strike a chord with the viewer. This translates directly into increased conversions.</span></p>
<p><span style="font-weight: 400;">With a sales app, you provide your customers with the ability to personalize and customize your product to individual preferences. Marketing already knows that personalization is the force that spurs sales. In this case, it's more than providing personalized products.</span></p>
<p><span style="font-weight: 400;">It's also about analytics. Information about products chosen, options, or customer feedback itself allows you to better customize your offerings. Developing products in the direction set by your customers is a strategy that guarantees success.</span></p>
<h2><span style="font-weight: 400;">Comprehensive service delivery</span></h2>
<p><span style="font-weight: 400;">The concept of comprehensive service delivery has evolved over time. Today it is not only about providing customers with quality service including comprehensive support in the realized scope. It also means providing the recipient with appropriate knowledge, information, and possibility of independent interaction with the product or brand.</span></p>
<p><span style="font-weight: 400;">A mobile application is another element of comprehensive customer service.</span></p>
<h2><span style="font-weight: 400;">Specialized retailer apps are gaining in popularity</span></h2>
<p><span style="font-weight: 400;">According to SensorTower research, Europeans are increasingly opting for specialized retail apps instead of Marketplaces. Supermarket apps gained huge popularity during the pandemic, and the number of fashion apps users is growing all the time. In the first half of 2022, fashion had as much as 32% of the market, that's only 2% less than Marketplaces (34%).</span></p>
<p><span style="font-weight: 400;">This is a very good time to create an app for your store.</span></p>
<h2><span style="font-weight: 400;">Sales app is a marketing support</span></h2>
<p><span style="font-weight: 400;">Making sales is one of the tasks of a mobile app. However, marketing is responsible for delivering audiences and customers for your business. Easy integration with marketing platforms and social media allows you to provide key information for marketing.</span></p>
<p><span style="font-weight: 400;">Using social media in the context of a sales app also takes on a whole different dimension. It allows their place in the marketing funnel to start expanding into the next steps. Plan your social media placement and support well with your app.</span></p>
<h2><span style="font-weight: 400;">Sales app builds loyalty</span></h2>
<p><span style="font-weight: 400;">A critical aspect of business is building brand loyalty. By doing so, customers are more likely to return to purchasing on a regular basis. However, not every business uses a great tool like a mobile app for this purpose.</span></p>
<p><span style="font-weight: 400;">Through the sales app, you will create the impression that you are personally responding to your customer's current situation. You'll provide personalized offers and promotions and create a UX that your customers will want to return to.</span></p>
<p><span style="font-weight: 400;">Think of the potential that is very close to the customer: the app can support a loyalty system that will encourage your customers to buy again.</span></p>
<p><span style="font-weight: 400;">A mobile app allows you to deliver personalized offers to your customers depending on where they are.</span></p>
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<h2><span style="font-weight: 400;">Apps allow for new ways of building engagement</span></h2>
<p><span style="font-weight: 400;">Gamification is a useful strategy for app developers to increase user engagement and encourage more shopping within the app. By offering rewards for activities such as daily check-ins, writing reviews, and making purchases, and incorporating mini-games or other gamified elements, app developers can make the shopping experience more entertaining and enjoyable for users.&nbsp;</span></p>
<p><span style="font-weight: 400;">This can lead to increased session duration and more frequent app usage, which can ultimately result in more purchases. SHEIN has effectively implemented gamification traits from Chinese eComerces and now has the highest session duration in its market, with 56% of users opening the app more than two days per month.&nbsp;</span></p>
<p><span style="font-weight: 400;">By making shopping more enjoyable through gamification, app developers can increase user engagement and drive more sales.</span></p>
<p><span style="font-weight: 400;">Make shopping your products an entertaining experience.</span></p>
<h2><span style="font-weight: 400;">Direct marketing in a sales app</span></h2>
<p><span style="font-weight: 400;">A tool that allows you to communicate directly to your audience, on top of that it allows you to analyze data and interact directly with users. Yes, it's a sales app.</span></p>
<p><span style="font-weight: 400;">Create personalized messages and announce promotions for selected types of customers, e.g. those using only a mobile or those in a specific location. The application allows you to send push notifications, which are a very effective channel of contact with your customers. Good mailing campaigns have an open rate of 30%, while push notifications can reach 90%.</span></p>
<p><span style="font-weight: 400;">Such a result and a personalized offer are a simple way to increase sales results.</span></p>
<h2><span style="font-weight: 400;">Sales app vs. customer value</span></h2>
<p><span style="font-weight: 400;">The primary goal of creating a mobile app is to increase the level of customer interaction with your brand. The possibility of two-way communication on different levels allows building a sense of influence on the development of the brand, which is a great value for the customer.</span></p>
<p><span style="font-weight: 400;">This approach translates into customer loyalty. In the aftermath, you will reach out to new customers, for example, by creating a referral program.</span></p>
<h2><span style="font-weight: 400;">Can a sales app improve your company's performance?</span></h2>
<p><span style="font-weight: 400;">Definitely yes. Apps have a multitude of ways to increase sales and support marketing. Just consider which ones will be the best fit for your business.</span></p>
<h2><span style="font-weight: 400;">What to do next...</span></h2>
<p><span style="font-weight: 400;">Let's talk about your sales app!</span></p>

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Read on to learn how a sales app boosts your business results. What your marketing gains from it. How can it influence Your growth. Read now!

Sales app - how to use it to increase results? | Escola

How to achieve sales goals with a sales app

<p>Designing digital products takes place in several stages, the most obvious of which seems to be the one responsible for the code layer. However, what a user of your application will see on a computer, tablet or phone screen also has to be carefully designed and executed. This is where the skills of UX (user experience) and UI (user interface) designers are necessary.</p>
<h2>What do UI design and UX design have in common?</h2>
<p>UX and UI have a bit in common. You'll read on about the differences, but let's look at the points of contact first. In both cases, we are dealing with disciplines that incorporate:</p>
<ul>
<li>design thinking, which is design and functional thinking;</li>
<li>insight into user needs, and thus the ability to identify them and create a useful response to them;</li>
<li>the goal of creating a product that delights users and meets business expectations.</li>
</ul>
<p>It might seem that there is a lot of overlap between these two roles, but each is responsible for a different stage of product design. So they don't so much overlap as they complement each other and together fulfill the next stages of the project.</p>
<h2>What is UX design?</h2>
<p>User experience focused design is a way of looking at design through the lens of quantitative and qualitative research. UX design is the process of creating products that aim to provide the best possible experience for the product user.</p>
<h3>What does a UX designer do?</h3>
<p>It is a person who focuses their work around user needs and behaviors. One of the primary tasks of a UX designer is to find out the needs of future users of an application. Other tasks that belong to UX designers are:</p>
<ul>
<li>planning the content strategy and information architecture, that is, the placement of specific descriptions, features, and content in the application or on the website;</li>
<li>testing and prototyping to find the layout of content and features that is optimal for users;</li>
<li>analyzing, researching, and coordinating the design of the product through the various stages of development.</li>
</ul>
<h2>What is UI design?</h2>
<p>User interface design is the process of creating the final look of an application. At this stage of design the tiniest details like typography, iconography, images, interactive elements, their positions and animations are taken into account. It is at this stage that an accurate visualization of the previously designed experience is created.</p>
<h3>What does a UI designer do?</h3>
<p>The UI designer's tasks follow the UX design. It is the UI designer who creates the styling of the product, its visuals, colors, and typography. Moreover, UI design includes:</p>
<ul>
<li>creating the interactions between the various elements of the system and how they work and transition between views;</li>
<li>designing responsive elements and the way they will be displayed on different devices.</li>
</ul>
<h2>Why should designers know both UX and UI?</h2>
<p>In theory, these two fields work independently, but a general knowledge of how both work is useful at every stage. A UX designer who knows what UI design is all about will more easily design the user experience in a way that is graphically feasible. The same goes for UI designers, graphic design doesn't always execute well on the capabilities or needs of users, so it's good to know what the UX designer had in mind.</p>
<h2>One person as UI and UX designer</h2>
<p>Experienced UX designers often develop their skills in the UI direction. A UI designer, on the other hand, should not discard knowledge about UX. That's why you can often find designers who combine these two roles and are responsible for the design of an application or a website from the very beginning to the end. They often do it as efficiently as people specialized in one field, which is why companies often look for people with a full cross-section of design skills.</p>

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Digital products need good design. What is UI UX design and what role does it play? Read on to find out!

What is UI UX design? What are the differences? | Escola

What is UI/UX design?

<p><strong>Regular code review during the course of a software project helps to complete the project smoothly. Unrepaired bugs are like a snowball. Detecting them at the very end of the process costs significantly more effort, time, and money which is spent on last-minute fixes. How to conduct code review in order to avoid the accumulation of errors and maintain a good atmosphere in the team?</strong></p>
<p>My suggestion is to look at code review as two layers of work. The first layer is purely technical. Planning and organization help to reduce errors. The second tier is the social and emotional aspect. It's worthwhile for you to rethink communication, taking into account aspects of the personalities on the team and how they work. Communicate to your team the most important points about code review and the approach to its organization. Well, yes, but what to communicate to them and how to organize it?</p>
<h2>Code Review in technical terms</h2>
<p>Before you start code review, put its various elements on the process path. Permanently. Regular code reviews are the only way to avoid last-minute project fixes. Only when the space for code review is blocked on the process map, move on to planning its specifics.</p>
<p>First, determine what areas the code review will cover. This way, everyone will know what to expect and what elements are critical to projects.</p>
<p>Knowing exactly the space you'll be covering, set a strategy for how you'll operate and test. A common mistake during code review is duplicating work that can be done by automations. If something can be tested by automation, there is no point in putting time and effort into it. So how to do code review?</p>
<h3>Code from a holistic point of view</h3>
<p>Focusing only on new code is a mistake that happens in every team. Sometimes it's tempting to check only the new code elements and status since the last code review. Treat the code as a whole. Check:</p>
<ul>
<li>what impact the new code has on the old part,</li>
<li>if the logic of the code has not been disturbed by newly written parts,</li>
<li>if there are no fragments left relating to the deleted code, such as old queries.</li>
</ul>
<p>Checking the new code is not only to determine the correctness of its writing. Before you start the first code review determine, what function the new code plays in the whole system, and do not disturb its structure. Speaking of structure, I mean both the logical correctness, as well as the appearance of the code.</p>
<h2>Why do you need regular code review?</h2>
<p>The rule is simple: unchecked code does not pass further, and it blocks the implementation of subsequent tasks. Regular code reviews mean smooth work for the whole team.</p>
<p>When reviews are done too infrequently, more problems arise. Limited time for code review doesn't allow you to write good comments, and without them future reviews, fixes, and changes become more difficult.</p>
<p>Of course you can divide code review into smaller stages, which also works, but in this case regularity is the key to success.</p>
<h2>Code review from a social perspective</h2>
<p>Code review (CR) is not just checking technical aspects of a project. It's working with a team made up of people. Nobody likes to be shown the mistakes they made while writing the code on the forum.</p>
<p>That is why it is a good idea for you to establish a kind of CR work culture with your team. You also need an ironclad consistency in keeping your agreements. A cool head will always be in place. Do not let emotions in the team take over.</p>
<p>Above all, build awareness in the team that code review is not a personal picking on people from the team, code review is:</p>
<ul>
<li>caring about the quality of code;</li>
<li>developing skills of both the reviewer and the reviewed;</li>
<li>space for creating new ideas and out-of-the-box solutions to problems.</li>
</ul>
<p>Commonly encountered problems during CR are stylistic errors. How to treat them? It's simple. Differences in code writing style are natural and occur in every team. Discussing them is actually working on best practices and a consistent flow. By approaching code styling in this way, you will build a sense of good organization within the project.</p>
<p>Remember: the only enemy during code review is bugs, not team members.</p>
<h3>You don't know everything, that's a fact.</h3>
<p>A development team is a compilation of people with different experiences, knowledge, skills, and interests. Often by checking out the code, you can learn a lot from others. A developmental approach to CR is a simple path to becoming better.</p>
<p>When you are thrown by a piece of code that you yourself would simply write differently, ask yourself if that's really the problem. Imposing your "better" solutions is not always an effective way to achieve a goal. Discuss the issue with your team and suggest another solution if necessary.</p>
<p>It may happen that some of the code is not fully understood by you. The worst thing you can do when you find a bug or such a piece of code is to leave a "wrong" comment. Play the role of a mentor, describe the problem and explain why your solution will work better.</p>
<h3>Be like a good father "Strict but fair".</h3>
<p>There is no allowance for bugs in code, point them out as well as describe, explain, and talk them through with your team. Remember that by checking the code, you actually take responsibility for it. That's why you can't afford to leave defects in it.</p>
<p>Direct your strictness towards bugs, not people. The worst thing you can do during a code review is to take personal jabs or insult the person responsible for a given piece of code. However, sometimes it may happen that you will disagree whether the pointed out bug is really a bug. Then look for a third person to solve the issue.</p>
<p>Approach each code review individually. Try to understand why the person wrote the code in such a way. Perhaps it is a junior for whom code checking is still a very stressful part of the job. Often the problem may lie much deeper than in Git, and arranging a call and explaining the whole thing is the best way out.</p>
<h3>How to build a good atmosphere around CR?</h3>
<p>There is one irreplaceable method to build a positive code review experience. It's praise. If you see code that you like, praise its author. Everyone likes to be praised, even a Senior, from whom high quality code is expected, will be happy when you point out a job well done.</p>

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How to perform code review? Efficiently, quickly and without unnecessary tensions in the team. What does it mean? Read on to find out!

How to perform code review? What to avoid? | Escola

How to perform a code review

<p><strong>For many businesses, creating a mobile app is opening up another channel for direct sales, communication, or customer engagement. The growth of virtual customer contact spaces began with the transition of businesses to e-commerce, but mobile apps offer a completely different level of capability than an online storefront.</strong></p>
<p>Mobile app development is accelerating. You can find just over 2 million apps in the App Store and over 2.5 million in the Play Store. Today, when starting a new project or even starting a new business, a mobile app is one of the integral parts of the plan for growth. A mobile app is one of the most important elements of business development, whether you are starting a new project or building your business from scratch.</p>
<p>So, how do you choose a team of developers to create an app?&nbsp;</p>
<p>What to pay attention to when choosing a software house?&nbsp;</p>
<p>How to check potential partners?&nbsp;</p>
<p>I answer these questions in the article below.</p>
<h2>Inhouse vs outsourcing mobile app developers</h2>
<p>Despite the mobile application market growing so fast, not many companies choose to design them themselves. This requires an experienced team that knows how to:</p>
<ul>
<li>optimize and create key app features,</li>
<li>design the interface so that users can easily use the functions,</li>
<li>plan the application development path,</li>
<li>design ways to achieve business goals or monetization.</li>
</ul>
<p>Apart from experience, it is also worth paying attention to the costs of maintaining a development team. A team consisting of several programmers, a project manager, and testers is a large financial outlay. In the context of the project implementation and organization of workstations, an investment in your own team can be disproportionately large to the expected results.</p>
<p>In order to save costs, most often activities related to the maintenance of server infrastructure or organization of helpdesk are undertaken. The group responsible for the implementation of the project itself in most cases is selected by outsourcing programmers.</p>
<h2>Advantages of outsourcing</h2>
<p>Deciding to outsource, you gain not only the knowledge and experience of the team, but also a package of additional benefits.</p>
<p>Looking for programmers is particularly difficult on the market due to the high demand for specialists and growing conditions related to salaries and benefits.&nbsp;</p>
<p>What's more, companies implementing projects on commission, much better deal with hiring programmers, because work there is associated with the periodic implementation of new projects. Diversity in the work of programmers is important for their development and motivation, so they are more likely to choose companies with a diverse range of projects.</p>
<p>Finding the right people is also associated with additional costs.&nbsp;</p>
<p>Services of HR companies are increasingly expensive, and the very process of recruitment and screening of a potential candidate requires cooperation with an experienced specialist.</p>
<p>Another benefit of outsourcing is that you don't have to handle the accounting of individuals.</p>
<p>So how to approach outsourcing mobile app developers?</p>
<h2>Outsourcing app developers vs. outsourcing of teams</h2>
<p>The very concept of outsourcing in the context of mobile app development can be understood in two ways. An external company can provide you with the time of its programmers or take on the entire project. What is the difference between these two approaches?</p>
<h2>Outsourcing app developers</h2>
<p>If you have a project team that used to manage software development, you may just need to find a company that is able to provide the time of programmers who are not involved in other projects. Keep in mind, however, that it is then your responsibility to manage the execution of your project. Ideally, the development team should consist of:</p>
<ul>
<li>Product Owner, which is the person responsible for the product vision and development concept,</li>
<li>Project Manager, a person who can manage the implementation of IT projects.</li>
<li>Testers, although in this case it is also possible to find an external company.</li>
</ul>
<p>If your team is ready to implement the project, you need to provide it with people who with their knowledge and experience meet the needs of this implementation.&nbsp;</p>
<p>The advantage of outsourcing developers is certainly lower costs, but it involves taking on more responsibility for the project.</p>
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<h2>Outsourcing a team of mobile application developers</h2>
<p>An external team, responsible for mobile application development, is a completely different type of cooperation than outsourcing developers. On the part of your company, you can delegate a person who knows the vision of the project best - the Product Owner. This person will be responsible for communication and establishing details with the team.</p>
<p>Outsourcing the team means, above all, the security of a well-executed project. Firstly, the responsibility for its execution lies with the team, and secondly, they have knowledge and experience based on creating dozens of applications.</p>
<p>The team's know-how is not only the knowledge about the ways of executing and implementing the function, but also about proper project management, design, and testing. It's additionally the ability to estimate well the time of the project execution and a practical approach to achieving business goals.</p>
<p>The advantage of outsourcing a team that creates mobile applications is the convenience of cooperation, a guarantee of a well-executed project and all the know-how that goes with it.&nbsp;</p>
<p>How to choose the right partner to create a mobile application?</p>
<h2>Choose a potential business partner</h2>
<p>To choose the right software house, conduct a kind of evaluation of potential partners. First of all, check:</p>
<ul>
<li>Does it have experience in executing projects in a similar industry, category, or topic. Experienced team of programmers usually have already worked out the ways of realization of some groundwork, which will make the execution of the application simply cheaper and faster.</li>
<li>When they are able to start the project and whether they are able to commit the right number of people needed from the start of the project &ndash; having the right team is one thing, and their availability within the timeframe you require is a completely separate topic. Talking about resources without specifying project start and delivery dates may cause unpleasant situations during the cooperation. It is good to ask:&nbsp;<em>"ok, you have experience in this technology. Will you have resources in the next month?"</em></li>
<li>Customer reviews &ndash; there are portals that professionally collect customer reviews of IT implementations. An example of such a platform is Clutch. If the selected partner has positive reviews there and is highlighted by the platform, it is worth leaving them in the circle of interest.</li>
</ul>
<h2>How to get started?</h2>
<p>Start by talking to a representative of the selected company and ask about the workshop, the possibility of conducting it, and its price. This is the first step to a well-executed project. Observe the speed of response to your inquiries and the substantive nature of the contact. If your project is important to the company, you will receive quick and specific information. Don't be afraid to ask directly. This way will help you choose an IT service provider faster.</p>

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Outsourcing mobile app development - how to find the right team? What should You consider when choosing? Read now!

Where to find Outsourcing Mobile App Development? | Escola

Outsourcing Mobile App Development - how to find an app development company?

<p><strong>Developing applications that are available on multiple platforms simultaneously is sometimes necessary from a business point of view. Availability on multiple platforms means a larger number of users, and thus a better field for achieving goals. Is PWA the answer to the need of making applications available to a wide group of users? What is the cost of creating a web application? Does PWA have real advantages over native applications? We explain.</strong></p>
<p>What is a Progressive Web App? In simple terms, it is an application that is written using HTML, CSS, and JavaScript languages that can be understood by any web browser and on any platform.</p>
<h2>PWA characteristics</h2>
<p>In the context of PWA, several key characteristics of the technology are discussed.</p>
<ul>
<li>Discoverable &mdash; the app can be easily searched in web browsers and app stores.</li>
<li>Installable - The application can be installed on both desktop and mobile devices.</li>
<li>Re-engagable - PWA can send push notifications even when it is not active. In this way, it encourages the user to restart it.</li>
<li>Network-independent&mdash;the user does not need an internet connection to use the application.</li>
<li>Progressive&mdash;the interface adapts to changing screen sizes and input methods, or application operating methods.</li>
<li>Shareable - The application can be shared with users using a standard link.</li>
</ul>
<p>These features make PWAs increasingly popular. Moreover, as the example of Tinder shows, providing basic functions through a web application can allow the reduction of the required storage space by 90% compared to the native application. What other benefits does a PWA offer?</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/3956c1c3-018d-40a1-9880-eebb41467169?width=1400&amp;height=775" alt="Pasted Image 0" /></p>
<p>Source: https://medium.com/@addyosmani/a-tinder-progressive-web-app-performance-case-study-78919d98ece0</p>
<p>The Starbucks PWA application is a perfect example. Thanks to this technology, the application size was reduced from 148MB to 233KB, i.e. by 99.84%!</p>
<p>However, does PWA bring benefits only in the context of smaller space required to use the application? With the answer comes the example of Pinterest, which thanks to the web application, increased the engagement of its portal users.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/906eb656-4b21-46fc-be7d-11224c68daa5?width=1400&amp;height=787" alt="Pasted Image 0 (1)" /></p>
<p>Source: https://medium.com/dev-channel/a-pinterest-progressive-web-app-performance-case-study-3bd6ed2e6154</p>
<p>Importantly, the PWA reduced the Pinterest page load time from 23 seconds to 5.6 seconds!</p>
<p>This also reduced the amount of memory required to install the app.</p>
<p><img src="https://escola-www-api.stage.etd24.pl/assets/bd886f5c-458c-4d08-a654-7908d07eca1b?width=1400&amp;height=787" alt="Pasted Image 0 (2)" /></p>
<p>Source: https://medium.com/dev-channel/a-pinterest-progressive-web-app-performance-case-study-3bd6ed2e6154</p>
<h2>The cost of creating a Progressive Web App</h2>
<p>Companies consider different application options, often guided by the cost of the project. The cheaper solution is PWA. To create a PWA application, we use a programming language that is understood by all types of devices. So the application code is created only once. This translates into less work needed to be done by the programmers, i.e. less cost of the application.</p>
<h2>PWA vs website</h2>
<p>You can open the Progressive Web App using both a web browser and a program installed on your device. What are the features of the PWA used on desktop computers? PWA:</p>
<ul>
<li>works without an internet connection if its features do not require it;</li>
<li>has push notifications and periodic updates;</li>
<li>thanks to the formula of a web page, it is found by search engines&nbsp;</li>
<li>opens with a simple link, because you are hosting it from a server;</li>
<li>works on all platforms using a single code.</li>
</ul>
<h2>Progressive Web App as an Application</h2>
<p>Installed as a PWA program, it has several features that are particularly appreciated by publishing companies. First and foremost is:</p>
<ul>
<li>the ability to add the PWA as a shortcut on the desktop or quick access bar;</li>
<li>PWA's file storage feature;</li>
<li>access to the application after logging in;</li>
<li>the option to add to app stores in virtually any operating system.</li>
</ul>
<h2>PWA vs mobile app</h2>
<p>What are the key differences between a PWA and a mobile app?</p>
<ol>
<li>PWA does not require installation on your device - you can open it in a web browser window on any operating system.</li>
<li>PWA does not require much disk space.</li>
<li>Updating the web application only requires the user to refresh the page, with no additional installation required.</li>
</ol>
<h2>What is PWA - summary</h2>
<p>Progressive Web App is a technology for creating applications that are available in a web browser and as a separate mobile app. It allows you to create an application available for multiple platforms, using one common code.</p>
<p>Many companies not only saved money by choosing PWA technology, but also gained efficiency and satisfaction of the application users. We hope that you will also consider this technology when planning to create your own application.</p>

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What is PWA? It is an application that is available on multiple platforms. Progressive Web App can even be run in a web browser. Learn more!

What is PWA? When does it work? We explain. | Escola

What is a progressive web app? PWA explained

<p>In order to fully answer the question &bdquo;how to develop a mobile application&rdquo;, it is necessary to touch upon several aspects related to the process of designing, implementing, and deploying an application. You will learn about it later in this text. The first step is to write down an idea for your app.&nbsp;</p>
<p>What to do when you already have an idea for an app?</p>
<h2>Plan for your mobile app</h2>
<p>When creating a mobile app, it is a good idea to start with a detailed description of what you want it to be. At this stage, dissect your idea thoroughly and think about the most important issues related to the work and functions of the app. Answer the questions:</p>
<ul>
<li>What exactly is your application supposed to do?</li>
<li>How will it perform its functions?</li>
<li>How will it meet user needs?</li>
<li>How will you tell clients or investors about it?</li>
<li>How will you promote it?</li>
</ul>
<p>This stage will greatly speed up the future work of creating the application. The more accurate the answers you can provide, the easier the next steps in the process will be and the more likely the project will be successful.</p>
<p>There are also professional methods for initial analysis of the idea &ndash; mobile app consulting can prove to be an effective choice. For this purpose, it is best to take the support of a company that deals with the implementation of such projects, as their experience and knowledge will exactly meet your needs.</p>
<p>What can you do to move from your app vision to its implementation?</p>
<h2>Workshops: shaping the final result</h2>
<p>A well-described app idea is a great introduction to a workshop. During them, you will find answers to key questions about the product. It is worth it to use the support of specialists. Based on their knowledge and experience, you will build a coherent picture of the application and avoid many mistakes of novice developers.&nbsp;</p>
<h3>Business description of the application</h3>
<p>The answer to the question of how to develop a mobile app includes not only the technical aspect of the project implementation. It is worth defining:&nbsp;</p>
<ul>
<li>the idea to meet real user needs;</li>
<li>a way to support and fulfill the needs of your business;</li>
<li>realistic goals and how to achieve them through functionality.</li>
</ul>
<p>With a business description, you'll avoid the common mistake of creating an application that doesn't accomplish any goals and has no value to users or the company.</p>
<h3>Functional description of the application</h3>
<p>With the workshop, you will also create a description of the features of the mobile app. This allows the project manager to accurately describe the design and features of the app to a team of professionals. Moreover, it is a valuable documentation that allows you to put together the idea and the implemented project at any time.</p>
<p>It is at this stage that you plan the user behavior, the next screens of the application, and its exact operation.</p>
<h3>Financial aspect</h3>
<p>When your idea for a mobile application is already polished, and you have a functional and business description, you can learn about the costs of product development. At the valuation stage you will get to know the approximate cost of creating your mobile application, developers' work rates, and the cost of implementations and integrations.</p>
<p>This allows you to assess whether the cost of creating the app is within your budget. This is also the moment when you will learn how to create a mobile app spreading the cost over a longer period and gaining the most important functionalities.</p>
<p>By creating an MVP (Minimum Viable Product), your app gains the functionality that is most important to you. An app that makes money is an app that users return to. With more features, the app is attractive to users. That is why MVP leaves the door open for adding new features.</p>
<p>To gain confidence that the application will be successful, determine the MSC before proceeding. This is a criterion that indicates the minimum threshold for the success of the application. This will help you minimize the risk of failure and find out what your app needs to be successful.</p>
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<h2>Mobile application development process</h2>
<p>Mobile application development is a set of tasks that a project manager describes and plans. Pre-prepared documentation helps to establish the course of the implementation process and organize the work in a way that allows it to stick to the established threshold.</p>
<p>The project manager is in touch with you throughout the project, as well as consults and determines the next stages of implementation with you. Thanks to that, the whole process of mobile application creation is under your control.</p>
<h3>In which technology to create a mobile application?</h3>
<p>Before starting the application development process, you should think about the technology in which it will be made. The project manager will surely suggest the best solutions. The final decision depends on several factors:</p>
<ul>
<li>target platform &ndash; users of different mobile systems need separate applications. You can develop for both platforms at the same time, but this carries some limitations;</li>
<li>target functionality &ndash; some functions require the use of appropriate technologies and libraries. It is worth already at this stage to pre-plan the development of the application so that the technology fits into the future needs.</li>
</ul>
<h2>How to develop a mobile app? &mdash; What's next?</h2>
<p>When your application is at the stage of finishing development work, it is high time to plan its distribution and promotion among end users. In order for the application to bring the desired results and meet your objectives, it should gain a maximum group of users.</p>
<p>At this stage, think about how you will inform potential users about the availability of your solution. Plan how you will promote and market it, and start implementing it consistently.</p>
<h2>Summary</h2>
<p>Above I have covered the process of creating a mobile app in very general terms. I hope this article answers the question of how to create a mobile app in basic terms and the process is understandable to you.</p>

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How to develop a mobile app? The answer to this question includes several aspects from the whole process. Read on to find out!

How to develop a mobile app. What to take care. | Escola

How to develop a mobile app?

<p>Interactive agency, advertising agency, and software house, despite their great differences have also many points in common. Sometimes their services or competencies even match. So what are the differences between these companies and which one to choose for the implementation of individual projects? What are their specialties? Where can you find experts in a given field?</p>
<h2>Concept</h2>
<p>Creating a digital product is not easy, but "every journey begins with the first step". More often than not, the first step is a concept, a thought that sprouts from the initiator. When it starts to turn into something bigger, it becomes a vision divided into stages and the stage of looking for a partner or a contractor for the application or the whole project begins.&nbsp;</p>
<h2>The choice &ndash; interactive agency or software house?</h2>
<p>Probably at the beginning there are a few ideas, usually they are organized around a certain concept &ndash; it can be a web portal, mobile or web application, chatbot, or a system to support the company. But you don't know who to entrust this task to, who will do it best: Freelancer? Advertising agency? Interactive agency? Software house?&nbsp;</p>
<p>As you search for the best option, there are many unknowns. Each provider will say: &ldquo;We are the best", &ldquo;Come to us", &ldquo;High quality&rdquo;, &ldquo;Low prices&rdquo;, &ldquo;Look no further". Before you decide who you want to work with, consider the best collaboration model relative to your idea.</p>
<h3>Own IT department</h3>
<p>If your company will need constant access to IT and programming expertise, consider creating an in-house IT department. People working in such a department will be responsible for creating, developing, and maintaining digital products in your company.&nbsp;</p>
<p>The disadvantage of such a solution is often the narrow specialization of programmers. Typically, a programmer is an expert in a particular technology. For example, if he/she deals with web development on a daily basis, he/she will not necessarily execute a mobile application properly. This creates the need to hire more people who know the right technology.</p>
<p>An additional problem in creating an IT department within a company, are the high costs of recruitment, implementation, and difficulty in scaling this department (up or down) depending on the needs. Therefore, many companies decide to hire an external IT team.</p>
<h3>Software house or agency</h3>
<p>If your company needs access to specialists in different technologies and different fields, e.g., creating a website and its positioning, it is worth considering using the resources of external companies. The advantage of such a solution is that you do not need to hire more people, use their expertise and experience.</p>
<h3>Mixed approach</h3>
<p>If you have your own IT department which manages and creates elements for your needs, you can support it in relevant activities with specialists from a software house or an interactive agency. A dedicated team will &ldquo;appear&rdquo; at your company only for the duration of a given project or until the desired effect is achieved.</p>
<p><strong>Which model will be the best and most suitable for your company?</strong>&nbsp;</p>
<p>The classic answer is: it depends. And it really depends on many factors. From the size of the company and budget, through the specifics of the project, its sophistication and innovation, to its duration and priority.</p>
<h2>Where to look for the right services to get professional help?</h2>
<p>Searching for the right partner can make your head spin, so it's worth considering who to start working with to achieve your goal. And although some of the services offered by an agency and a software house will overlap, each company has its own specialties, as well as strengths and weaknesses.&nbsp;</p>
<p>So how do you differentiate between service providers and choose the right option?</p>
<h3>Marketing agency vs software house</h3>
<p>If your company or product needs promotion, then a marketing agency will be a good choice. This agency will help you build an image from scratch, including corporate identity.&nbsp;</p>
<p>Advertising specialists</p>
<p>Usually marketing goals are achieved by traditional methods such as advertising (TV, radio or press), graphic materials (leaflets, banners, brochures or catalogs) or large format advertising. Advertising agency will design packaging, shoot promotional videos, plan a photo shoot of products or employees, and even provide support during trade fairs or conferences.&nbsp;</p>
<p>The main activities of the agency are focused on the real world, as opposed to the software house, which focuses on creating in the virtual world. More and more often (especially in the era of pandemics), agencies extend the scope of their activities to the virtual world. A marketing agency can be commissioned to run profiles on social networking sites or conduct advertising campaigns.</p>
<h3>Interactive agency vs software house</h3>
<p>Interactive agencies are focused on marketing and promotion primarily in the network. In short, they deal with internet marketing. Their main goal is to build the image of a brand using technology.&nbsp;</p>
<p>Internet Marketing</p>
<p>If you need a company that will help you create an effective marketing strategy, build and develop customer relationships online, or conduct an effective social media campaign, then an interactive agency is the best address. In addition, many agencies deal with graphic creations and brand strategy.</p>
<p>In an agency, you will find help with issues of online campaigns such as Google Ads, Facebook Ads, Instagram, Twitter or TikTok, optimization and SEO (SEO and SEM), and help in creating marketing content for the website.</p>
<p>Often, interactive agencies are the ones that get companies talked about. It doesn't matter how, but it gets talked about. The goal is to increase brand recognition. A creative approach to marketing allows you to create the desired image, match it with an identity (colors, slogans, hashtags), and attract new customers using technology. It is also not uncommon to see agencies that create websites, design user interfaces for websites, and even web portals.</p>
<h3>Software house</h3>
<p>Software house is focused on software production. You will find digital products here. From websites, web portals, through mobile and web applications, to production management software or e-learning platforms. Just like marketing or interactive agencies implement typical marketing projects, software houses deal with technology projects.&nbsp;</p>
<p>Software</p>
<p>Together with a software house, you can design a digital product from scratch. Software houses often have business analysts on board who will support you at the concept stage and help you find ways to monetize. As a result, you will get a product with a preliminary monetization concept.&nbsp;</p>
<p>The visual elements are handled by certified professionals who will design the UX and UI based on experience, rules, and prevailing trends among users. As a result, these works will make your product pleasing to the eye and easy to use.&nbsp;</p>
<p>Websites, applications, or online stores require programming knowledge and language skills. Here you will find people with experience and skills. When you need a mobile app, it's a good idea to go to the experts. This will help you avoid many problems in the future.</p>
<p>Testers will check at the end if everything works as it should. It is still worth mentioning the security issues. Digital products need to be updated, maintained, and serviced. Having an experienced software house as your partner, you will get this in a package.</p>
<h2>Summary &ndash; software house or interactive agency</h2>
<p>I presented the above descriptions primarily to show the differences in the specialties and strengths of these companies. It often happens that interactive agencies have a few programmers on board who are responsible for simple websites. In the same way, in software houses you can find SEO specialists. This does not change the fact that these companies have their specialties.</p>
<p><strong>Agencies &ndash; marketing and advertising</strong></p>
<p><strong>Software house &ndash; software</strong></p>
<p>If you want professional services, then use specialized companies. And finally, please remember that low quality is remembered longer than a low price and high quality is remembered longer than a high price.</p>

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What to choose while thinking of creating web or mobile app? What kind of partner to choose software house or interactive agency? Read now!

Software house or interactive agency? | Escola

Software house or interactive agency - what to choose?

<p>A native app is written for a specific operating system. A hybrid app fits any system. How do you choose the type of application?</p>
<p>I was recently interviewing a studio specializing in mobile apps and found myself opening my eyes wide with surprise when I learned that all their apps are made as hybrids. I quickly considered two scenarios in my mind:</p>
<ul>
<li>either hybrid apps have already grown to the point where they should be offered to customers as the only solution,</li>
<li>or the company, having once been competent in web development (JavaScript), is doing relatively simple mobile projects, so it can solve customers' problems with hybrids.</li>
</ul>
<p>Many people who use or order mobile applications will not notice the difference between the same application written in different technologies, but for a specialist the difference is noticeable at a glance &ndash; primarily in the speed of operation, in the ability to develop the application, and to a small extent the UX for the user. Below I compile the arguments for and against responsive websites (running on webview), native, and hybrid applications.</p>
<h2>Webview application</h2>
<p>A webview application is nothing more than a responsive web page (RWD), usually with an added top menu and very basic functions, such as login, language change, application information, etc. Apps of this type are made with a minimal budget, for example, for user habituation. Customers of popular brands are often looking for a mobile app. An example is the Diki English dictionary. The app displays passwords from a website. Nearly a million Poles have downloaded it so that they don't have to go to a web browser each time to use the dictionary. The overall reception of the app, despite its poor features, is positive, as it allows users to look up a password, listen to the pronunciation, etc.</p>
<h2>Native application</h2>
<p>A native app is written for mobile devices from the beginning. It is written in Swift for iOS (formerly Objective-C) and Java for Android. Recently, Kotlin, which has a similar syntax to Swift, is also gaining popularity). It is easiest to get consistency with the operating system, because it is based on native components from Xcode or Android Studio, and will therefore offer the best interface design and UX. When downloading a native application, we also download a data package, such as labels, translations, etc. Only some elements are downloaded over the Internet.&nbsp;</p>
<p>This makes the application load data much faster than a web application, it needs less data. In addition, the native application contains only code specific to the operating system, so the device processes it faster. Importantly, without additional plug-ins, it is possible to use the phone's built-in functions. This includes sensors &ndash; camera, microphone, GPS, fingerprint sensor, etc. But also system built-in calendar, contacts etc. Using these will require permissions, but programming this module is the fastest and easiest with a native application. Is this the best example of how to choose the type of application?</p>
<h2>Hybrid app</h2>
<p>In simple terms, this type of application translates code into native languages for Android and iOS. Despite the great progress in all such libraries, it will still involve the need to install plug-ins, for the use of system elements or program elements like on a native application.&nbsp;</p>
<p>So if the application is relatively simple and presents data pulled from a database, it does not take advantage of the built-in functions of the device. In that case, hybrid applications can be used.</p>
<h3>Will hybrids replace native apps?</h3>
<p>Currently, both web-based, hybrid, and native applications are available. There are no statistics available at this time as to what the ratio in the Google or iOS stores is between hybrids and native apps, because hybrids are "translated" into the language of a given operating system before being added to a given store. The native approach prevails where speed, stability, and the use of the phones' sensors (camera, microphone, location) matter. The popularity of hybrids in my opinion is due to the ease of updating them, as well as writing them. By writing one program, we get two products. The ease and cost of maintenance is also not insignificant. When modifying a native application, we must remember to make changes for both platforms.</p>
<p>Many developers are familiar with JavaScript, used for interactive elements of websites. It is the core language of the most popular hybrid application frameworks &ndash; Ionic, React. React was created by Facebook developers, for ease of mobile app development. Nevertheless, the dominant approach of Facebook apps is still the native app. Probably precisely because of the speed of operation as well as the number of functions it performs. Currently, the FB app is also the third most popular web browser! At the same time, some of its elements are written in React.</p>
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<h2>Get a free mobile app brief</h2>
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<h2>The common denominator of all apps</h2>
<p>Most mobile apps present information from a database, that is, through an API (usually REST). In other words, they pull information from other sources. So regardless of which approach prevails, it's very important that the data source (e.g. CRM, ERP) from which you pull data presents the data in an accessible and secure form.&nbsp;</p>
<p>Experience teaches that it takes the most work to create good points of contact that the application - whether hybrid or native - will use. In the case of a web application, the situation is clear, because the source of the data is the website.</p>
<h2>Which approach to choose &ndash; native or hybrid?</h2>
<p>The Solomon solution is to create an application for only one operating system. Which is an approach often used to test games or apps in the early stages of development. iPhone owners, although in the minority, account for most of the money spent on apps. Developers know this, sometimes deciding only on this system. The type of app matters; if you care about broad reach and a free app, it makes sense to start with Android. This approach is used, for example, by cab companies for drivers. Why not test your idea by starting only for one operating system?</p>
<p>A mobile app is not worth creating if users will not return to it - for example, if they only enter once or twice to read an article or sign up for a newsletter, for example. Use the web approach if you don't plan to develop an app, but nevertheless want to make a presence in the Google and Apple stores. If your app does not use sensors on the phone, but you want to reduce costs, think about a hybrid app. Finally, if you think you can offer added value to users through a mobile app, it's a good idea to start by developing it for one operating system. Once you test and refine it, you can prepare it for a second operating system as well. Keep in mind, however, that the most important thing is a highly refined data source and API from which the app (whether hybrid or native) will retrieve data.</p>
<p>I hope I've managed to help you, and I'll end with a brief summary of the theses from the article.</p>
<figure class="table">
<table>
<tbody>
<tr>
<td><strong>App type</strong></td>
<td><strong>price</strong></td>
<td><strong>UX/UI Possibilities</strong></td>
<td><strong>Device functions (GPS, camera, mic)</strong></td>
<td><strong>Working speed</strong></td>
<td><strong>App development</strong></td>
<td><strong>Stability and security</strong></td>
</tr>
<tr>
<td><strong>Webview or PWA</strong></td>
<td>$</td>
<td>Very limited. Usually a bar at the top and only a few features that are web pages</td>
<td>Limited - based on the browser</td>
<td>Depends on website</td>
<td>Limited to website capabilities</td>
<td>Depends on the website</td>
</tr>
<tr>
<td><strong>Hybrid</strong></td>
<td>$$</td>
<td>Matching Google and Apple's designations, requires some extra work, but is possible</td>
<td>Most features are available, but require installing plug-ins or additional work by developers</td>
<td>Depends on the quality of the application code and the complexity of the application</td>
<td>Possible, up to a certain level of application complexity</td>
<td>Moderate, depending on the quality of the code and functionality used</td>
</tr>
<tr>
<td><strong>Native</strong></td>
<td>$$$</td>
<td>Complies with Apple and Google's UX/UI designators</td>
<td>All native functions are available</td>
<td>Fastest. Some of the features available when you download the app</td>
<td>Unlimited. Requires work effort for two platforms.</td>
<td>Highest</td>
</tr>
</tbody>
</table>
</figure>

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